January 14, 2010
ÇaFleureBon is the Number 1 niche and natural perfume blog in the world and a top international fragrance/beauty site. We are the premier online destination for niche, artisan and artistic perfumery. A top five global fragrance site, www.cafleurebon.com features daily articles and perfume reviews, as well as extensive coverage of global events,perfume news, in-depth features on fragrance ingredients, profiles of American perfumers, exclusive interviews with Master Perfumers, up and coming Scent Stars and Creative Directors.
ÇaFleureBon is the recipient of The Fragrance Foundation Award for Editorial Excellence in Fragrance Coverage/Online 2015, The Perfumed Plume Awards for Editorial Excellence 2016 (Visualization of Scent and Science of Scent). ÇaFleureBon has been featured in The New York Times, The New York Post, The Daily News, New York Magazine, The Huffington Post and Harper’s Bazaar Arabia to name just a few prestigious publications. ÇaFleureBon has been a top five Fragrance Foundation Finalist for Online Editorial Excellence: 2010, 2011, 2013, 2014, and 2016. Since 2011, ÇaFleureBon is an official media sponsor for Esxence—The Scent of Excellence, the world's leading exhibition of artistic perfumery, as well as the 2015 and 2017 US media partner for The Art and Olfaction Awards.
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Michelyn Camen is the Publisher, Editor in Chief and Art Director of www.cafleurebon.com. Michelyn is a multi award winning marketing, social media, communications, professional writer, public speaker and branding expert. She is a consultant to fashion, beauty, perfume companies and retailers. Michelyn is a Fragrance and Beauty Journalist, a Curator for http://ahalife.com, a Fragrance and Beauty Specialist for www.pampadour.com and a Contributor to www.stylecaster.com/.
Michelyn Camen is formerly the Editor-at-Large for Fashiontribes, Editor for Fragrantica, the Fragrance Editor for Uptown Social, a Senior Contributor for Sniffapalooza Magazine, the New-in-Niche Columnist for Basenotes, and the Managing Director for BeautynewsNYC . She is the former publicist and marketing consultant to Twisted Lily Fragrance Boutique in Brooklyn, which she helped launch in 2012, and through her 360 degrees media and marketing efforts set the groundwork for the boutique's international media acclaim. In addtion, Ms. Camen is the former publicist for Indigo Perfumery, Cleveland Ohio's only niche boutique and for www.luckyscent.com . Ms. Camen has been awarded Brandweek Magazine Marketer of the Year, Ad Age Magazine Top 100 and is a two time recipient of License Magazine's '40 under 40'.
After two decades in the corporate world, as a branding, marketing and licensing executive for such companies as Playboy, Steve Madden, Hearst Corporation, Latina Magazine and Avon, she slipped off her powersuit to pursue her own business as a journalist and a marketing consultant. Over the past decade, Ms. Camen's articles and interviews on perfumery, style, beauty and pop culture have appeared in major print magazines, newspapers and on online fragrance and beauty sites. She is best known for her in-depth and intimate interviews with independent, emerging and established perfumers and influencers. Many of her interviews have been the first exposure for her subjects to a global audience.
Michelyn Camen, Editor in Chief and Publisher
In 2006, she was the first American to interview Olivier Creed in fifteen years, as well as the first e-zine writer in the USA thereafter to interview international perfumers including Maurice Roucel, Calice Becker, Jean-Claude Ellena, Bertrand Duchaufour, Thierry Wasser, Francis Kurkdjian, Michel Roudnitska, Ralf Schwieger, Mandy Aftel, Camille Goutal, Neil Morris, Christopher Brosius, Rodrigo Flores-Roux, Patricia de Nicolai, Yann Vasnier, Pierre Guillaume, Mark Buxton, Geza Schoen, and Keiko Mecheri. We look to the future with articles about rising scent stars; generattion-next: Luca Maffei of Atelier Fragranze Milano, Alexander Lee of Mane, Cecile Zarokian of Cecile Zarokian Sarl, Sonia Constant of Givaudan, Julien Rasquinet of IFF Quentin Bisch of Givaudan and Dora Bagriche of Firmenich.
