October 14, 2012
Brad Pitt is the first man to represent the iconic fragrance CHANEL N°5. CHANEL debuts its ad campaign and for the first time Brad Pitt talks about his role in the most highly anticipated and debated media event of the year.
What’s important to remember about CHANEL N°5 is how revolutionary this fragrance is; when it was introduced, it broke all the rules,” says Brad Pitt. “N°5 has always been the most iconic women’s fragrance. That’s what I see being the appeal of this campaign; it goes beyond the abstract of emotion or beauty to evoke what is timeless: a woman’s spirit.”
“ I t was a real treat that I will never forget,” says Joe Wright the 40 year old director who is known for his movies Pride and Prejudice, Atonement and the upcoming Anna Karenina. “My favorite moment was the wide shot getting closer and closer and ending up on Brad. He's a beautiful human being and a proper actor who knows how to deliver lines. It's always lovely when you meet someone who you admire and they exceed your expectations
The film is an ode to the scent. Filmed in black and white on a stark background, Pitt speaks every line directly into the camera. “I don't see why perfume commercials shouldn't be moving,” offers Joe Wright the film's 40 year old director. The emotion comes from Pitt’s voice, which Wright describes as being “beautiful” and “a great American voice.” Adds Wright: “There are lots of handsome men around but it's his soul that comes out in his voice. It gets under your skin.”