Stella  McCartney, the British designer and animal rights activist  is launching her second  fragrance L.I.L.Y

According to Woman’s Wear Daily  the name comes from the memory of  her father Paul McCartney saying  ‘Linda I love you" and is a play on its main accord Lily of the valley, one of her mother's favorite flowers," it’s delicate, feminine, innocent. It was part of my bridal bouquet. But I also wanted to explore its darker, more masculine side. It’s a woodland flower and I wanted to capture the roots and the earthy side of it,” she said.

The heart notes are lily of the valley, while the base notes are oak moss. The top notes are — unusually — truffle. All are aromas McCartney has long loved.

“You can’t grow moss — you can’t plant it unless it wants to grow,” she said. “I find that quite sexy and sinister, to contrast with the lily of the valley.”

Master perfumer Jacques Cavallier of Firmenich, who worked with McCartney on her signature scent, Stella, and who also developed L.I.L.Y, admitted that McCartney’s choice of truffles was offbeat.

“The truffle was unusual, but I said OK to Stella,” Cavallier said. “We used natural extract of truffle, and I actually told the suppliers we were working with that the extract was for a restaurant! I didn’t want to let people know what we were doing.”

The designer said she loves the smell and taste of truffles, and finds it “sexy” when they arrive at dinner table ready to be shredded on top of scrambled eggs. McCartney quipped that Cavallier should consider himself lucky she didn’t ask for Brussels sprouts or cabbage notes”.

– Michelyn Camen, Editor In Chief