2021 Pitti Fragranze Best of Show: Trends and New Perfume Launches

The new trends, new brand launches, rising scent stars and best perfumes at 2021 Pitti Fragranze in Florence, Italy
The new trends, new brand launches, rising scent stars and best perfumes at 2021 Pitti Fragranze in Florence, Italy
Xerjoff Symphonium is definitely a gourmand, but not cloying; the olfactive equivalent of dark chocolate surrounding an orange creamy center, wrapped in the most delectable vanilla
The Ghost in A Shell by Etat Libre D’Orange’s spot-on visual ad, a very tactile bottle, will surely be “the talk of the (cyber) town” this autumn.
Memo Paris Corfu by perfumer Phillipe Paparella transports us to Greece through the Graines de Vagabondes collection.
With its irreverent minimalist message but with well thought, beautifully composed and multi-layered fragrances that spoke their stories articulate and clear, Der Duft, founded by Anselm Skogstad was the house that I recommend most often to my online “perfume-pen- pals” when asked what’s cool, hip, new and exciting in the perfume world.
Appropriately to a fragrance that celebrates friendship, the flirtiness of Anamacara by Parfums Dusita composed by Pissara Umavijani does not escalate to eroticism, Anamacara was created for the Facebook group Eau my Soul