NY NOW Summer 2022 Market: Event Report+ Best of Show Giveaway

NY NOW 2022 Market was held at the Jacob Javits Center in NYC August 14-17

NY NOW Summer Market 2022 at the Jacob Javits Center in NYC

The NY NOW Market is held twice a year and brings together brands, designers, press, and qualified buyers to connect and discover a world of inspiration every February and August. The 2022 Summer Market was held on August 14-17th, 2022, at the Javits Center NYC.

NY NOW Summer Market 2022 ÇaFleureBon event report

NY NOW Summer Market 2022 ÇaFleureBon Press Badge – Hernando Courtright

Continuing this market were more state-side exhibitors than international the show featured many New York and New Jersey-based brands and a number from Los Angeles.

Trends spotted: women’s and general Sexual Wellness, women-owned brands, couple-owned brands, the use of natural and/ or vegan formulations, and brands that give back to causes.

John Bressler of LAFCO Founder and President celebrates 30 yr anniversary in 2022

John Bressler of LAFCO NY  established in 1991 and now celebrating 30 years 

Celebrating 30 years as a successful business is a major milestone and LAFCO NY has two special offerings. The Limited-Edition Anniversary Collection Paradiso Fig (bergamot, fig, and peach) and the Limited Edition Fall and Holiday Candle Collection. The Woodland Spruce was my pick, and I can tell you that candles don’t get any better than this! Congratulations to John Bressler and LAFCO NY for three decades of creating beautiful scents.

Antica Farmacista's Prosecco Black and White Spruce collections

Antica Farmacista’s Prosecco Black and White Spruce Collections: A perennial scent favorite, the Seattle, WA-based Antica Farmacista booth is always a joy to visit. The brand can be found at most high-end retailers and luxury hotels all over the world. Liana Robertshaw, Director of Sales directed me to their latest holiday offerings the chic Prosecco Black and White Spruce collections. Both are available in diffusers and candles. The women owned brand was founded by Susanne Pruitt and Shelley Callaghan in 2003.

Colorado-based Margot Elena has spent over 20 years developing products and brands that resonate with customers and the press alike. What you will find in the brands are best-selling products like perfume, hand cream, bubble baths, candles, shea butter soap, bath salt soaks, shower gel, hand sanitizer, body lotion, and cosmetics, to name a few. Their latest brand launch is Archive.

Foria Wellness

Molly Goldberg of Foria Wellness NY NOW Summer 2022 

Since launching in 2014, Foria Wellness‘ mission is to change lives in the bedroom and beyond, with plant-based formulas designed for sexual healing, pleasure, and wellbeing using only all-natural and organic ingredients. The company was the first to develop cannabis and hemp-based personal lubricants. They recently launched two CBD-free natural botanical formulations, Awaken Arousal Oil and Breast Oil.

Founders and TV personalities Josh Kilmer-Purcell and Dr. Brent Ridge moved to the historic Beekman 1802 farm in rural Sharon Springs, NY, and they started making goat milk soap at the kitchen table. Goat milk has been used for centuries as a natural remedy for sensitive skin. Word of mouth spread the brand’s name and now they are the world’s biggest goat-milk-based skincare company.

Hannah and Oliver Goundry of Home County Candle at NY NOW 2022 Summer market

Hannah and Oliver Goundry of Home County Candle Co. NY NOW Summer 2022 

Founders Hannah and Oliver Goundry launched the luxury home fragrance brand, The Home County Candle Co. in 2018. They present the stories of the UK’s most beautiful places to life through their scents. Producing sustainable products with minimal impact on the environment the candles are produced from natural soy wax, which is biodegradable, and vegan friendly, and the packaging is recyclable, plastic-free, and sustainably sourced.

Co-owners Christopher Brown and Tamar Builder-Brown of Astraea & Co.

Christopher Brown and Tamar Builder-Brown founders of Astraea & Co. NY NOW Summer 2022 

New Jersey-based Astraèa & Co is an eco-conscious woman-owned, family-operated hemp wellness lifestyle company dedicated to healthy, honest, and sustainable products. In Greek mythology, Astraèa was the goddess of purity, justice, and precision. Named after this Greek goddess of innocence, they aim to embody all her values in every product. Through their Astraèa Foundation, they donate 1% of all profits to the Foundation’s initiatives and its community of charities in need.

