ÇaFleureBon Creative Directors in Perfumery: Natalia Outeda of Frassaï + From Argentina with Love Draw

 

Natalia Outeda Creative Director of Frassai

Natalia Outeda of Frassai

I entered the perfume industry in 2005 working at Quest in New York City. There I met Rodrigo Flores-Roux and Yann Vasnier, who over ten years later would become the noses for three of my fragrances. I didn’t realize I was about to fall in love with perfume. I got into fragrance by chance, before joining Quest, I had worked at La Grenouille, a New York City landmark filled with lush flowers and exquisite food, and with former owner Charles Masson, who had a floral design business. This opened me up to a new sensitivity, working with textures, colors, and volume, which I now translate into my creations. It was at Quest that I encountered some of the most talented and knowledgeable people in this industry. I learned about the work that goes behind each creation and the passion necessary to carry it through. My first steps were in the fast-growing Bath & Body Works account. I was surrounded by an overwhelming amount of scented lotions and shower gels. It was an incredible learning experience which allowed me to connect further with my own sense of smell as well as understand the technicalities of fragrance. When you have technique, you can improvise and create magic.

Natalia Outeda with Rodrigo Flores Roux and Sophie Bensamou-Quest

Natalia Outeda with Rodrigo Flores Roux and Sophie Bensamou-Quest

Quest was acquired by Givaudan, one of the largest houses in the world. Some of the giants are criticized because they are, well, large and powerful, but one of the advantages is they have better processes and quality control, access to new molecules and rare ingredients, plus I find that within these global houses, you have individual souls that have crafted an incredible path in perfumery. There are perfumers thirsty for creative expression who thrive co-creating with niche brands. They can play more because these fragrances don’t need to have mass appeal, and the budget allows for the use of better ingredients. As an evaluator I had access to the material cost of our clients, so I am aware of this aspect in creation and allow for much flexibility in cost while striving adding value for the end consumer.

Frassai necklace

Scent memories: My fondest scent memories are linked to my childhood. I love the smell of books, the scent of my ballet school with its wooden floors and the white powder for the pointes. The baking of my grandmother: teisenddu (torta negra), mil hojas filled with dulce de leche (mille feuille), lemon pie and meringue. I enjoy the smell of earth and nature. Something very simple, like jasmine, linden and jacarandás in Buenos Aires can make me very happy. I did not have a signature scent growing up. I remember wearing Ysatis, Diva, Chanel 19. They were mostly gifts and I wore them happily. Later as a fragrance evaluator, I smelled hundreds of perfumes and worked on many creations for global brands, but I never found a scent that I could embrace as my own. The desire to create things I truly loved coupled with a search for a much slower pace led me from New York to Buenos Aires, where I started Frassaï. I began studying jewelry and founded Frassai with a collection of perfume pendants entirely handcrafted by me. This gave me a foundation to work on the fragrances, which I launched in late 2017.

Natalia Outeda of Frassai perfumes

For me fragrance is a journey, an experience to be lived. Scent is deeply personal and I create with that experience in mind. A perfume can accompany you and support you as you go through your journey. It can travel with you, awaken you, soothe you, ground you. It can evolve as you evolve. I like perfumes that evolve. This allows you to have a conversation, it makes the experience dynamic. I don’t see perfume as an accessory that you put on to finish an outfit. Smell has tremendous power over our emotions and well-being. Studies show that 75% of emotions are triggered by smell. I was astounded to find this out. It truly has the power to transform.

Rodrigo Flores Roux and Natalia Outeda

Natalia Outeda with Rodrigo Flores-Roux

The Brief:  Creation starts with a clear goal. Once I have an idea that sparks within me I start working on the concept. This can take several months. I don’t rush it. I like the idea of slow fragrance and I don’t want to release perfumes I am not in love with. The beauty of being independent is that you don’t need to succumb to the pressures of the market or seasonal launches. One must pour one’s heart and soul into each creation. Cohesion is also important. Working in the industry was instrumental as it allowed me to fully understand the process of creating perfume, from customer brief and pricing to coming up with creative ideas and developing them until launch. I trained my nose every single day and soaked in knowledge from experts around me, both in-house and from brands like L’Oréal and P&G, two major accounts I worked on.

