NY NOW Summer 2019 Market Event Report + Retail Renaissance Best Of Show Draw

 

NY NOW 2019 Jacob Javits Center report

 NY NOW Summer 2019 at the Jacob Javits Center in NYC

This year’s NY NOW Summer 2019 Event (Retail Renaissance )was held August 11-14, 2019. Over 2,300 brands participated from over 66 countries. Scheduled activities throughout the four days included an Opening Party, silent auctions for charity, sweepstakes, free coffee, wine tastings, happy hours, book signings, and meet and greats. Given the size of the show, a most hospitable atmosphere prevailed.

Best perfumes at NY NOW Summer 2019

The following is my Best of Show.

From a trend standpoint, at summer 2019 NY NOW, CBD is no longer a novelty and is fairly integrated into most sectors along with natural, vegan and organic product lines. If there was one trend it was clean beauty, neo-aquatics and simplicity. Held twice a year, many brands present at both shows, others opt for once a year.

Natalia Outeda, Founder of FRASSAI at NY NOW Summer 2019

Natalia Outeda, Founder of FRASSAI at NY NOW 2019

 

Frassaï is the first woman-owned niche perfume house from Argentina. The fragrances are created by Natalia Outeda along with Rodrigo Flores-Roux,  Yann Vasnier and Roxanne Kirkpatrick of Givaudan using rare ingredients that are sourced globally. All standout but Teisenddu (Roxanne Kirpatrick) was my favorite.

St. Johns Fragrance Company' Coral and Vetiver perfume

St. Johns Fragrance Company’s Coral and Vetiver at NY NOW Summer 2019

The St Johns Fragrance Company established in 1947 on the island of St Thomas is known for its distinctive Bay Rum scent and iconic handwoven palm frond bottles. Two new scents debuted, Coral for women and Vetiver for men.

Kelly and Jones Eau de Mezcal, Eau de Negroni review

 Kelly Jones of Kelly + Jones at New York Now Summer 2019

Niche fragrance brand Kelly + Jones is about olfactive experiences inspired by the vineyard and nature’s terroir. Candles along with Eau de Mezcal, Eau de Negroni, and the soon to launch Terroir Collection were new offerings at NY NOW Summer 2019. All products are hand-poured in the Hudson Valley.

Carthusia Gelsomini Di Capri and Tuberosa review

Carthusia’s Gelsomini Di Capri and Tuberosa

 

The storied house of Carthusia is always a must-visit here. They were highlighting 2017’s Gelsomini Di Capri and presenting in the USA the new sensual floral Tuberosa by the talented Italian perfumer Luca Maffei.

SOOHYANY limited-edition fragrance collection New York, and PHOTOGENICS+CO at NYNOW Summer 2019

KVDNYC SOOHYANY limited-edition fragrance collection “New York”, and PHOTOGENICS+CO

CEO Kim-Van Dang’s branding and distribution company KVDNYC specializes in luxury home fragrance and fine fragrance on the cutting edge.  SOOHYANY, the uber-cool Home Fragrance Line from Saigon and from one of LA’s premier fashion agencies PHOTOGENICS+CO were my standouts. KVDNYC brands include a long time favorite BLOCKI,  as well as  COQUI COQUI, PHOTOGENICS+CO, COCHINE, MAISON LA BOUGIE, LA BELLE MECHE, JENNI KAYNE, MOODCAST, CANDER PARIS, REGIME des FLEURS, and SOOHYANY.

Eman Tabbara CEO & Founder of Scentual Aroma at NY NOW Summer 2019

Eman Tabbara CEO & Founder of Scentual Aroma at NY NOW Summer 2019

Staten Island-based Scentual Aroma‘s CEO & Founder Eman Tabbara’s brand is hand-crafted and uses only the organic ingredients and pure essential oils all locally sourced which are free of petroleum, parabens, and synthetic fragrances. New products include Bulgarian Rose and Sweet Fig Hydrating Perfumes, Tranquility Mist, and Face Mask Collection.

Amerikas Berdoues Azur Riviera review

Amerikas Berdoues Azur Riviera

AMERIKAS, the exclusive USA distributor of fine European brands Room 1015, Berdoues, Jovoy, Jeroboam, Floris, and The Different Company, presented Berdoues’s new fresh aquatic Azur Riviera.

Floris London Neroli Voyage and Vert Fougure reviews

Floris London Neroli Voyage and Vert Fougere

Two new scents from Floris London, the floral woody Neroli Voyage and the soon to be released very masculine Vert Fougure.

