Fragrance Review: J Hannah & Co (Jessica Hannah) Sunset Boulevard + A Perfume for Norma Desmond Draw

Sunset Boulevard Gloria Swanson as Norma Desmond

Gloria Swanson as Norma Desmond in Sunset Boulevard 1950 Billy Wilder

Jessica Hannah of JHannah Co , the 2015 Art and Olfaction  Artisan Award Winner for Canoe Skive, has managed to capture through an all-natural formula, exponentially more than the inevitable existential drama our youth worshiping celebrity driven society requires in her interpretation of the movie classic Sunset Boulevard; a phenomenally long lasting (flor-)oriental perfume created in honor of the 1950 film noir, starring Gloria Swanson as Norma  Desmond.

sunset-boulevard-billy-wilder 1950 last scene are you ready for my closeup mr demille

Final Scene: Are you ready for my close-up Mr DeMille

The reference of the name would normally not attract my attention, age-ism and cookie cutter beauty not being within my own aesthetic and rarely being ready for nor desiring a close-up; knowing Jessica's talent, could I not resist the chance at those famous staircases.

mirrors dressing table Norma Desmond

Norma Desmond's Dressing Table; all the photos are of herself when she was young

Upon application there is a memory explosion of the lure and mystery of my grandmother's cosmetics- fruit, sweet resin, rose… Guerlain-esque without wax. A glow of sweet cinnamon seems to light the perfume from within. Even in this early stage, although certainly feminine enough to seduce, there is a strong character here, strong enough for be considered gender neutral- given the male doesn't mind a bit of powder and petal.

Gloria Swanson taking a cigarette break, with flowers, on the set of Sunset Blvd

Gloria Swanson taking a cigarette break, with flowers, on the set of Sunset Blvd

It is what occurs in the drawn-out (overnight) which makes Sunset Boulevard one of the most intriguing natural perfumes. An almost literal process of masculinization beings to unfold where sweet, moist fruity floral becomes an equally sillaged, heated astringent smoke and dry culinary cinnamon and spice. 

gloria swanson  norma desmond sunset blvd

Norma Desmond in her boudoir smoking

Although instantly recognizable as a nod to the concept of sweet decay, it seems more an allowing for all things; appreciating the waning of one kind of frenetic innate beauty into a grounded, cultivated one.

sunset blvd norma desmond  gloria swanson  william holden joe gillis

William Holden as Joe Gillis 

A unique transitioning from what would be typically considered a feminine perfume into a masculine one hinging on the Tonka (coumarin) base. This pivotal ingredient promotes an inherent humanistic, if not overtly sexual, canvass. It speaks highly of the “cougar phenomenon”- for in the hours Sunset Boulevard will undergo transformation, you will viscerally understand that age has nothing to do with sexual impact; in fact, the longer it rests on the skin- all the better.

sunsetboulevard william holden and norma desmond

William Holden and Gloria Swanson- Joe and Norma watch her movies

In its final bowing, Sunset Boulevard has become an almost floral fougere, something to be found in the dandiest barbershop- although I could not exactly express how this comes to be, missing several of the classic fougere components. In this regard, Jessica shows herself completely capable of an eco-revisionist preservation of neo-classic aesthetics without so-called requisite petroleum derived synthetic aroma chemicals.

sunset-boulevard-billy-wilder mirror gloroa swanson

Norma Desmond seeing  her aging face

Application is almost an admission of not only being ready for a close-up, but being able to be held at such a range for an extended period of time.

Notes: yuzu, rose, cinnamon, patchouli and tonka bean

-Einsof, Natural Perfume Contributor

*Disclosure: my sample was provided by JHannah Co. for review. Opinions my own

Art Direction: Michelyn. All of us at ÇaFleurebon congratulate and extend our warm wishes to Jessica and her her husband Christopher on the birth of their beautiful daughter Quincy Francis, born June 22

Jessica hannah sunset boulevard

Photo Jessica Hannah from Facebook  and Sunset Boulevardd digitalized by MC  (Getting ready for her close-up?