Best Frassai Perfumes

For Frassaï, I am involved in each step of the process, which includes selection of ingredients and developing the perfumes, but also writing stories, designing packaging and being active on social media.  I was also involved in the photo shoot, which was done with the amazing duo from Buenos Aires, Luciana Val & Franco Musso. They’ve done covers for major fashion magazines and brands in Paris and locally, yet they’re really down to earth. While I created my scents, I looked at options for bottles and found this beautiful Italian glass that I immediately fell in love with. I paired it with wooden caps because texture is important and it speaks to the sensorial experience. I also chose to place the label on an angle to play with shape and perception, it becomes a new bottle this way. It was Balmain that first used the corner label in perfume.

Buenos Aires-Summer

Buenos Aires Summer from Natalia Outeda

Frassaï Fragrances: I have always had an inclination for beautiful things so I’m interested in exploring beauty and harmony in scent. I think many of us are looking for harmony in this fast-paced world. Harmony doesn’t have to be boring. If we look at nature, there is much diversity. I like to thread that into the scents, focusing on creating memorable yet enjoyable olfactive experiences. It is not about being shocking or provocative. I am not into scents that are unfinished or are hard on the nose. It’s important for me to have a story from beginning to end. The beauty of smell is that it allows you to be present but can also trigger sensations and memories from the past. We remember 5% of what we see, yet 35% of what we smell… that means scent has a profound impact on our lives.  I find that it’s more interesting to wear fragrance and share this intimate encounter with those we choose to rather than impose it upon others and have the fragrance wear us.

I play with the strength of each perfumer and strive to make the best of our collaboration. I know them personally, which is crucial because it establishes trust. It also allows for the communication to be smooth. The choice of perfumers wasn’t necessarily easy because there are many noses I’d like to work with, like Calice Becker, Marypierre Julien, Stephen Nilsen, one of the most knowledgeable perfumers and flavorists I know, or younger noses like Linda Song and Gwen Gonzalez that many haven’t yet heard of.

Frassai Blondine by Yann Vasnier of Givaudan

When creating a French fairytale with a thread of delicious salted butter caramel enveloped by flowers, I contacted Yann Vasnier. For Frassai Blondine (reviewed by Ida), we started with two ideas, then narrowed it down to one and began development.

Frassai Bebel candle by Yann Vasnier

We had already created some of Frassaï ‘s candles, Bebel and Gustav, a collection inspired by music legends (the other three were created by Roxanne Kirkpatrick). Yann had moved from NYC to Paris and I was in Buenos Aires so we did everything over email. He would send me samples and then we would chat about how to move it forward. We centered the idea on a salted butter caramel accord paired with cacao absolute, then added pear leaves and green mandarin to enhance the gustative note while keeping it light. The heart has Tiger Lily and Ashoka and the background is quite velvety and rich with hints of vanilla from Madagascar, suede, castoreum and civet. There are also some captive musks that add an airy and enveloping feeling which is very comforting. I never expected this ‘gourmand’ accord to have so much success. The truth is I never liked gourmands! But I found a way to work with gourmand notes in a way that doesn’t feel heavy or cloying. Now I realize how elegant they can be. Although Frassaï is still quite new, Blondine has become the best-seller from the line (Michelyn awarded it Best of 2018).

Verano Porteño by Rodrigo Flores Roux Natalia Outeda

In the case of Rodrigo Flores-Roux, I approached him during one of my visits to New York. I mentioned that I wanted to create two beautiful jasmines one very radiant and another more deep and sensual. As soon as I told him about the idea, he was in. We spoke about making Verano Porteño (reviewed by Ida) very fresh and vibrant on top, we added cardamom, ambrette seed and Argentine maté to make it more disruptive. I love using maté in my creations because it is the Argentine ingredient par excellence. Verano Porteño is all about that gentle breeze that caresses you, infused with Imperial jasmine and magnolia. I find it to be an uplifting scent.

