Jovoy Paris Fire At Will Draw © Steven
When I first heard the name for Jovoy Paris Fire At Will, the newest from the brand, I said OK!! Francois Henin, (the creative director, owner of Jovoy Parfums Rares and brand director of Jeroboam and Jovoy Paris) is stirring up trouble.. again. Jovoy Paris is known for several fragrances with “battle themes”. Think of the perfumes such as “Incident Diplomatique” (Diplomatic Incident) and earlier “l’Art de la Guerre” (The art of war) … (And let’s not forget Rouge Assassin).
Photo via @jovoyparis
So I asked Francois Henin to explain to our readers and viewers why he chose that name.
“Yes of course we are at war. But forget canons, bombs and battles, it’s all about love of course. I always considered that perfume is not an accessory or just something that makes us feel good because it smells great. Perfume can be a final touch (like “touche finale”) in a beauty ritual. Like, once you are ready to go out after your other rituals are over such as make up here, adjusting a shirt in a certain way, haircut, choosing your best accessories, scarfs, jewels … In the end, just a few sprays and we are ready to go. But where are we going? To meet her? to see him? why wear a perfume if not to sign our presence and to tell the world we are here, and let’s be honest, to attract, to seduce.
Seduction …. what is seduction in perfumery?
This is at this very stage of the story I got the idea to ask Vanina Muracciole to work on a vanilla. But a gourmand one, fruity more than leathery, mouthwatering…. A super seductive potion that the entire world will understand at first spray. This is my message with this perfume: spray and go, seduce, no surrender! Let’s put everything else behind us and get back to some kind of normality,
Let’s fire at will, shall we? -Francois Henin
Vanina Muracciole via Jovoy Paris
For Jovoy Paris Fire At Will, perfumer Vanina Muracciole adds her personal signature, a little je ne sais quoi that makes the difference. This time it was an amazing mimosa note on top that added a unique twist.
Michelyn Camen, Editor-in-Chief
The listed notes are Vanilla, musk, brown sugar
Contributing Video Journalist Steven Gavrielatos reviews Fire at Will
Jovoy Paris Fire At Will Draw © Steven
Thanks to the generosity of François Henin, there is a 100 ml bottle of Fire At Will for one registered reader and Redolessence subscriber that live in a country that Jovoy delivers to HERE. To be eligible, please leave a comment on what you feel about Michelyn’s introduction, Francois Henin’s quote and Steven’s review. Draw closes 11/19/2021 Do you have a favorite from Jovoy Paris
Disclosure: The bottle in the video was a press bottle but the winner will receive the 100 ml bottle shown in this article. Steven received the press bottle and I received both, opinions are our own.
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