Elaix Vincent of Elaix Le Du Vincent

Elaix Vincent of Elaix Le Du Vincent NY NOW Summer 2022

Founded in 2017 by fashion designer and chandler Elaix Vincent, Brooklyn’s Elaix Le Du Vincent, and his second brand Sex Siren feature Luxury Candles, Mist Sprays, Colognes, Parfums, and Diffusers, along with the home decor, ready-to-wear,  were inspired from his travel all over the world.

School of Scents at the NY NOW 2022 Summer Market

Tiffany Rose of School Scents NY NOW Summer 2022

Tiffany Rose, co-founder and head luxury candle creator along with her tween children established School Scents Candles & Home during COVID. The home luxury fragrance company includes a product line of soy wax candles and all-natural room sprays. The names were created to spark nostalgia and fond memories of school experiences. The product line boasts sophisticated, long-lasting scents that center, soothe, and invigorate.

People of Substance tattoo care

Jeremie Lahmi and Mo Jessica of People of Substance NY NOW Summer 2022 

New York City-based People of Substance are a clean and tattoo-friendly skincare brand on a mission to highlight and preserve the unique stories behind people’s body art. Bringing a fresh perspective to the tattoo world they  rethink the aftercare experience to create better and cleaner products to align with consumers.

The Good Patch offers a variety of wellness products and hemp-infused patches for life’s common ailments. The state-of-the-art patches work steadily and consistently over an 8–12-hour period. They’re gluten-free, dermatologically tested, paraben-free, latex-free, non-GMO, cruelty-free, and vegan. Available at Target, Ulta, Anthropologie, along with spas and boutiques. Peel Stick and Feel.

The Scent House are US distributors of European perfumes

Katie Forget, Kasey Sal, and Shahin Aslankhani of The Scent House NY NOW Summer 2022 

The Scent House is a fine fragrance distributor founded in 2021, with a mission to provide access to fine European fragrances to retailers in The United States. The Queens, NY-based team is reinventing the world of luxury through the brands we discover, represent, believe in, and support and many have been featured on CaFleureBon including M. Micallef, Nino Amaddeo, Stephanie de Bruijn, Masque Milano, Milano Fragranze, Noeme Paris, Moresque Parfums, Blend Oud.

Jennifer Woytovich of J'Enessence

Avery Knudson, Jennifer Woytovich (Founder), and Richard Rabbito of J’Enessence NY NOW Summer 2022 Market

J’enessence was founded by Jennifer Woytovich with a desire to start a woman-owned business. Born in the US she was raised in Taiwan. When returning she found herself homeless and living in NYC shelters. Pushed to apply for college scholarships she was awarded a Seinfeld scholarship through Jerry Seinfeld and his family’s generosity and received 4 years of tuition support. J’enessence natural restorative products or the Face and Body do not use synthetic fragrances, what you smell is from nature. The products are “powered by plants.”

Loren Lewin Owner and CEO of Companion Candles

Loren Lewin Owner and CEO of Companion Candles NY NOW Summer 2022  Market 

Companion Candles are pet-safe candles that give back. Candles with a Cause™. The Cruelty-free, vegan, women-founded business is made-in-the-USA. It’s free of the four P’s: paraffin, phthalates, preservatives, and petroleum. Companion Candles’ founder and CEO, Loren Lewin, brings a collection of both staple and seasonal scents that are safe for all. $1/candle is donated to animal welfare organizations. Can I get a ruff?

Chris and Fay Breedlove of Terminal B

Los Angeles-based luxury fragrance brand TERMINAL B was founded in 2020 by Chris & Fay Breedlove. At Harvard University they fell in love and discovered they both loved to travel. Since then, they have traveled to over 44 cities, 14 countries, and 5 continents. Each scent is named by the airport code of the corresponding location. The letter “B” is also significant as it is the first initial of their last name.

 Magda Khalia Owner of Triangle Fragrance

Magda Khalifa of Triangle Fragrance NY NOW Summer 2022 Market 

Triangle Fragrance Founder Magda Khalifa witnessed the attacks on September 11, 2001 and left her career and family to join the military to defend freedom. After two tours in combat in Iraq, she returned struggling with transition and health issues like many veterans. Structuring her vision as Freedom Triangle® was a way to help others experience the power of taking control of their lives. She launched the modern luxury fragrance line in 2020, marrying the power of scent with the power of the Freedom Triangle.  A portion of the proceeds of sales benefits Magda Khalifa Foundation. Thank you for your service to this country.

