January 8, 2013
New Natural Perfume Review: House of Matriarch The Maj -A New Fragrance with an Ancient Soul + Attar Draw
Most of the perfumes I really love are dark, earthy and have dense floral notes with a woody and incense-rich dry down. Perhaps because before I ever wore perfume, collected it or wrote about it there was one aroma that I wore exclusively for years and, for the last fifteen years or so has haunted me: majmua attar. In my college years I managed a New Age bookstore. We carried metaphysical books but also a wide variety of oils incenses and crystals. One particular line (Blue Pearl) had incense and oil called “MAJMUA (a gentle grassy blend)”. At a time when most of my contemporaries were in hand-made patchwork pants, tie-dyed t-shirts and dripping in cheap patchouli, I was wearing a lot of black clothes, silver jewelry and only the majmua oil. Never before (or possibly since) have I ever experienced such a mystical scent on so many levels.
Majmua, an Indian attar (think pure essence oils blended into something stronger than pure parfum) whose name comes from an Urdu word that means “collection, or gathering” definitely lives up to its name. This ancient and robust blend contains no less than four attars: kewda (screw pine flowers with an aroma like honey and hyacinth), kadam (large fluffy pom-poms of flowers that have a soft woody floral scent), mitti (an attar of baked river mud) and ruh khus (an extremely potent extraction of vetiver). These essences are all blended into a base of warm and cozy sandalwood oil. What is NOT to love? If I ever had to choose ONE scent to wear above all others…it would be majmua! Sadly, Blue Pearl stopped making the perfume oil. They still carry the incense but I was at a loss; and for years I searched and looked for a scent or perfume to fill the void my beloved majmua had left. I came close, a few times, but never quite succeeded.
I did receive, one year for my birthday, a gift of majmua attar from a friend in Pakistan who braved the bazaars and markets of Karachi to make my ultimate scent dream come true. What came to me then was 10 times purer and 100 times stronger than the oil I was used to wearing. A true attar that you could apply two or three drops of, and it lasted close to 24 hours and projected magically. These oils were made and blended by native artisans and took my appreciation of majmua one step higher.
Christi Meshell
Every so often, in life, you experience “perfect moments” where you just know what is happening is meant to happen and you are reconnecting with an old soul-friend. This is what happened when I first talked with perfumer and founder of HOUSE OF MATRIARCH Christi Meshell. We knew immediately we were kindred souls and, as we talked on, I mentioned my love of majmua (what I had always affectionately called “The Maj”). Christi informed me that she too adored majmua and it was, in fact, the first perfume she ever tried to make was based on this heavenly attar. She never released it; as she said she never go it “quite right”. After smelling some of her newer scents (and three iterations of early attempts she had sent me) I told her I thought it was time she got back to work! I was honored to have been somewhat of a muse for this particular perfume, but all credit lies with the artist here as she has taken beautiful already aged essences and woven them together deftly like silk threads in a priceless (and quite possibly magical flying) Persian rug.
Despite the fact that true attars are (for the most part) pure fragrance, Christi has captured the true soul-stirring beauty of majmua in a 33% extrait combined with natural alcohols. The immediate warmth of the Indian sandalwood is apparent. So too is the humid freshness (like the scent of heavy rain falling on dry parched earth) of the mitti attar. Sweet and aromatic flowers swirl about you like petals riding on incense fumes, as they alternate with balsamic and aromatic green notes. Saying this is “an incense perfume” is like saying a Lamborghini is “just a car”. Some may want to call this scent “linear”; but, to do so would be seriously limiting one’s expectations. It is a warm and woody floriental scent that smells intensely exotic and intriguing the entire time you wear it, yet every now and then some note will shine through and surprise you.
What this perfumer has done with such an ancient blend is amazing. The attar itself can be a bit off-putting at first due to its concentration and can take a while to “quiet down” to something soft and comfortable. This extrait version captures not only the depth and complexity of the original, it has smoothed some of its rough edges and it goes on softly yet it has a sensual, almost animalic, wild side to it. It sings the ancient song with just as much reverence; and, it does so at a lower volume but captures every nuance and sings with clarity and grace. Capturing the essence of Majmua attar, in a perfume, was not a mean feat…I assure you. Christi’s use of already aged single attars and pure and costly ingredients only adds to the regal and opulent feel of the original while keeping it down-to-earth and lovely.
