February 18, 2018
NY NOW 2018 February 3-7, 2018
NY NOW, the Market for Home, Lifestyle + Gift, is held twice a year at the Javits Center in New York City (in August, which focuses on the Holiday Season, and in February). NY NOW is the premier market for Exhibitors to showcase what’s new and on trend in specialty retail. Brands and owners attend both shows to present their latest releases and attract buyers. There were several brands and products since my August write-up that are new and noteworthy at the February 3-7 NY NOW 2018 exhibition. Presenting were companies local and global, including perfumes from Italy, Ireland and Israel.
Highlights of NY NOW 2018:
Rahua Amazon Beauty's story begins in the Amazon rainforest where the women of the Quechua-Shuar tribe discovered the beautifying properties of Rahua oil.They revealed the ancient beauty practice to renowned New York City hairstylist Fabian Lliguin who is an advocate for the conservation of the Amazon and a native Ecuadorian of Quechua descent. The line uses organic, natural, pure plant-derived ingredients and all are vegan, non-toxic and free of parabens, sulfates, and gluten.
Abaton Luxury Brands is steeped in Italian heritage. They curate and promote niche market European products.The range of merchandise, from exquisite perfumes to hand-forged soaps, unique shaving articles, and sophisticated candles and home fragrance.
Inis the Energy of the Sea hails from Ireland. For over thirty years, they have been creating perfumes and toiletries inspired by the magic, beauty, and nature of the Emerlad Isle. Central to the brand is the signature scent "Inis the Energy of the Sea"; Inis is the Irish word for 'island.'
Minneapolis based Caldrea founded by Monica Nassif expresses her desire for safe alternatives to the nasty odors and chemical overload formulations found in homes. Conceived on a simple and powerful idea that caring for our interior environments should be a beautiful experience, the line-up includes candles, hand care, household cleaners, laundry and nursery products available in nine different scents.
Sicilian based Baronessa Cali focuses on Personal Care and Home Fragrances. I was intrigued by their Scents of Sicily Collection. There are five "scents" in the collection with twelve fragrances. Sealed with a Kiss.
Doctor Lip Bang's Lip Freak
One of the more "colorful" presentation was L.A.-based Doctor Lip Bang's Lip Freak Buzzing Lip Balm. Pout, smear and get buzzing! The lip balm is composed of premium beeswax, 100% natural, and made with essential oils. Cleverly named flavors include Clockwerk Orange, Sin-O-Mint, Bubble Trouble and more. With no testing on animals and a portion of proceeds going to charity, this is my kind of Doc!
Founders Thomas Neuberger and Kristen Pumphrey of P.F. Candle Co. took a few turns on the DIY road before they hit upon their signature amber jar line. Success came in 2013 when West Elm picked up the line. Their mission, high-end quality candles at an accessible price point. Diffusers, room sprays, and incense are now part of their line-up. New for NY NOW 2018 is the Terra Collection.
Brooklyn Candle Studio is founded by fragrance obsessed former fashion art director Tamara Mayne. Her line, inspired by nature and travels, use 100% soy wax and blend with the purest essential oils and phthalate-free perfume oils. The candles are preservative and petroleum-free and 100% vegan.
From the Windy City, Chicago, Tatine Candles is rooted in nature and they tell their story romantically through rock and roll. Their five lines struck a chord with me. A sixth, Manufactory Des Fleurs, launches this spring. Perfume and essential oils are blended into their GMO-free soy and vegetable wax candles.
U.K. based, family operated brand L&L Home Fragrances and Cosmetics (Lavender & Lillie Ltd) takes inspiration from travel memories and fragrance. Four travel destinations transport you to Grand Central/ Venice, Palace Road/ India, Praslin/ Seychelles, and Dover Street/ London. Dover Street was my favorite. L&L also has an extensive line of hand and body lotions, soap and hand cream, candles, and diffusers.
Spring Perfume House was my last stop and I was intrigued to learn that the brand originated from Israel. Founded in 1999 with a passion for creating perfumes, cosmetics, home fragrance products, their look has a very classical French designed approach. Grasse based fragrance designer Emmanuelle Rivat lent her expertise and creativity to these lovely perfumes.
NY NOW returns to the Javits Center August 12-15, 2018.
–Hernando Courtright, Senior Event Contributor and Brand Ambassador with Contributions from Michelyn Camen, Editor-in-Chief
All photos of NY NOW 2018 by Hernando Courtright.
Thanks to Abaton Luxury Brands, Doctor Lip Bang's, Rahua Amazon Beauty, Inis the Energy of the Sea and others for contributing to our NY NOW 2018 Gift Bag for one registered reader in the USA. Be sure to register or your comment will not count. To be eligible please let us know what appeals to you about Hernando's NY NOW 2018 report and which brand(s) caught your eye or nose. Draw closes on 2/21/2018.
We announce the winners only on site and on our Facebook page, so Like ÇaFleureBon and use our Blog feed…or your dream prize will be just spilled perfume.