I own more lipsticks than I do perfume. Especially during the past few years while the economy has been difficult. Guerlain, must understand while I can’t afford to buy my beloved Nahema perfume,but now I can buy a Nahema lipstick.

While searching through the immense Guerlain archives, Olivier Échaudemaison found a small Art Deco wonder created in 1936 that captured his attention: the original “Rouge Automatique.” Though the legendary lipstick’s craftsmanship and hand finishes were commonplace at the time, the lipstick packaging was a revolution in itself with its single hand push to reveal luxurious color. Olivier now reinterprets Rouge Automatique for the 21st century – re-innovating the piece as the first lipstick without a cap and with an application technique requiring only a single hand.

With “Ne m’oubliez pas” (Forget me not) in 1870, Aimé Guerlain was the first to create the wax lipstick in a gold plated tube – inspired by a cylinder used to mold candles

Which will be your color and your perfume?

Michelyn Camen, Editor-In-Chief

Available in April 2011

25 NEW SHADES in 25 legendary names:

Unforgettable Beiges	Passionate Reds	Flamboyant Oranges	Loving Pinks
100 APRÈS L’ONDÉE 101 VOILETTE DE MADAME 102 NE M’OUBLIEZ PAS 103 CHANT D’ARÔMES 104 JICKY 105 VOL DE NUIT	120 COQUE D’OR 121 ROUGE D’ENFER 122 LIU 123 HABIT ROUGE 124 SAMSARA 125 VEGA	140 MITSOUKO 141 QUAND VIENT L’ÉTÉ 142 FLEUR DE FEU 143 NAHEMA	160 BAL DE MAI 161 CHERRY BLOSSOM 162 BLOOM OF ROSE 163 ROSE BENGALE 164 CHAMADE 165 CHAMPS-ÉLYSÉES 166 SHALIMAR 167 GUET-APENS 168 L’HEURE BLEUE