Kewda being sorted (Photo: Lingaraj Panda)
At times I get more of the dusky sandalwood vibe mixed with the softer kadam flowers. Other times the sweetness of the kewda seeps through as flowers rich with nectar exude a tantalizing sweetness that is balanced by the (very true) smell of the earth itself. The addition of the vetiver (a bit darker and more sinister vetiver than is usually used in perfumery) connects the scent and pulls it all together like a web of living beauty. Flowers, leaves, grass, roots and even some of the Earth itself have been combined flawlessly to remind us of the magnificence of Mother Earth and, since this is ultra-natural, actually can help us to harmonize and blend our energies with hers. It is truly magickal in how one sniff reveals one aspect of its beauty and then, when you exhale, another opens up to you.
Many perfumes bring images alive in our mind’s eye (or our “nose’s eye”, as it were). When I sniff The Maj I see visions of exotic women clad in radiant colors and painted with henna. Faraway marketplaces bustle with life and exotic powders, herbs and concoctions. I see proud Maharajahs riding on elephants with shining adornments of gold and rubies. I feel the warmth of the Gobi Desert, feel the ancient presence of Mysore sandalwood trees and hear exotic instruments playing a haunting tune from long ago. Women dance, veils twirl and heady incense fills the air, and somewhere Vishnu (sitting on his lotus with Parvati) smiles. Sillage: good. Longevity: excellent.
Disclosure: Review based on a 15 ml bottle sent to me by House of Matriarch.
Thanks to Christi Meshell and House of Matriarch we have a very special draw of The Maj. We have three 3mL attar bottles to giveaway; two to our US readers and one to our international readers. To be eligible please first identify yourself as a US or international reader then leave a comment on something about the House of Matriarch you learned from this article or on their website. The draw will end on January 12, 2012.
We announce the winners only on site and on our Facebook page, so like Cafleurebon and use our RSS option…or your dream prize will be just spilled perfume.
-John Reasinger, Editor
Editors Note: Christi Meshell wanted me to let people know the following. While she is going to continue to produce The Maj as a regular scent, this first "release batch" was crafted with aged sandalwood oil from the 1930's and when the gallon of The Maj she lovingly crafted is gone, the perfumer doubts she will ever find such a treasure again; making this current iteration very special.







































I’m a US reader. I’ve heard of kewda, but not kadam, flowers before.
Thank you for the introduction to House of Matriarch and to majmua — it sounds so earthy and intoxicating. I love the line in your review, ” It is truly magickal in how one sniff reveals one aspect of its beauty and then, when you exhale, another opens up to you.”
I’m in the US, and practically a neighbor of Christi’s. She’s been the moving force in getting all of the Pacific Northwest perfumers organized into a group. I have to say that I’m impressed that she had enough of the aged sandalwood and majuma attar to make a gallon of perfume! Please enter me in the draw.
i never knew what kewda actually is.
now i do, and also that i want to try this perfume.
i have several majmua oils (from different sources)
some stronger than others –
but this sounds purer (ingredient wise) than anything i have.
also, i just looked a the website, and my, do i want to try “blackbird”!!
I am an International Reader:
I was interested to learm whilst perusing Christi’s website that she is the founder of Eastside Women in Business and Seattle Sniff.whom and I quote” are dedicated to achieving our business and personal goals through the cultivation of non-competitive relationships with each other. Our core philosophy is centered around the age-old concept that as women, we achieve our best results through collaboration, cooperation and shared vision” I love the mention of non competitive relationships. There seems to be no other way to go in the world so bravo Christi for promoting this in your community. Great draw and lovely review
I’m international reader.
I’m always “enchanted” when I have the chance to try new
high quality attar or mukhalath.I’m happy to find in this review descriptions of attars I haven’t tryed yet.I know that every name is refering to particular ingredients but some of this magical potions you mentioned I haven’t even heard.It will be pleasure to try attar made with such high quality ingredients.
