London’s Serpentine Galleries and Comme des Garçons have created a fragrance that smells good and does good, in the name of Fine and Olfactive Art. Christian Astuguevieille, creative director of Comme des Garçons Parfums, and Emilie Coppermann, perfumer at Symrise, collaborated on the scent, which evokes the unique aromas of Kensington Gardens in Hyde Park, where the Serpentine Galleries are located, as well as London’s urban air.
Artist Tracey Emin designed the graphics for the bottle and its packaging, and donated two works of art to raise money for the gallery. The bottle features Emin’s drawing of Psyche and Cupid and the wording: “The Grass, The Trees, The Lake, And You.” As well as creating the art for the bottle and box, Emin donated two of her works to be sold to raise funds for the gallery’s education program: A neon wall hanging saying, “The Heart Has Its Reasons,” and a monoprint of her drawing of Antonio Canova’s “Psyche Revived by Cupid’s Kiss,” a version of which she picked up in a French flea market.
The scent is composed of grass, leaves, pollen (galbanum, iris leaf), oxygen (aldehyde, ozone), asphalt (black musk, nutmeg), labdanum and smoked cedar with a little bit of pollution (benzoin, juniper wood, gaïac wood).
The Serpentine eau de toilette comes in a 50-ml. bottle and will retail at $95. It will be stocked exclusively at the Serpentine Galleries, Dover Street Market London and New York and Comme des Garçons Perfume Shop from April 28 and will roll out globally from May 5 to around 50 outlets. A portion of all royalties will go to support the gallery.
-Michelyn Camen, Editor in Chief