Thanks to Jessica of J. Hannah and Co., we have a draw of .25 oz. ($52)  Of Sunset Blvd.  To be eligible; you must be a registered US CaFleureBon reader (The Log in is on the Home Page). Please leave a comment below on why you want to try Sunset Boulevard and  if there is such a thing as cougar perfume.  Draw closes June 27, 2016.

We announce the winner’s only onsite and on our Facebook page, so Like CaFleureBon and use our RSS option…..or your dream prize will be just spilled perfume.

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15 comments

  • Cougar perfumes? Perhaps. But perfumes that are all about sex and seduction? Oh, absolutely. (Think Bulgari Black and Caron Yatagan.) Love the idea of the shift from femme to masculine in one fragrance.

  • Robert H. says:

    What a great brief for a Perfume! Sunset Boulevard, Joe and Norma, “i’ve always been big, it’s the pictures that got small!” What else is there to say… Perfection. One of Billy Wilders finest cinematic triumphs! There is cougar perfume, its essentially any perfume applied in large enough doses to be noticed from at least a block away!

  • fazalcheema says:

    I would like to try Sunset Boulevard because it seems like a modern-vintage, with notes like Patchouli and tonka bean. I can think of many perfumes which could qualify as cougar perfumes such as Caleche, Femme Rochas, and Bandit. Thanks for the draw. I am in the US

  • Great article on a gorgeous and edible-sounding perfume! As I’m of a certain age, I loved the photo of Norma seeing her own aging face, lol. At least we can all smell good. Absolutely I think there are cougar fragrances…lMO Tabac Blond, Youth Dew, the original Angel, or even Obsession would fit the in-your-face strong sexy unapologetic cougar. Thanks for the draw, I’m in Canada. 🙂

  • Love the line, “appreciating the waning of one kind of frenetic innate beauty into a grounded, cultivated one. ” Another great article. I’d looove to try this cougar-y sounding fragrance because the notes sound like it would be just that with just the right amount of spice and headiness without being too much – and it’s an all natural formula! I can’t say I know enough fragrances to have something clearly come to mind as a cougar perfume, but I do remember Angel and Obsession as has been mentioned by another and they seem to be in that category. I’ll have to find a way to smell Bulgari Black and Caron Yatagan, as the mention of them has made me very curious. US address.

  • Cougar perfumes? No more so than “old lady perfumes”, i.e., not at all. Congratulations and good wishes to Jessica on on the birth of her daughter! I would love to try Sunset Boulevard.

  • Ugh, cougar perfume I hope not such a thing. I’d try this to experience the wonderfully described transition of this perfume. 🙂 US

  • Cougar perfume?…well I suppose any fragrance that makes you feel sexy at an advanced age could be considered a Cougar perfume, but I would rather not think of it as such..LOL. This sounds like a wonderful perfume, oriental with a powdery drydown…I think that would be up my alley. I like powdery, just not powder bombs these days. I am in the US 🙂

  • Fabulous review!! Congratulations Jessica, on your new baby girl!
    Sunset Blvd is one of my favorite movies ever and the scent sounds so damn sexy.
    I wouldn’t really want a cougar perfume but right off I think of Tabac Blond or Bogue Maai when you say that.
    Thanks much for the giveaway, I live in the U.S.

  • Wonderful review and congratulations Jessica on your new addition! Cougar perfume…..I don’t like the terminology, but I would love to try Of Sunset Boulevard. By it being a dramatic oriental with notes of patchouli and tonka bean, I’m all in on this one! Thanks for the draw and I live in the US! 🙂

  • pursejunkie says:

    Of course there’s a cougar perfume: La Panthere. I’d like to try this so as to experience the “masculinization” of which the author speaks.
    U.S.

  • Great review paired with a great movie. If a woman is a true cougar then whatever she is wearing for perfume at any given time is cougar perfume. And for this comment, “..something to be found in the dandiest barbershop…”, I’d like to win this one. USA

  • After reading this great review, I want to try Sunset Boulevard and experience all the stages that it goes through. Ummm, Cougar perfume? “60% of the time it works every time” I don’t think so.

  • But let me give credit where credit is due. The key element in Sunset Blvd. s success is the skill of perfumer Jessica Hannah, so bravo, Jessica, on this masterful performance!