Parfums Givenchy L’Atelier Collection: Seven Fragrances Inspired by Seven Haute Couture Dresses

l'atelier givenchy fashionable fragrances

Parfums Givenchy has been synonymous with fashion since Audrey Hepburn was dressed by Hubert Givenchy and wore L’interdit. According to Women’s Wear Daily, new collection called L’Atelier seven women’s fragrances will be bringing that heritage of haute couture to the 21st century. Using the fashion archives dating from 2005-2011 as inspiration, Parfums Givenchy chose seven dresses to represent each fragrance.

Givenchy perfume expert Françoise Donche oversaw the scents’ development and chose  Firmenich’s Pierre Négrin for Oud Flamboyant, Symrise’s Alexis Dadier for Ambre Tigré, Takasago’s Françoise Caron for Bois Martial, Firmenich’s Nathalie Lorson for Cuir Blanc, International Flavors & Fragrance’s Sophie Labbé for Néroli Originel, and Symrise’s Emilie Coppermann for Ylang Austral.

Each scent makes a statement correlating to its fashion inspiration Chypre Caresse, for instance, includes notes of lemon, jasmine, angelica and patchouli. Meanwhile, Ylang Austral has mandarin leaf, ylang-ylang and sandalwood notes, and Cuir Blanc, notes of white pepper, musk and leather. The flacon is encircled with silken thread that tucks into the label.

Every fragrance’s bottle has a different color of silken thread encircling its neck, resembling a bobbin, and that tucks behind the label showing the scent’s name.

L’Atelier is to be introduced in limited distribution. It will debut first exclusively in Harrods in the U.K. on Sunday, followed by a launch in Sephora’s Paris flagship on April 3 and Saks Fifth Avenue in the U.S. on April 16. Also in April, La Rinascente in Florence and Moscow’s GUM are to begin selling the scent collection. Price $235/100 ml

A new fragrance will be added each year.

 

Source: WWD Photo The Citizens of Fashion

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