TAJA COLLECTION Co Founders Annabelle Torgman DeGrazio and Annie Jensen Chapur

TAJA COLLECTION Co/Founders Annabelle Torgman DeGrazio and Annie Jensen Chapur at NY NOW Summer 2019

Miami based TAJA Collection launched in June 2017. Co/Founders Annabelle Torgman DeGrazio and Annie Jensen Chapur created a business focused on both e-commerce and wholesale on what was missing from the market: customizable home accessories. Their motto: “We Believe the Best Gift Is Seeing Others Happy. We Developed TAJA to Make That Happen.”

Harlem Candle Company's Teri Johnson, Founder & CEO

Harlem Candle Company’s Teri Johnson, Founder & CEO

Travel and lifestyle expert Teri Johnson fell in love with Harlem and its rich history and launched the Harlem Candle Company which specializes in candles inspired by the Harlem Renaissance. The handcrafted scents use top-grade soy blend wax, infused with unique fragrance oils.

Mona Maine De Biran of KIERIN NYC and Francois Duquesne of Mason Duquesne

Mona Maine de Biran of KIEREN NYC with Francois Duquesne of Maison Duquesne

Francois Duquesne’s booth was a must see with Céline Verleure, Creative Director of Olfactive Studio, Mona Maine de Biran, Co-Founder of KIEREN NYC, (we recently featured a review by Despina  Veneti Sunday Brunch) and Corentin Hamon, Founder of Nomad Noé in the house.  Maison Duquesne develops and manufacture scented boutique brands and build their distribution network. Brands include Olfactive Studio, KIEREN NYC, Keiko Mecheri, Shay & Blue, Chris Collins, The House of Oud, Aedes de Venustas, Nomad Noé, and NEZ the Olfactory Magazine.

Céline Verleure of Olfactive Studio

Hernando and Céline Verleure

Céline Verleure was presenting the Sepia Collection by Bertrand Duchaufour. She kindly shared with me a preview of next year’s much anticipated Sepia Collection composed by Maître Parfumeur Dominique Ropion, Iris Shot, Violet Shot, and Rose Shot (which was presented at Esxence 2019 and reviewed by Ida Meister).

Nest Fragrances Spiced Orange & Clove collection

Nest Fragrances Spiced Orange & Clove

Luxury home fragrance brand NEST‘s boutique creates a scented environment that showcases why they are the leader in this sector. From scents to packaging they create the right atmosphere. Holidays season releases include Spiced Orange & Clove and Pumpkin Chai.

For the second year, NY NOW’s INDIE NOW spotlights the best new emerging brands in beauty, wellness, and apothecary.

NY NOW Indie 2019 Best in Show:

Simply Smita's Founder Smita

Simply Smita’s Founder Smita

Chicago based Simply Smita’s products range from face scrubs to deodorant paste and are all handmade and are completely free of GMOs, chemicals and synthetic dyes and perfumes. Their packaging is eco-friendly and 5% of profits is donated to charities.

BKLYN CBD

BKLYN CBD

Brooklyn based BKLYN CBD’s line of skincare products was a highlight. Their face masks are infused with powerful antioxidants and anti-inflammatory extracts like rosemary and black licorice and promote cell renewal and revitalize the skin holistically.

The Lifestyle Co.

LA-based The LYFESTYLE CO. is a luxury perfume line with the emphasis on a modern clean lifestyle. Precious aromatics from around the world create natural perfumes which are 100 % natural vegan, cruelty-free and hand-mixed and hand-poured. They infuse crystals in each perfume with crystals under the full moon.

Hyascent's Founder Helena Zaludova

 Hyascent’s Founder Helena Zaludova

San Francisco based Helena Zaludova’s Hyascent brings elegant innovation to home diffusers. It took perfumeries in France, a Midwest woodshop to create the design, a small factory in Pennsylvania that specializes in hand-assembly assembly to create them. Winner NY NOW Best New Product Award Winter 2019.

Kristine Brown of SoH Melbourne

Oasis Luxe Management & Co.: Kristine Brown of SoH Melbourne

Oasis Luxe Management & Co. represents SoH Melbourne, Thomas Kosmala, Memoize London, MiN NY, In Your Face and others.  Kristine Brown co-founder of SOH MELBOURNE presented the brand’s line-up that includes bespoke candles and perfumes. Kristine is the nose behind SOH together with renowned perfumer Francois Merle-Baudoin.