Chrissy Fichtl of Apotheke Co. at the NY NOW Summer 2022 market

Chrissy Fichtl of Apotheke Co NY NOW Summer 2022 

Founder Chrissy Fichtl’s passion for soap making, scent formulation, and essential oils led her to create APOTHEKE in 2011. The Brooklyn brand covers your home from bedroom to dining room, living room to outdoors with Candles and Diffusers, Lotions, Soaps, and Sanitizers. All are made by hand at their Brooklyn factory. Skin products are scented and use natural, plant-based products, and candles are made of soy, mineral wax blends, and fragrance oils.

ESW Beauty

ESW Beauty NY at the NY NOW Summer 2022 

New Jersey’s Elina Sofia Wang had struggled with stomach ulcers for years, so in 2018 she changed her lifestyle by transitioning to raw juices & teas and updating her beauty vanity to clean skincare products. Her background in the beauty industry led her to start ESW Beauty. The brand’s juice masks use clean & vegan ingredients, are cruelty-free, and are made with sustainable packaging.

Georgina Tolentino Owner of Le Divina

Georgina Tolentino of Le Divina NY NOW Summer 2022 

Los Angeles-based Le Divina is a premium manifestation and intentional candle line by Georgina Tolentino. Le Divina named after her mother meaning, “the divine” was started by trying to find intentional candles as gifts for friends but wanted premium fragrances, vegetable-based waxes, and ethically sourced crystals.

Other brands that impressed at NY NOW Summer 2022 Market:

Blume Superfood Lattes: Supporting a no-compromise wellness journey by recreating your favorite lattes with the magic of superfoods

Chez Gagne for their whimsical “If you can’t make it nice, make it funny inspired gift cards, drinkware, and lifestyle products.

FerCheval for the exquisite soaps. Founded in 1856 they are the oldest and largest soap factory in Marseille still in operation

SAINT Candles – Modern Prayer Candles for a Cause. Inspired by sacred traditions, SAINT creates fragrances that honor the power of prayer. $150,000+ donated to St. Jude Research Hospital.

The WINTER 2023 Market will be held on February 5-8, 2023, at Javits Center NYC

–Hernando Courtright, Senior Event Contributor and Brand Ambassador.

Best of Show @cafleurebon

All photos of NY NOW 2022 Summer Market by Hernando Courtright© for ÇaFleureBon unless otherwise credited.

Sr. Contributor’s Note: I spent six hours on the third day of the event, and it was not enough. So many brands with captivating backstories. Please visit their websites and discover the depth and passion they offer. These are exceptional brands that deserve your attention.

Best products at the NY Now Summer Market 2022

NY NOW Retail SUMMER Matket 2022 Gift Bag 

Thanks to the generosity of LAFCO NY and John Bressler we have a Woodland Spruce Candle (shipping separately): and thanks to J’ENESSENCE, The Scent House, Foria Wellness, Astraèa & Co., The Good Patch, Apotheke, Chez Gagné, ESW Beauty, Beekman 1802, School Scents, and Blume Superfood lattes for contributing to our NY NOW Summer 2022 Gift Bag.

The giveaway is open for one registered reader in the CON USA. Be sure to register or your comment will not count. To be eligible please let us know what appeals to you about Hernando’s NY Now Summer 2022 Market Event Report. What products or trends sparked your interest/  Draw closes on 9/01/2022.

Follow us on Instagram: @cafleurebonofficial @courtrightmgmt @ny_now @foriawellness @savonnerieferacheval @itsblume @peopleofsubstance.co @liveledivina @apothekeco @terminalbstore @esw.beauty @thegoodpatch @lafcony @margotelena @anticafarmacista @companioncandles @BEEKMAN1802BOYS @gcsnewyork @JOSHANDBRENT  @astraea_company @school.scents @homecountyco_ @trianglefragrance @jenessenceskin

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15 comments

  • Jlsteckley says:

    What interested me was how sometimes life pushes people into falling in love with fragrant type products like soaps and candles etc.