In-depth articles on leading Creative Directors include: Frederic Malle of Editions Frederic Malle, Kilian Hennessey of By Kilian, Romano Ricci of Juliette Has A Gun, Sylvie Ganter of Atelier Cologne, Christopher Chong of Amouage, Fabrice Penot of Le Labo, Sergio Momo of Xerjoff, Dom De Vetta of Shay & Blue, Jeroen Oude Sogtoen of Mona Di Orio, Neela Vermeire of Neela Vermeire Creations, Celine Verleure of Olfactive Studio and Sara Carner of Carner Barcelona are regularly featured.
The ÇaFleureBon Profiles in American Perfumery Series has ben instrumental in bringing world attention to over 100 American perfumers. The series helped put American perfumers on the contemporary Olfactive Map; with its first profile posted July 4, 2011.
As an advocate of fine qualitative perfume and fragrance, diversity, collaborative intelligence, she launched ÇaFleureBon in 2010 (translated from French, this phrase has a dual meaning; this smells good and a more obscure one… as an affirmation of a good idea). It is Michelyn's goal to create a "scented salon", where natural and classic perfumers as well as owners of fragrance companies, poets, chefs, painters, students, writers, bloggers, posters, dancers, and retailers can gather and share their thoughts about the world of the fifth sense- without politics, but with one important collective understanding; we must embrace and support the art of fine fragrance in the 21st century. As of 2016, there have been 66 Contributors to ÇaFleureBon. With Michelyn Camen's extensive background in fine-arts, literature, there is a visual and literary slant to each review. As a former Beauty editor, ÇaFleureBon regularly features new beauty and skincare reviews, products and techniques. Follow her on Twitter @fifthsensenyc, Friend her on Facebook @Michelyn Camen, on Instagram @Cafleurebon and become a fan of ÇaFleureBon on Facebook.
Elise Pearlstine is an Editor for www.cafleurebon.com
Elise has been learning about and creating natural perfumes since about 2004. Elise has participated in three perfume projects with the Natural Perfumers Guild and is the Perfumer and nose for Tambela natural perfumes. She considers herself an Outlaw Perfumer, indie, completely natural and totally unique. Elise’s love of natural ingredients is an instinctive draw to the natural world as reflected in her doctoral degree in wildlife ecology. She gets outside as much as possible to pursue her interests in birdwatching, photography, gardening and walking her two rescue dogs. The outdoors provides an ongoing inspiration to her perfume creation and a strong grounding in music also enhances her approach to creating natural perfumes. Elise's other activities include writing about perfumery, plants, the natural fragrances in her blog. Friend Elise on Facebook @Elise Pearlstine and follow her on instagram @elisepearlstine
Hernando Courtright is the Senior Event Contributor and Brand Ambassador for www.cafleurebon.com
Hernando grew up in Los Angeles and moved to New York to pursue a career in the music industry, where he worked for Warner Bros. Records and for A&M Records. Later he founded Courtright Mgmt Inc. which represented an exclusive roster of top record producers. Hernando is an oenophile, which ties in closely to his love of fragrance. His mother’s French/ Mexican background exposed him to all things scentual. He has been an active participant on the NYC fragrance scene for the last seven years. Hernando, the father of two grown, children lives on the Upper East Side in New York with his wife and cat. He is an East Coast Board member of three non-profit foundations and an accomplished equestrian. Friend him on Facebook @Hernando Patrick Courtright
Lauryn Beer is aSenior Editor for www.cafleurebon.com
Lauryn Beer is fascinated by fragrance, the various roles it plays in our lives and how it connects with memory, art forms and history. From potent early memories of the interweaving smells of New York City to summer aromas of woods and hay, Lauryn has found that life is constantly, inextricably, punctuated by scent. She is a professional writer living in Washington, D.C. Friend Lauryn on Facebook @Lauryn Beer and follow her on twitter @elledebee