30 years old sandal wood oil sound like something that I shouldn’t miss.
Thanks for the draw!
International
Impressive to say the least – the article stirs up lots of core dormant e-motion & feeling within me – oh Incredible India and such wealth & richness originate from the Middle Eastern part of the world all Perfumery and Christi seems to have captured its wealth so for sure a perfume house on my list to further explore – by the way it were the Arabs that introduced eo’s & perfumery in Europe through Spain and then France – gratitude for the most informative article and in-depth perfumery voyage!
Totally resonate with The MAJ – Good luck to all & may the MAJic BE with all of US! ShA’y
US reader here…. I never knew what kewda or kadam were either! And I think I learned what mitti was from a previous Matriarch review, I think it was Forbidden? In the coming year that one is at the top of my must-try list, along with the Maj and a couple more… I love how Christi Meshell went through many ‘drafts’ in pursuit of her version of majmua.
Looking through the website, I learned about Blackbird, which is like the distilled spirit of the scentually creative Pacific Northwest , and also about Body Language and Lucid, which both seem to feature real animal-derived musk. Very curious about all of them…
Thanks for the review and the draw!
I am from the USA and I know Christi..I would love to be entered into the draw..She uses 30 year old sandalwood and attars in Maj..and I know she is a force in the Seattle perfume world.
I’m a US reader and I’ve been in search fo quality attars! 30 ear old sandalwood sounds right up my alley. Thanks for the draw and introducing me to Kewda!
US reader here. I have worn few attars from pakistan and they are quite strong. I haven’t tried anything from House of Matriarch yet but 33% extrait combined with natural alcohols sounds intriguing to me.
I live in the U.S. I must admit I know very little about attars, and knew nothing about Majmua until reading this article. I learned that it consists of four attars:kewda, mitti, kadam, and ruh khus.
I have Destiny and love it. Christi is such a unique artist!
Thank you.
I am a U.S. reader and I really didn’t know much about majmua until reading this. The potency of this blend seems something that must be experienced to believe. I can’t imagine 2-3 drops lasting 24 hours. Thank you for educating us about such exotic scents.
I am a reader in the U.S. I learned that not only does Christi use an amazing vintage sandalwood in this blend, she uses a strong vetiver and some unfamiliar florals. The House of Matriarch is a house I want to explore now!
I’m an International reader and I have tried a few attars (among others a few Amouages), but they never last for 24 hours. So I’m very curious about The Maj. Also very special that they use 30 year old sandlewood.
I am in the U.S. I learned from reading this that Christi uses only the purest and highest quality of ingredients. I would love to try this one, thanks!
I am an international reader, Taiwan. This whole article is enlightening as each element of the Maj is described. Indian attars are a mystery to me and now I wish I were going to India with my mom over the lunar new year… =)
I’m an international reader.
Wow Maj sounds amazing. And the vivid description of Majuma has me dying to hunt some down! I couldn’t find too much information of House of Matriarch’s website… but I did notice quite a few of her perfumes have awards! Which doesn’t surprise me after hearing about what quality ingredients she uses.
I’m in the US and have never experienced an attar. Most everything in this article was new to me which is why I love subscribing to Cafleurebon!
I am in the US. I have never experienced an attar. I read the article and I learned many things I never knew before about this type of fragrance. I would love to try this, as I do love oriental type fragrances. Thank you
I’m an international reader. House of Matriarch seems such a great and interesting house. I love that Christi uses exotic ingredients and rare essences to make the fragrances and attars. I’ve never tried an attar and always dreamed to get a chance to do so, they sound so rich and exotic, especially Maj and the way it is described in this article really appeals to me. Thank you for the article and the draw
Hi, yes her 1930′s sandalwood is very rare,
it is not only 30 years old, but is even older, it is 80 years old. I found it and only could buy a tiny bit, but let a few other perfumers purchase some from me.
Separately, the Kadamb/Cadamba, etc is very rare too. It’s really hard to obtain… It has a very low production, and a unique component indeed. I’m sure that this is a very special juice indeed…!
