Everytime I look for hidden meanings, I often discover (quote attributed to Sigmund Freud) "Sometimes a cigar is just a cigar."
Such is the case with the new release Oud Shamash for The Different Company. So why speculate when M. Duchaufour was so kind as to agree to an interview? The only mystery of this oud will be on the skin.
Hello Bertrand. You are working on many fragrances…now we are intrigued by your first perfume for The Different Company
BD: It's true, I am very very busy but for such interesting projects.
Did you choose the name 'Shamash'? Did you know of its etymological non Christian origin of a sun god of ancient cultures? PS in a Hanukah Menorah the Shamash is the lead candle that lights all the others is called the Shamash?
BD: I didn't choose the name at all and I didn't even know what it was meaning…
What was your brief? How closely did you work with Luc Gabriel?
BD: I worked with Luc Gabriel, the CEO of The Different Company on two different oudhs, in parallel. It was a challenge to work two different ways on such a rich product, just for making it understood it's possible to explore a lot of facets, in different compositions. The work can be done infintitely…
There are so many oud fragrances, and have been since the beginning of civilization. In creating Oud Shamash, what did you bring to this ubiquitous note, that has never been done in West, during the past thirty years?
BD: I wanted to bring a sensuality which never existed before, in a masculine way, and in a feminine one ( the oudh of Th D C )
Photo courtesy of www.lartisanparfumeur.com
Was Al Aoudh for L'Artisan Parfumeur an etude, a precursor for embarking on this journey?
BD: No because Al Oudh of LAP is already something accomplished (excuse my self-confidence) .
IMHO, you are certainly entitled to feel self confident! For Oud Shamash did you use any ancient techniques of extraction i.e used in the making of Arabic oud attars?
BD: No, I used the most beautiful raw material I had to my disposal, that's all.
Étienne Dinet was a French Orientalist painter who later converted to Islam. His understanding of the Arab language and culture set him apart from other artists in his genre.
Can you please send me a painting , poem, musical piece or a photo that evokes this scent for you!!!
BD: Imagine it's like a rich thick brocade or a deep 'cramoisi' velvet, adorned with gold shaped sanskrit letters … (Editor's Note: I chose this beautiful painting above)
Why is the series called Excessive Collection ?
BD: Because of the price of the JUS itself !
When will you debut additional OUDs.
BD: The second oudh for the Different Company will be launched supposedly in September…
BD: I don't know but I don't want to stop here…
Maybe you will be in NY for our modest wedding!!!!
BD: It will be difficult because I will be at my niece's wedding during the same period… but I congratulate you on your wedding, hoping it will be the most beautiful spring of eternal happiness!!!
–Michelyn Camen, Editor in Chief