Ida Meister (Chayaruchama) is a Senior Editor for www.cafleurebon.com
Ida has been smitten with fragrance for nearly sixty years when as a young girl since she filched a tiny flacon of Lanvin Scandal perfume from her mother's bureau; she never gave it back. She considers it a great privilege to continue her active involvement in “The Perfumed World”: consulting, evaluating fragrances as well as translating and writing copy for non-native English speaking perfumers. Ida has worked for 45 years as a nurse in acute care neuroscience/oncology, where her ability to identify various microorganisms, stages of illness and pain via her sense of smell has been very useful. She is an opera singer (B.M. In Applied Voice from the Boston Conservatory of Music) and a true Renaissance woman; Ida is a poet/musician and has been in love with the culinary arts since the age of 6. Ida loves to deconstruct food as much as she does perfume – from the simplest dishes to the most complex. Everything fascinates. All the arts exercise their charms upon her, as does nature in its myriad forms: imagery, hues, shapes, aromas, melody and bass, prose, poetry and languages intertwine with each taste, odor. Walking the tightrope between forensic and intuitive is her daily challenge, and perfume satisfies both. Ida has been writing professionally for fragrance sites since 2009. She was a founding Editor of CaFleureBon in 2010 and i thrilled to be back home. Friend her on Facebook @idameister
Gail Gross is an Editor for www.cafleurebon.com
Gail's earliest memories are of the insides of flowers, of smelling them and eating them. Her mother saved the garden by introducing her daughter to the piano. Over the years Gail has maintained an interest in gardening, fragrance and music. In addition to more than forty years of piano teaching and composing, she has occasionally worked as a plant nurseryman, journalist and set designer. Current projects include writing and arranging a stack of tangos for string orchestra and organizing a half-century of accumulated perfumes. Gail and her husband live in the suburbs of Seattle, WA where she maintains a large garden of vegetables, fruits and flowers. Follow her on Facebook @GailGross
Robert Herrmann is an Editor for www.cafleurebon.com
Robert was born and raised in San Francisco surrounded by the smell of the redwoods, the Pacific Ocean, chlorinated swimming pools, incense and peppermints, patchouli and in those days, pot smoke. Robert's life has taken him through stints as a Broadway singer, Art Gallery Owner, Brazilian gemstone importer, award-winning Innkeeper and Espresso Bar owner (not at the same time) and currently "retired and underfoot". Robert has written throughout his life, and now focuses on fragrance much to the horror of his ever-suffering allergy-riddled spouse. Follow him on Instagram @fragrantwanderer and friend him on Facebook @RobertHerrmann
Sebastian Jara is a Sr. Contributor for www.cafleurebon.com
Sebastian has been producing fragrance reviews on YouTube channel LookFeelSmell Great, since 2012 and has grown a substantial audience of followers on YouTube, Facebook and Instagram. His attraction to perfume began in 1977 in Beirut, Lebanon from his dad who brought back perfumes from his travels to Europe. Now Sebastian travels the globe in pursuit of the finest fragrances. His thirst for perfume knowledge is unstoppable. He loves to share his expertise with those who have interest in learning more, or simply finding a new scent or two hundred. Follow Sebastian on YouTube @LookFeelSmellGreat, Instagram @lookfeelsmellgreat, Facebook @lookfeelsmellgreat, Twitter @LFSmellingGreat
Ermano Picco is a Contributor for www.cafleurebon.com
