April 18, 2015
Photo Jo Malone
Jo Malone plucked English Rose, Poppy Delevingne as the new face of Jo Malone London. Jo Malone fragrances have been the scent track of the model, actress and fashion muse's life.
“I’ve been wearing Red Roses since I was 22. The first thing that drew me to my husband James was his scent, and when I asked him what it was he said, Amber & Lavender. My home is overflowing with Jo Malone London candles and I scented my wedding with Orange Blossom, which still gives me butterflies. Jo Malone London is woven into the fabric of my life and I couldn’t be happier to be working with a brand I love so much,” says Jo Malone London Girl, Poppy Delevingne.
Poppy is such a dedicated, vivacious character, with huge international appeal. As a long time Jo Malone London devotee, and true English rose, this feels like an incredibly natural appointment. Poppy’s personality is infectious, she is a joy to be around and brings a sense of celebration to everything she does,” says Global General Manager, Jean-Guillaume Trottier.
Poppy lives in London with her husband James Cook. Her beauty? Great genes; her sister is the famous model Cara Delevingne.
Now, it doe seems a perfect fit, she is named for a flower, and Jo Malone’s florals are iconic. Can a Poppy perfume be in the works?
Via Jo Malone Press release
-Michelyn Camen, Editor in Chief