Photo:Inglot
Any beauty junkie worth their Inglot #43 AMC shine (holy grail for us blue eyed gals and for day time smokey eyes) eye shadow is hooked on the Polish based Company’s highly pigmented , well priced and extensive color cosmetic collection which allows you to create your own customized palette from their one to 40 eye shadows. Perfumistas may never have heard of them, but scent alert…Inglot is getting into fragrance using a similar concept as their successful Freedom System.
According to WWD, Inglot will launch five cream-based solid scents packaged in Inglot’s Freedom System, stackable, portable cases that allows customers to create their own solid perfume palettes, and are magnetized just like their shadow. Each of the five scents —Green Fruit, Purple Musk, Mandarin Crush, Bright Amber and Golden Wood — are designed to be layered and mixed. To promote the fragrances, Inglot will provide hints about the launch via social media and on its Web site immediately, so check it out.
The fragrances were launched in Europe at the end of May and sold more than 2,000 pieces in about a month. A company spokesperson said, “We hope our U.S. customers will love it. Currently, Mandarin Crush is a bestseller [in Poland].”
The scent will be introduced in the U.S. on inglotusa.com and in six Inglot doors, including two in New York and ones in Miami; Las Vegas; Newport Beach, Calif., and New Jersey (waves to Sr. editor NancyKnows). In October, the fragrances will roll out to select Macy’s doors.
Freedom System Fragrances will retail for $12 each and single Inglot Freedom System Palettes are priced at $8.
Source: inglot.com and WWD
–Michelyn Camen, Editor in Chief (and eye shadow addict)