Frassai A Fuego Lento Review

What I love about Rod is that I can say about Frassaï Verano Porteño  (reviewed by Ida) and A Fuego Lento is he gets it; he gets the meaning, not only because he speaks Spanish but because he also knows it’s subtly about tango. These two fragrances are a sort of homage to Astor Piazzolla, who was revolutionary in the tango scene. His music moves me and I believe perfume should strike a chord inside of us. Verano Porteño speaks of summer, it has Italian citrus notes that can be nostalgic yet invigorating — clementine, bergamot and cedrat, which remind me of my trip to Capua in Reggio Calabria. I wanted to work with their fabulous citrus fruits. I must add that in Argentina many, including me, are descendants of Italian immigrants.

For A Fuego Lento on the other hand, we wanted something very sultry. In Buenos Aires, you go to the milonga (tango dancing) at 11pm, so we spoke about this flower that blooms late at night, very sensual. We played with intense, heady flowers like jasmine sambac and orange flower and added a touch of blackcurrant buds to give it a sparkling juicy top. For the sensual bed we played with civet, tolu balsam and suede. However, the ingredient that I get asked about the most is flouve odorante, a grass that when dried has a sweet, coumarin-like, fresh hay smell. I did a preview of Frassai A Fuego Lento in 2018 (reviewed by Lauryn here) but it’s officially launching in the next month or so.

Frassai Tian Di review

 

To create a deep woody incense that takes you to the Orient, I approached Olivier Gillotin. We had worked together on development of Ralph Lauren Polo Red and Big Pony #4 among others. Tian Di (Heaven and Earth) is all about the balance of yin and yang, contraction and expansion. It was inspired by my practice of internal martial arts and the peach tree of immortality in Mount Kunlun. This fragrance has a contrast of warmth and coolness with notes of iris, spices and calming woods. The green galbanum top is the emerging, ascending to the heavens, while the peach elixir allows for a slightly sweet mouthwatering contrast that takes you slowly to the fond, centering you, bringing you back to earth. Olivier has always been a great mentor and thanks to his support, perfumer Roxanne Kirkpatrick, who started out as his lab technician, went to the perfumery school in Paris.

Frassai Teisenddu Natalia Outeda

Roxanne and I hit it off right away. She’s full of positive energy and I love her drive. We became friends and spent many afternoons smelling ingredients before she went off to France. For Frassaï Teisenddu (reviewed by Ida here),  I wanted to work with a woman perfumer. Frassaï is the first woman-owned perfume house from Argentina, and although it doesn’t mean I only work with women, I enjoy supporting them, especially when they are starting out like me. This fragrance was inspired by the black welsh cake (torta galesa) that my grandmother baked. It was a Proust moment, I was transported back to her kitchen, embraced by her warm smile and inebriated with the scent of her torta negra. Patagonia is a big part of my DNA, as both my father and grandmother were born there. My grandparents founded several schools in the region, in Tierra del Fuego and Chubut. This may be the reason why I loved books as a child. I loved to read, even before entering school. I find the smell of books, libraries and book shops centering. I spent many summers reading instead of playing by the pool, and each time I traveled from New York to Buenos Aires, I made it a point to visit book stores. It’s a big thing in Argentina, books and coffee, much more than perfume.

The nature of change & intuition:  I did not know what to expect when I embarked on this scented journey. In Argentina niche perfumery is a new concept and as anything that is artisanal and new, you have to explain it a lot more. My desire for Frassaï was to create something fresh, of exceptional quality, and that would offer locals an alternative to what they find in the duty-free. It was also my intention from the beginning to showcase the noses that I work with. In perfumery it’s a team effort that equates into success. I wasn’t about to launch a house with 100 fragrances, calling them my own. Authenticity and transparency are key pillars.

Best frassai perfumes

I’m a bit of a rebel, even if a quiet one. I like having the freedom to create with people who are passionate and supportive. Frassai is independent and self-funded. I follow my intuition. I don’t follow trends. I am open to evolving, to collaborating with other houses or even venturing into mixing my own scents. I want to look back and know that I chose my journey and not someone else’s. I am not on a race to grow quickly. I am interested in sharing what I love with people who can appreciate it, to start a dialogue. I only have a few points of sale and most customers buy directly from frassai.com or the closed-door showroom in Buenos Aires. I launched the fragrance line a year and a half ago and it’s been an exhilarating journey with much love and support from consumers and reviewers alike. This summer, I plan to enter the European market at a very special location. I am very excited about what’s to come.

