Sonia Kashuk and Jérôme Epinette

If you ever have shopped at Target, you  know that the big box store  has  been offering “guests” capsule collections of haute-fashion- Missoni, Philip Lim, Zac Posen since 2004.  Their penchant for great design at inexpensive prices has even the most snooty of socialites proudly sporting their Targé Shopping bags

Now you can find Jemma Kidd and Boots in their beauty aisles. But the beauty brand that started it all was Sonia Kashuk, a relatively unknown makeup artist in 1999. Now the Sonia Kashuk brand is the linchpin of their cosmetics business and will be launching four "fine" fragrances.  According to WWD, "The new range, created in collaboration with Jérôme Epinette of Robertet, will be housed in black packaging with hand-illustrated floral patterns, designed by Kashuk and creative agency, Buero New York. The collection, which will roll out to all 1,855 Target stores in the U.S. and Canada, will be priced from $6.99 for a hand crème to $19.99 for an eau de toilette".  Now M. Epinette, (who was CaFleureBon Perfumer of  the Year 2012), is  known for his niche sensibility, and is the nose behind many a Byredo, Atelier Cologne as well as three Luckyscent Decennials and Midnight Fleur by Slatkin Fine Fine Fragrances (black packaging with floral designs).  I was rereading our 2013 perfume resolutions and it was Tama Blough who called for less snobbery in the perfumista world.  Few perfumistas blink while spending over 200 dollars on a niche perfume.  Will you venture into Targé for a $19.99  Sonia Kashuk fragrance  because of  M. Epinette’s cache?

–Michelyn Camen, Editor in Chief

source: WWD