Just when we thought we couldn’t read another press release with the word Noir in it or stand another day of chilly temperatures, along comes Ben Gorham (Founder and Creative Director of BYREDO) to lift our spirits and turn our thoughts to Spring with a new floral fragrance called Inflorescence.
The name is an actual word; an inflorescence is a group or cluster of flowers arranged on a stem that is composed of a main branch or a complicated arrangement of branches. According to the press release, “Inflorescence, is an Arcadian stroll through untamed bowers of full-blown, rambling roses, interspersed by the intoxicating, honeyed notes of pink freesias in their prime. Two of Spring’s very first flowers lie at the heart; the creamy-soft allure of the Magnolia blossom, its petals fully open about to drop onto beds of quivering Lily of the Valley or ‘May Bells’ –in the language of flowers, symbolic of a ‘return to happiness’ and the joy associated with the onset of spring”. CaFleureBon’s Perfumer of the Year 2012, Jerome Epinette of Robertet, created Inflorescence and in an unusual composition, Jasmine is at the base.
Top: Rose Petals, Pink Freesia
Heart: Magnolia, Lily Of The Valley
Base: Jasmine
Available at byredo.com 100ml EDP/ $220
–Michelyn Camen, Editor In Chief
photo credit: Byredo