February 7, 2016
HOUSE OF MATRIARCH 15 Minutes of Fame Times Square Reuter's Billboard
If you are a reader of ÇaFleureBon, chances are you are already familiar with Christi Meshell, the Seattle Natural Perfumer who creates luxe botanical perfumes under her award winning artisan brand House Of Matriarch. If you live, work or have visited New York City, you can't miss the interactive billboard that crawls up the side of The Reuter's Building at 3 Times Square. On any given day you will see advertisements for iconic brands such as Nike, Victoria Secrets, Honda, and Revlon but never before has an Indie American perfume company captured the attention of 89 million jaded New Yorkers, who thought that they had seen everything. Natural Perfumery rose to new heights Thursday January 4, 2016 at 3:49 P.M., when "per-fumum" (the Latin word for perfume meaning through smoke) literally curled around the 22 stories of the one of the most highly visible icons of New York City that welcomes 1.5 million people a day.
–Michelyn Camen, Editor in Chief
Christi Meshell at Nordstrom where House of Matriarch is now available for sale
To commemorate this historical moment for natural perfumery Christi is offering a draw for a worldwide registered reader for 50 ml of your choice (YOU MUST REGISTER OR YOU COMMENT WILL NOT COUNT HERE of Orca, (great for winter) Trillium, (Best of Scent 2015 Contributors and Editors) Albatross, Madrona, Forbidden, (created for The CaFleureBon/Natural Perfumer's Guild Oephiucius 13th sign project, our review here, Black No. 1, (formerly known as Blackbird our review here), Devotion (our review here), Coco Blanc (MC's favorite our review here) or Sex Magic (our review here). To be eligible please leave a comment with which perfume you would like should you win, how you feel that natural perfumery has broadened its appeal in such a highly visible way and where you live by 2/9/2016.
We announce the winners on our site and on our Facebook page, so Like Cafleurebon and use our RSS option…or your dream prize will be just spilled perfume