NY NOW Summer 2019 press day

NY NOW Summer 2019 Press Badge

Best of the rest:

CBD for Life brings high quality, pure CBD with essential oils and other natural ingredients to create a whole line of beauty and health products.  JD Natlady Creations has handmade soaps, bath & body products, hair products, and candles made using plant-based ingredients that are all responsibly sourced, food-grade, fair trade, organic, or plant-derived.  Beauty Distributor Scents of Europe’s new to the US brands include Solinotes Paris Fragrance, Blancreme Bath and Body care, BioMilk Natural Probiotic Skincare, and Feret Natural Skincare. TINte Cosmetics’ Creator Stacy Reid does products that are nostalgic, multi-functional and easy to apply. Organic and natural flavored lip licking lip balms enriched with Shea Butter. Returning brands that continue to impress: Florida’sCali Cosmetics, Irish fragrance brand, Inis the Energy of the Sea, Texas-based Spitfire Girl and West Third Brand, Colorado-based Little Moon Essentials, and California based brands Voluspa, YOKE, and P.F. Candle.

NY NOW FUTURE MARKETS Winter 2020 returns to the Javits Center on February 1-5, 2020

–Hernando Courtright, Senior Event Contributor and Brand Ambassador

All photos of NY NOW Summer 019 by Hernando Courtright.

niche perfumes and clean beauty

NY NOW Summer 019 Gift bag with samples of perfume, lifestyle and beauty

Thanks to Kelly + Jones, Little Moon Essentials, Simply Smita, St. Johns Fragrance Company, Inis, the Energy of the Sea, Carthusia, BKLYN CBD, and Scentual Aroma, for contributing to our NY NOW Summer 2019 Gift Bag that we have for draw for one registered reader in the USA.  Be sure to register or your comment will not count. To be eligible please let us know what appeals to you about Hernando’s NY NOW 2019 Summer 2019 Market Event Report and which brand(s) caught your eye or nose.  Draw closes on 9/4/2019

This is our Privacy and Draw Rules Policy

We announce the winners only on-site and on our Facebook page, so Like ÇaFleureBon and use our Blog feed…or your dream prize will be just spilled perfume.

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31 comments

  • Anna H says:

    Harlem Candle Company’s booth is so classy! What a unique business model. I’d love to give their candles a sniff.
    Of course Nest is always something I’m excited to hear about, as Midnight Fleur was my first “real” fragrance I wore as a teenager. Pumpkin Chai candles for wintertime? YES!
    Hernando, it seems you must have smelled a lot of wonderful things at NY NOW 2019. I hope you had a great time, as I would imagine many of us reading this blog are envious of your access to trying out many of the finest new and upcoming fragrances. I know that I certainly am!

  • INYA says:

    I’m only familiar with a few of these brands, so thanks for the introduction to the rest. Harlem Candle Company and Nest candles are now on my wishlist! This draw is a fantastic way to try so many lovely things. Thank you! USA

  • Ann says:

    Thank you, Hernando and Cafleurebon, for this informative summary! It’s so inspiring to see so many new faces in the niche market, and the most recent offerings of established lines.

  • hkmadani says:

    Great to see “organics” extended to this industry as in Scentual Aroma’s products. Floris’ floral woody Neroli Voyage is now on my radar as well. USA.

  • audesko1 says:

    Wow! So much diversity in the article. People from all over the world and all over the states! I would love to win a sample set. This article took a lot of time and extreme effort. Thank you, I enjoyed reading it. Wish I was there. USA.

  • Terri says:

    Great Report
    It was like being there. I would like to have smelled the olfactive studio shots and the Harlem candle company and Nest since I love candles.

  • Ben says:

    Frassasi and berdouse are the two brands that stood out. Frassisi’s creations look so polished , and well thoughts out. Berdouse looks carefree and classic. Both of these ideas really appeal to me and this was fun reading. What I enjoy the most is that this is avenue for frsgrance lovers and the world to find, love and appreciate great creators and artists !

  • redwheelbarrow says:

    This sounds like such a fun event. There are a lot of lines mentioned that I have no heard of. Thanks for this review and the draw.

  • Damiana says:

    So many wonderful brands at BY NOW, an event that seems worth attending! I was especially thrilled to see the Frassai brand since I recently tested Blondine and fell in love with it. Thank you for the opportunity. I live in the USA.

  • ishy says:

    Thanks, Hernando, for sharing with us your great finds in NY NOW Summer 2019. So nice to see a lot of new companies and such diversity in the ones your featured. I love The Lifestyle Co, Harlem Candle and Hyascent- their offerings sound really good. I’d love to win so I can try their samples. Thanks for the draw. – CA, USA

  • aguaagua says:

    Really appreciate the amount of women-owned highlights here and the thorough report across categories! It’s hard to process otherwise. I’m Chilean and was very excited to hear about Frassai alongside the geniuses behind Arquiste, I love seeing more Latin American projects.

