The Fragrant Week That Was July 31-August 6, 2010: Selling Perfume In New Ways….Unsniffed!
There weren’t much in the way of new launches announced this week but there was a huge story that took place last Saturday evening on of all places the Home Shopping Network. The result of that story could signal a sea change in how new fragrances are marketed in the future, especially in the celebuscent arena.