  • rachelng says:

    Hernando! ❤️❤️ What a fantastic report from this fun and meaningful event! I’m struck by how many brands are giving back and choosing to work with ethics in mind. That’s awesome! I don’t need a gift bag; I just wanted to say thank you for the excellent reporting!!! ❤️

  • ianbradleyandrews says:

    It is very cool to so many small businesses featured in this write up. I wish I could have gone. I bet the smells were amazing!

  • Cynthia says:

    This looks like such a fun show to attend! I see many of my favorites (Lafco, Margot Elena, Antica Farmacita), and several that are new to me. I particularly found of interest the brands started by those who’ve experienced hardship, like J’Enessencce and Triange Fragrance. Thanks for the introduction to a lot of cool sounding brands.

  • fastnee says:

    It was interesting reading about such a diverse group of people with different ways of reaching similar goals: to make things that smell good! The goodie bag sounds great! NV, USA.

  • drjedi says:

    What was interesting to me was that so many brands, especially new, small, upcoming brands, focus on using clean, natural, vegan or plant-based ingredients, and focus on benefiting the society in one way or the other. Many of the brands Hernando mentioned do this – Apotheke, ESW Beauty, Le Divina, Astraea, for example. Thanks for introducing so many wonderful brands. From USA.

  • thee_boy_wonder says:

    I felt like I was there in spirit after reading your article! This was so awesome, I would have loved to have seen so many people and brands under one roof!

    US

  • Diana D says:

    I was so inspired by all of their stories that led to them starting their own company. Whether it was love that inspired them or tragedy/hardships. It is heartwarming that most of them also donate proceeds for a good cause. I love that many also use all natural ingredients to make their fragrances, candles or skincare. I am really loving the trend this year of many companies (commercial included) that are coming out with natural based ingredient fragrances (Polo and Chloe included).This article was such a wealth of information, I’ve bookmarked the page so I can explore each and every company later on. I feel compelled to buy something from every single one of them!
    I live in the USA – PA.

  • mdellaroc says:

    I like hearing about new and interesting brands. It is great to have the big names, but I love discovering something small and special. In maryland

  • wallygator88 says:

    Thanks for the fantastic writeup Hernando. I’m fascinated to see how many artisinal candles there were at the event. We are spoilt for choices, with candles now, which is a great problem to have.

    I’m also excited about the heavy push in sustainability, both in terms of packaging and ingredients, although I do think more can be done on education the consumer.

    Cheers from WI, USA

  • roxhas1cat says:

    I love seeing all these creative small businesses. I am not sure about the pet safe candles though, my silly cats are too interested in candles so I never use them in my house. Triangle Fragrance is interesting to me. I am going to go to the Saint Candle site to check that out (for gifts, not my silly cats). Thanks to the kind donors of the products, best wishes for your businesses. USA.

  • Nella says:

    Great report and very informative. I was especially interested in the tattoo care, the women owned businesses and all the fragrances and candle’s especially lafco.
    I didn’t know the company was around so long and congratulations

  • foreverscents says:

    I love when there are event reports! I spent a couple of hours hitting the links that were posted here. What great products! I love reading about skin care and candles. So many of these companies have interesting stories and sustainable practices. I have heard so many good things about LAFCO NY candles. Thank you Hernando!

  • mmerline says:

    Thanks for reporting on this event. Reading about brands like LAFCO NY, Antica Farmacista, and Home County Candle Co. got me thinking; is there much overlap between perfumers and candle makers? Imaginary Authors sells candle formulations of a few of their perfumes. Anyway, I’d like to see more original scent design in home scents, versus the usual pre-blends. Of course, what works as a perfume doesn’t necessarily work well filling up a room. The Woodland Spruce candle sounds nice—evergreen and woodsy scents work well in the home, especially in cooler weather.

  • Regis Monkton says:

    I would enjoy going to this kind of an event because I would like to discover all of the products which Hernando saw there. I like to hear about the companies which use natural and/or vegan formulations. I like good-smelling candles, and I would like to try The Woodland Spruce by LAFCO NY. I appreciated hearing about Companion Candles and that their candles are free of the four P’s: paraffin, phthalates, preservatives, and petroleum. I live in MD, U.S.A.