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March 4, 2016

Perfume Review: Parfumerie Générale Aomassai 10 (Pierre Guillaume) 2006 “Masterpiece Gourmand”

 

Marcel Van Der Vlugt  caramel Mask

Marcel Van Der Vlugt  Caramel Mask Photo Marcel Van Der Vlugt Photography

Perfumes are directly related to feelings. Even a single note can evoke memories.  A caramel flavored cupcake might have a similar effect. You have pleasure from the first bite. Suddenly your endorphins will be rushing through your body parts inciting tremendous, tingling feelings of joy. So imagine the double effect of a well-blended sweet fragrance!

Pierre Guillaume Parfumerie Generale

Pierre Guillaume (courtesy of Pierre Guillaume)

Parfumerie Generale is one of the trend setter brands in niche perfume market. The nose behind the brand Pierre Guillaume, is fiercely indpendent, has a distinctive style especially when it comes to gourmand (a perfume which consists primarily of synthetic edible notes) fragrances. His low fat attitude in creation process leads to wearable yet not cloying perfumes. Most of his gourmand creations are top notch fragrances, but for me but Aomassaï 10, created in 2006 is the flagship of the genre, which most aspire to and few achieve.  Aomassaï is inspired by Southern Africa and the art of the Baoulé tribe. Pierre thinks of the bitterness of the woods and the warmth of a tribe life and melts the idea in his laboratory when creating Aomassaï 10. A spiritual incense and intoxicant hazelnut enriches the demonstration.

Will Cotton, Cupcake Tree, 2004
Will Cotton, Cupcake Tree, 2004

I’m sick of copycat trendy gourmands. And most of the attempts are trying to be like flankers of Lancome’s La Vie Est Belle nowadays. Setting aside all these generic synthetic bombs, Aomassaï is not your average gourmand. It’s an evocative potion. Master parfumeur Pierre Guillaume constructed an in your face opening with licorice and spices. Depending on your skin chemistry, the licorice might be overwhelming at times. But let it unfold because if you do, Aomassaï becomes a masterpiece; a novel set in a dark and mysterious forest consisting of cupcake trees and hazelnut plants.

marcel-van-der-vlugt- licorice

Marcel Van Der Vlugt  Marcel Van Der Vlugt Photography

Aomassaï feels warm and dark at the same time. It has a deep feeling coming from  the licorice and embraces the wearer with its velvety caramel tones in time. The burst of caramel is always present  and boosts the  entire composition brilliantly. The fragrance gets deeper and deeper in time. Pierre Guillaume constructed his masterpiece on a woody and incensey base. At that stage, licorice fades away when caramel takes control of the blend. The sillage is amazing and the longevity is more than amazing. Aomassaï is not a cloying gourmand. .  Pierre Guillaume used his creativity with passion.  It feels like a scent that has been created for love.

marcel-van-der-vlugt lady justice

Marcel Van Der Vlugt  Lady Justice Marcel Van Der Vlugt Photography

 Aomassaï is my favourite gourmand scent. I find it balanced enough to be used by both genders. Anyone who loves gourmandi fragrances should try Aomassai 10 as it's one of the most complex, original and compelling compositions ever created.

Disclosure based on my own collection

–Contributor Berkan Basoglu, author of gurmekokular.com You can follow Berkan on instagram here

Art Direction: Michelyn Camen

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7 Comments

  1. avatar flo says:
    March 4, 2016 at 1:51 pm

    love it, me too! 😉

  2. avatar james weaver says:
    March 4, 2016 at 4:59 pm

    I will have to sample this gourmand fragrance

  3. avatar Richard says:
    March 4, 2016 at 5:22 pm

    Best gourmand EVER
    I get some burned wood smoke but great review

    Big Pierre Guillaume fan and it was on Cafleurebon I heard of Bouquet Massai the rework
    Want to smell that too

  4. avatar Timea says:
    March 4, 2016 at 6:14 pm

    Sounds really good. 🙂

  5. avatar fazalcheema says:
    March 4, 2016 at 7:25 pm

    It is great when someone tries to create a perfume in a certain category with notes that are not usually associated with that category as Pierre has tried to create a gourmand fragrance with unusual notes. He has done the same by creating an aquatic fragrance in another line that involved notes not usually associated with acquatic fragrances.

  6. avatar Iuno Feronia says:
    March 5, 2016 at 1:29 pm

    Definitly on my list!

  7. avatar Iphigenia says:
    March 5, 2016 at 2:59 pm

    I love it! Truly gourmand !!!

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