Celine Verleure of Olfactive Studio
Creative Director Celine Verleure of Olfactive Studio is best known for her impeccable choice of photography to augment her award winning perfumes. A savvy and creative twist to her latest release, Selfie, is that the photograph that inspired the scent is … YOU! There will be a mirror on the package, and taking the concept one step to further, you can personalize your Selfie fragrance: choose one of your favorite selfies, drop it into the fragrance label and print it off on their website at www.olfactivestudio.com/selfie
Olfactive Studio began through a Facebook community called Le Blog du Parfum qui n’existe pas in 2009, before a single fragrance was launches. This social media beginning comes full circle:
“If a perfume calls itself Selfie, clearly it aspires to exist within a community, even an imaginary group, so as to not be forgotten. It attracts attention, without a doubt. Is it a narcissistic, self-centered mirage? More likely a social statement. A point of departure for an interpersonal game. Your scent is often the first thing that distinguishes you and announces your presence. It reveals your personality. All alone in the world, would you choose the same fragrance? Through your fragrance, you present and represent yourself; you showcase your mood and communicate precious information about your true, inner self. You orchestrate your visibility on the spot: a spritz here, a click there…”-Celine Verlure
Thomas Fontaine, Perfumer
Mme Verlure chose independent perfumer Thomas Fontaine of Pallida to compose Selfie; he has worked extensively with such brands as Jean Patou, Lubin, Le Galion and Agent Provocateur
Selfie is a modern chypre
TOP NOTES: Elemi, Ginger, Star anise, Incense, Angelica
HEART NOTES: Accord of Maple syrup, cinnamon, Lily, Cabreuva
BASE NOTES: Accord of Suede, Styrax, Labdanum, Oakmoss, Patchouli, Tonka bean, Sandalwood
Acknowledgments: CONTRIBUTORS:Web, pack, and graphic design: Natacha Rousseau, Bottle and Packaging Design: Camille Toupet, Development & Production: Clotilde Maisonneuve / Madecos, Editors: Carine Soyer & Mathias Ohrel
Available late September 50ml $145 and 100 ml $195 at select stockists worlwide
Are your ready for your “S(m)elfie” (my own term)?
Via Celine Verlure
–Michelyn Camen, Editor in Chief