Photo credit:  Editions de Parfums Frederic Malle 

According to Women’s Wear Daily  Frédéric Malle is getting  ready to expand his cult brand ‘s distribution in the U.S. after restricting the brand to Barneys New York flagships for a decade.

“What we are trying to do in this country is to open more stores of my own and to work with more people like Brian Bolke [owner of Forty Five Ten] and Barneys,” Malle said at Forty Five Ten, which began carrying some of his perfumes and candles in September. Aedes des Venustas in New York and Cuffs of Chagrin Falls, Ohio, (a purveyor of Hermes as well)  also added the line in the past year. Malle’s own store opened in 2009 on Madison Avenue in New York.

Malle is thinking about opening his own stores in Los Angeles and Florida, but he’s not sold on big cities. “I believe it’s nice to open where people don’t expect you to open,” he said. “For instance, I don’t have a store in London, which would be a natural, but I could have a store in East Hampton or in Marfa [Tex.]. Everybody thinks you have to open on Madison Avenue or Rodeo Drive, but…I’d rather pay less money, have less circulation, but be someplace a bit more interesting.”-via WWD

Music to many a perfumistas’ ears and noses.

–Michelyn Camen, Editor-in Chief

 I  am offering two carded samples to one winner: Honorary Contributor's Michel Roudnistka Noir Epices and Edmond Roudnitska's Parfum de Therese, so please leave a comment about  this new direction and your city.  Draw closes Sunday  December 18, 2011