  • NiceVULady says:

    I’m overwhelmed by the sheer number of companies presenting and the variety of their products. Nest has me so interested with their orange and clove scent. Wonderful for the up and coming holidays. Thanks for the review and draw. I’m in the USA

  • chrisskins says:

    Simply Smita caught my attention because I wondered if it’s pronounced smeeta or smyta. The review is comprehensive and makes me wish I was in NYC in a white dress at a fraggie trade show. I live in USA.

  • Christie says:

    I’m most interested in Inis, the Energy of the Sea and Scentual Aroma. It’s great to see so many new and interesting products. Thanks for the report! In the USA.

  • roxhas1cat says:

    Hernando gets the best jobs!!! What fun he had. Honestly I am so done with adding CBD into everything. It’s just the latest “darling” of the heath/wellness marketing. Maybe if it’s around in 10 years I’ll give it a go. I was most interested in the Sepia collection because of Bertrand being involved. Taja caught my eye with their philosophy of the best gift seeing someone else happy. I do love Miami and all things from there. I shall check their website. I’m curious about the Tuberosa by Carthusia, I recently ordered samples from Luckyscent, but they didn’t have the Tuberose yet. Thanks Hernando for doing the “hard” work to bring these amazing brands to us. USA.

  • KateD says:

    It’s exciting to see so many lines with a focus on clean ingredients, hand-crafted items. The hand-crafted aspect reminds me of old-school luxury and couture items. Thanks for the draw!

  • Hasib says:

    Thanks Hernando for sharing with us. So many fragrances and brands. This seemed like an amazing event. Would love to attend one day, not familiar with most of these. All mentioned sound interesting. Thanks, US

  • C K says:

    I liked that there was such a variety. I also liked that products more and more are taking advantage of using CBD. Carthusia certainly stuck out to me as something to look forward to. And the same for St. John’s Fragrance Company. From the U.S. Thanks

  • Teri Johnson says:

    Thank you so much for highlighting us (The Harlem Candle Co.)! We are so grateful and we love Ca Fleure Bon!! For those of you in the NYC area, we will have our store at the Grand Central Holiday Fair again this year. The dates are Nov. 18th – Dec. 24th, 2019 Please come by and see our store and smell all of our Harlem Renaissance inspired candles, our new Botanical Collection and two new scents we’ve created for the holiday season. We would love to meet you in person.

  • VerbenaLuvvr says:

    Always fun to read about what’s new out there. I am particularly interested in learning more about the St. Johns and KIEREN NYC brands and will be researching them now. I live in the US and thanks for this chance.

  • bigscoundrel says:

    I like the spectrum of products at the event. CBD for Life sounds like a very interesting brand that could be poised to do very well. I’d love to win the gift bag. I’m in the USA.

  • Donna S says:

    Seemed like a great show! It’s fun learning about companies and products that I’m not familiar with (although some I’ve heard of and used – such as Nest). The BKLYN CBD products look very interesting as well as SOH Melbourne – I’m always trying new candles. I’d love to sample any of the wonderful goodies! Thank you – I’m in US and appreciate the opportunity.

  • jeremyn87 says:

    I thought it was cool to see many indie houses focusing on using natural ingredients. Kind of a counterpoint to the growing prevalence of basing fragrances on new synthetics. Both have their places though.
    Kelly + Jones caught my eye because of Eau de Mezcal. It’s a great spirit and it’s surprising that it isn’t really used as a perfume note all too often.

  • xoe says:

    Oh my gosh. I wish I could be there. Your descriptions of the companies are so generous and genuine. I want to smell them all!

  • Diana D says:

    I am really interested in trying products from Eman Tabbara CEO & Founder of Scentual Aroma . I love that she is Staten Island based. I used to live in Staten Island until just a year or so ago. I still go back there from time to time. Plan to make a trip there at the end of the month, so I’m going to check out her line.
    I live in the US.

  • Cynthia says:

    Wow, so many great brands here! I’ve tried Kelly and Jones and they were great. And Harlem Candles recently started popping up on my FB page, and I was curious enough to investigate. I’m also very curious about Frassai. Thanks for the info on all these great brands. I’m in the USA

  • Caliwas says:

    What a great event for some of the best brands out today. What caught my eye or nose was the LA based THE LIFESTYLE CO with its vegan based modern scents and CBD for life for health and beauty products. Thanks for the draw. I live in CA, USA.

  • doveskylark says:

    I always enjoy reading these best in show roundups. It’s wonderful that established houses like Floris are present, along side newer houses. I am especially interested in Scentual Aroma and the Harlem Candle Company.
    I live in the USA.