Ermano is a perfume connoisseur, an evaluator and the editor of the bilingual blog La Gardenia nell’Occhiello. Bewitched by the power of scent since childhood, he is also passionate about art, food and travel. Ermano believes synesthesia is the most powerful way to connect our fifth sense. In 2012, his Pitti Frarganze Scent Diary was published on the Pitti Immagine website. In 2013 he wrote and directed “Arpeggi d’Aromi” an olfactory-musical show featuring perfume, prose and Operetta music from the Belle Epoque for the Italian distributor Campomarzio 70. Ermano is an accomplish fragrance expert who has been involved in Smell Atelier in Bologna and Esxence 2015 in Milan, where he was the key note speaker at a seminar devoted to Italian Perfumery in Modern Age, focusing on the Italian perfumery from the pre-WWII years to the 1960s. He is also part of the creative team behind the brand Rubini. Follow Ermano on Twitter @LaGardeniOcchie, Friend him on Facebook @LaGardenia nell'Occhiello and follow him on instagram @magnifiscent
Aaron Potterman is a Contributor for www.cafleurebon.com
Aaron is owner and perfumer of Maison 303 and artist/musician/owner of Dist 303 music. He's an avid lover of fragrance, amassing a large collection of vintage perfumes in an effort to further understand scent and its historical significance in art, science, and culture. Follow Aaron on Twitter @distortech, Friend him on Facebook @Aaron.Potterman and follow him on Instagram @maison303
Sandi Lundberg is an Associate Contributor for www.cafleurebon.com
Sandi lives in the West High Desert in the US. She’s certainly not your typical gal from the boondocks. Sandi’s a lover of all things that awaken and light up her senses (all of them.) She owns and run a small business, Meditatio Aromatics. Sandi constructs custom massage blends to respected therapists and hand crafts Castile soaps. Essential oils are her most respected tools, with her camera running a close second. Friend her on Facebook @SandiLundberg and follow her on Instagram @Injoyinutah
Danu Feith-Syr is a Contributor for www.cafleurebon.com
Fragrance, History, Art, Poetry and the written word are what define Danu. Several lifetimes in one, extensive travels around the world, she values motherhood, Classical study and is at heart an Aesthete. Her path has taken her from Biochemistry, to Head Chef, to Organic Winemaker, to Officer of the Institute of Peace Studies and Global Philosophy, Museum of the Muses in France. Danu is at heart a Perfume lover and Fragrance Writer. She is currently living on Waiheke Island, New Zealand and has a grand passion for all things French. Friend her on Facebbok @Danu Seith-Fyr and Follow her on Instagram @danuaustot
Tammy Schuster is a Sr. Contributor for www.cafleurebon.com
Tammy's first perfume memory was when at three years old she sniffed Patou's Joy on the wrist of her aunt who gave her the bottle, and she has never been without Joy since. By 14, Tammy was borrowing her Daddy’s Old Spice, (so much more interesting than her Mama’s Jean Nate) and at 16, she bought her first grown up perfume Yves St. Laurent Opium. As commercial perfumes became fresh and fruitier, she frantically Googled “perfume” one day, trying to find something that didn’t smell like berries or cupcakes. The perfume blogs opened up an entirely new world to her, especially CaFleureBon, with its focus on the niche and indie markets.
The Silver Fox is a Guest Contributor for www.cafleurebon.com
The Silver Fox is a writer, poet and fragrance retailer who lives in the U.K. and is the Editor of A Scent of Elegance. Perfume and the written word are the two major loves of his life. He grew up abroad, travelling in the Middle East and Africa where there was no exposure to TV so he devoured anything written he could get his hands on. All around him was scent and odour. He works in perfumery, loves scent and obsesses over lilies, roses, iris and the captured peculiarities of plastic and metals. A crack of leather is fun too. He started blogging in 2011 to occupy a busy olfactive mind focusing on niche and artisanal scent. He authored ÇaFleureBon's U.S. Fragrance Foundation 2015 Award winning article for Editorial Excellence-Online Smoky Eyes and Smoky Perfumes: the Allure of Scents that Smoulder. Follow The Silver Fox on Twitter @ascentofelegance, Friend him on Facebook @The Silver Fox Fragrance and instagram @everdandyfox