July 25, 2014
Francis Kurkdjian (Courtesy of OSSWALDNYC)
Perfumer Francis Kurkdjian is adding a new duo to his “ready to wear collection”: Pluriel and there is a version for both men and women.
According to WWD, “This new pair is about the idea of classicism, of building that concentrate of femininity and of masculinity,” said Kurkdjian, adding he also had timeless elegance in mind. “The idea is [for people to say] maybe I’ve smelled this before, but I am not sure because there is something different”. He added, “If it’s too different, it doesn’t touch people. The heart of the fragrance somehow has to be familiar.”
Féminin Pluriel is a Floral: Notes include iris from Florence, violet, rose from Grasse, Egyptian jasmine, lily of the valley and orange blossom.
Masculin Pluriel has a fougere structure: Notes lavender absolute from Provence, a leather accord comprising notes of cedar wood from Virginia, Indonesian patchouli and vetiver from Haiti.
The fragrances will launch next month exclusively at 27 Neiman Marcus counters and in Bergdorf Goodman in the U.S., in the U.K.’s Harvey Nichols, Selfridges and Liberty, Kurkdjian’s Paris store and the Printemps flagship there, plus Hong Kong’s Joyce, among other retailers. Further retail roll out is in September, and Japan’s Isetan, Mitsukoshi and Hankyu in February.
In France, the 70-ml. women’s eau de toilette will retail for 120 euros, or $162 at current exchange, while the men’s edt is to be 110 euros, or $148
-Michelyn Camen, Editor in Chief