Natalia Outeda, Creative Director and owner of Frassaï

Frassai perfumes

Choose from the sampler or 50 ml of Verano Porteño.

Thanks to Creative Director Natalia Outeda of Frassaï we have a draw for a registered reader for 50 ml of Verano Porteño or A sampler  of all five fragrance.

You must be registered  or your entry is invalid. To be eligible, please leave a comment about what moved you about Natalia Outeda and her approach to perfume, (what you learned or a memorable quote), where you live and your choice of either 50 ml or the sample collection (please click here to see each) or a sample set of all 5. Draw closes 6/1/2019.

Increase your chances of winning by LIKING our Facebook page CaFleureBon Creative Directors in Perfumery; your comment will count twice; please be sure to leave in your comment that you liked the page.

All Photos property of Natalia Outeda and used for this article© unless specified.

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Frassai is sold in the USA @osmeperfumery

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59 comments

  • I very like the story of Natalia Outeda and I very enjoyed to read about her memories. Verano Porteño sounds wonderfully form the base of the notes. So I would chose the 50 ml of Verano Porteño. Thank you for the chance. I live in the EU.

  • In this delightful review I enjoyed reading about Natalia’s search for beauty and harmony in fragrance. All five perfumes sounds wonderfully intriguing so I would love to win the sample set. I live in the USA.

  • fazalcheema says:

    Verano Porteno is interesting, one Ida describes as Feral jasmine. The perfumes that inspired Natalia in the past such as Ysatis, Diva, Chanel 19 are also the ones I love as well. My choice is Verano Porteno. I am in US.

  • Frassai I have on my radar for quite a while as I came across it several times on Inastagram. I‘m happy to know a bit more now about the brand and the approach. The fragrances and stories behind them sound very interesting. I would love to get to know the creations. Therefore I would like the sample set. I‘m living in Germany.

  • I loved the Astor Piazzola reference and the fact his work inspired theirs. I’d love the 50 ml Verano Porteño. Thanks! From EU.

  • I absolutely loved the article! Natalia is absolutely talented. I have all 5 of her creations and it’s hard to pick a favorite because they are superb! She’s an inspiration!

  • gunmetal24 says:

    I love how Natalia focuses on her house’s creative independence and she’s wants to ‘share her love with people who can appreciate it, to start a dialogue’. She’s already stepping on the right stone from the get go by focusing on authencity and not appealing to the masses. Also love her background at QUEST, maybe that helped her formed a camraderie with perfumers? (Is she a nose too?) Fantastic! I’m interested in the sample set. Based in Canada.

  • carlos_lager says:

    I absolutely agree, that the two most important things in most art forms are harmony and beauty. Thats what makes a painting or a music piece timeless. I never heard of her brand but will definitely sample the fragrances when I get the chance. If I win would love to get the bottle of Verano Porteño.
    Greetings from Austria (EU)

  • AlwaysWater says:

    wow, loved this creator’s thoughtful detailing of her process, from establishing a relationship with each her perfumers, to needing there to be a “story from beginning to end” behind each perfume. No wonder past reviews have been so positive. I’d choose the sampler, since each sounds so special.
    USA

  • Thank you for the interesting article. “The beauty of smell is that it allows you to be present but can also trigger sensations and memories from the past.” This is what I love about scents as well. I would love to try a sample set of Natalia’s Frassai fragrances. USA
    s

  • Dubaiscents says:

    I loved Natalia’s story of how she got into the business of fragrance and learning about it starting with Bath & Body Works’ account and now having her own brand. I found it very interesting that 75% of emotions are triggered from smell! I wish it was easier to smell her line; they all sound amazing. I would love either a bottle or the sample set. I am in the US and I liked the FB page. Thank you!

  • Doni Light says:

    Very much agree that taste evolves as we evolve. Bang on with that assessment. Plus I too have a fondness for the smell of books and wood floors! So glad that Natalia doesn’t rush her work either. Patience is a virtue in great artistry. So much incredible insight in this article! Would love to win the bottle of Verano Porteno. RFR is still one of my top perfumers.