International reader here!! I love Christi’s work, I ordered the sample pack some time ago and I was taken by all 7 perfumes I tested. The one I liked the most is Francesca just perfect on my skin! The longevity of them all is really outstanding!! I love this house!!!
I am a US reader and I had no idea there were any perfumers in our country that blend attars! The only attars I have ever tried are the amouages so I am curious about what else is out there.
I had to google both kewda and kadam flowers, very educational.
US Reader. I am very fascinated by this article to try the scent of majmua attar. I appreciate the amount of work Christi has put in her creation of The Maj. What I love from the Matriarch site is that they offer personalized scents. Thank you for the draw.
International : )
Sandalwood from the thirties, house incenses, house-made root-herb tincture… these ingredients sound amazing! The description for Om makes me want to take a whiff. The Maj sounds beautiful. Thank you for the opportunity to win a bottle of Maj.
I’m a US reader. There are so many indie perfumers that is impossible to cover them all. But the description of the attars she created and that she tried make me want to try them as well. And 30 years old sandalwood oil! Wow! It has to be really good.
Not from the USA.
I have tried several of Christi’s creations and the Maj is one I find truly magical. It has a mystical and transcendental quality about it that you will not find in any of the broadly circulated perfumes today. It sings in a low voice from your skin but it is clearly perceptible and each whiff you catch feels like it resonates with some internal chord. I was wondering what the honeyed note in it was, I now believe it must be Pandanus. I have never smelled it so I couldn’t recognize it.
I didn’t know that House of Matriarch created private label fragrances for independent brands.
This review makes me want to try The Maj. Sandalwood has always been my favorite woody note and the oil in The Maj is a treasure.
I’m an international reader. Thanks!
International reader. Wow! 80 year old sandalwood oil! I have got to smell this! I don’t own many natural perfumes, but this seems like an excellent introduction. I own a bottle of 30 year old oil, which is beautiful, but I can’t imagine what 80 year old oil must be like. Thanks for the competition!
I’m from the US.
like many have said, I’m intrigued by the rare essences Christi uses in her blends.
I enjoyed the article as well as a visit to the HOM website. I like how they phrased the role of alcohol in a perffume as “the ultimate preservative, freezing the essences in time”… beautiful.
thanks for the unique draw. really hoping to snag it.
connor
I’m a U.S. reader.
How exciting to find out about Christi and Majmua. I know of attars but not of this particular historical blend of them. My earliest love of perfume was of spicy, ambery elixirs, and I adore the history of perfume, so this truly sounds magical. Please enter me in the draw!
I’m an Europe reader.
I didn’t knew anything from attars, when I read the word, I think “well, a perfume family like chypre or gourmand), but as always cafleurebon open my eyes!
Thank you for the draw!
I’m an international reader.
I didn’t know much about the House of Matriarch at all before I read this and had a good look through the website- I learned that it looks like my sort of perfume, so it’s now on my list of perfume houses to try samples from. I would love to smell a perfume made with 1930s sandalwood.
Thanks for the draw.
I’m an international reader.
John, this review is very special. I haven’t heard so deep and sincere evocation of emotions because of perfume/attar for a long time.Memories and many positive associations just came back to you like some nice dream. This is, exactly, the greatest point I’ve expected from perfume.
I know something about attars, but the facts about particular mixture of Majmua are new for me.
House of Matriarch as name suggests us something primordially and this is always a nature itself . It explains why Christy Meshell gives so much attention and love while she takes all the gorgeous ingredients from earth and nature using them to make her scents. In this way, her fragrances may become a wonderful reminiscence of nature.
Impressive review, it seems we have winning attar.:)
I’m in the US.
From their site I learned that Christi is the Founder of Eastside Women in Business and Seattle Sniff!
I’m so excited to learn that House of Matriarch is Washington-based and I can stop into Blackbird in Ballard to sniff to my heart’s delight! I’m already planning an outing for next weekend. Wonderful! The Maj sounds like exactly my kind of fragrance.
I am in the US. I have read about House of Matriarch before and the name resonates with my soul. The description of this fragrance sounds like something that would make my spirit soar and my mind expand.
I had never heard of majmua..so thank you for that.