I had a rich childhood traveling frequently between Oklahoma City and Mexico City. Growing up I struggled to figure out whether I was American or Mexican. Today, I am blessed to have many mentors in the American Perfumery Community on the West Coast
When I was 8 yrs old I found a book on creating natural perfumes on a sales rack and in my wildest dreams would never have guessed that my perfumes would be featured in O The Oprah Magazine
Using botanicals as my medium feels like a calling because aromatherapy works on all levels: physical, mental, emotional and spiritual I infuse my scents with nuances of rich sounds of American Gothic bands from my youth, like The Cure.
As a natural, artisanal perfumer, I work with the materials and methods that perfumers thousands of years ago used to create their scents, and I am completely inspired by their legacy of sensuality, luxury and their sense of wonder in all the natural world had to offer.
Miriam Vareldzis, founder of 40notes Perfume has a life-long relationship with scent. Miriam worked as a professional fragrance evaluator with International Fragrance & Flavors (IFF), where she was mentored by world-renown noses and perfumers.Her clients have included Donna Karan, Calvin Klein, Unilever, Gap, Banana Republic, Bath&Body Works, Victoria’s Secret, as well as celebrity and niche perfumery projects
It’s great to be a natural perfumer in America. The spirit of entrepreneurship is very strong; my own last name, which means “God’s jester” in German so I named the company based on the true meaning of my last name
