September 14, 2018
Any new Etat Libre d'Orange launch is bound to attract worldwide attention, let alone a fragrance that claims: "I AM TRASH"! Boosted by a striking promo spot (created by Ogilvy Paris), that actually captures the natural disintegration of fruits and flowers, the latest fragrant tale of the brand's founder and creative director, Etienne de Swardt, has managed to create lots of buzz and anticipation. The fears of some – and expectations of others – were that the scent would evoke some photo-realistic smell of rotten fruits and flowers, thus becoming a polarizing, controversial creation in the vein of the 2006 Sécrétions Magnifiques. In other words, something admirable, but not really widely wearable. It looks like those fears/expectations won't be realized, for Etat Libre D’Orange I Am Trash Les Fleurs Du Dechet is in fact one of the brand's most beautiful scents. After all, the video teaser announced “the most wanted scent made from the unwanted”, clearly hinting that the aim was a fundamentally appealing scent, possibly made of upcycled materials (its poetic-sounding French name translates as “The Flowers of Waste”). Thanks to the generosity of Etienne de Swardt and Etat Libre d'Orange, we have a draw for a full 100 ml bottle of Etat Libre d'Orange I Am Trash Les Fleurs du Déchet for a registered reader in the EU or USA. The random winner is Pearl. Please email michelyn at Cafleurebon dawt com with Etat Libre D’Orange I Am Trash Les Fleurs Du Dechet as your subject and your mailing details by 9/15/2018 7 PM EST. THIS IS A DEADLINE AND NO EXCEPTIONS IF YOU ARE LATE. Please use your email from your comment so we know it is you. A kind thank you to Etat Libre D’Orange in your email to us would be appreciated, as we do pass on your email to the wonderful sponsors of our draws. PLEASE NOTE THAT THE LOG-IN AND REGISTRATION FOR CAFLEUREBON SITE IS ON THE UPPER RIGHT
We announce the winners only on site and on our Facebook page, so Like ÇaFleureBon and use our Blog feed…or your dream prize will be just spilled perfume.