  • Like Natalia, I appreciate perfumes that evolve also. For the draw the bottle of Verano Porteno please. US

  • I loved the quote that Natalia made, “When you have technique, you can improvise and create magic.” That’s true in so many things in life! I am grateful for the introduction to this brand. It’s so exciting to know I can always come here to find something new and unique. I would be happy to win a sampler set. It would be a wonderful introduction to the company. I live in the USA.

  • I enjoyed reading about Natalia Outeda’s perfume journey. “I’m a bit of a rebel, even if a quiet one. I like having the freedom to create with people who are passionate and supportive….I follow my intuition. I don’t follow trends.”
    When I heard about Frassai and that Rodrigo Flores-Roux had created their perfume, Verano Porteño, I had to try it. A Fuego Lento had not come out yet. I would want Verano Porteño. It’s so very lovely! USA.

  • tuiu silver says:

    Natalia’s story was really inspiring to me.
    What appealed to me the most was her connection with scent memories.
    My childhood is what made me love fragrances in the first place, so to find out that the simple things like grandma’s baking, books and flowers made a big impact in her life, just like it impacted mine, is really emotional to me.

    I LOVE jasmine and white florals, so I would like to win the 50ml bottle of Verano Porteño please.
    I’m from USA and I liked the CaFleureBon Creative Directors in Perfumery Facebook page.

  • Marvalicious says:

    What moved me is her passion and I can relate to her recalling different notes from different places. Reading this I learned two things: 1) We remember 35% more based on smell and 2) 75% of our emotions are triggered by smell. This is fascinating to me, I had no idea. It makes sense now why fragrances have so much meaning to me. I live in Indiana USA and I’d like to win the 50 ml bottle.

  • I enjoyed reading about how Natalia chose which perfumers she wanted to work with and how she grew into her role as an independent/niche perfumer. Please keep doing what you are doing as an example of how women can work and be successful in perfume. In the us.

  • NiceVULady says:

    “I follow my intuition. I don’t follow trends.” Those two sentences seem to sum up a great deal of Natalia’s journey. I also get that her fragrances follow those concepts as well. I’d love to win the Verano Porteno as I love the notes. Than you for the draw and a most interesting article. I’m in the USA.

  • I really enjoyed Ms. Outeda’s explanation of how her work relates to her Argentine roots and family background, and also her connections with the perfumers. It was interesting to learn that she is a pioneer in Argentina as a woman who founded and owns a niche perfume brand. I’d love to win a bottle of Verano Porteno, and I liked the Facebook page on creative directors via my page Serenity Now Scents and Sensibilities. Thanks!

  • Nice review, i’m really curious testing this house, i’ve heard plenty great things about them. “I wasn’t about to launch a house with 100 fragrances, calling them my own. Authenticity and transparency are key pillars“ , this are some great and wise words. Thanks for the draw, greetings from Romania. I’ve liked the page on Facebook.

  • “Harmony doesn’t mean boring”. Liked the memories of her grandmothers baking. So many of us can relate to that. Since all the perfumes seem enticing, I would like to try the sample set.

  • d3m0lici0n says:

    A great story , amazing perfumes, amazing perfumers. Great city that is Buenos Aires.
    Verano Porteño souns incredible, Rodrigo Flores Roux is one of my favorites these days and the pairing of jasmine with mate looks interesting.
    I’d love to win this one! I live in the US

  • fleurdetilleul says:

    Wow! I didn’t know that smell has such a big influence on our emotions! Speaking of childhood scented memories… Scents that bring out memories (and emotions) for me are the smell of tomatoes from my grandparents’ garden, the smell of mirabelles that grow everywhere at my grandparents’ where I used to spend all my summers at, the smell of freshly sanded and varnished parquet and paper from school and my favourite scented pens that made the studying experience more pleasurable. Ah… Haven’t felt most of these scents in a long time now, I miss them!
    I live in EU, I liked Creative Directors in Perfumery on facebook and I’d looooove the full bottle although the sample set sounds great too! Thanks!

  • DespinaVnt says:

    What a fantastic piece, I loved learning more about you, dear Natalia!
    From your background in perfume business, your childhood, your approach as a creative director, and beyond…
    It’s such a pleasure to read about – and from – such a talented, cultured, interesting and utterly charming woman. A real inspiration…
    So many phrases resonate with me, especially:
    “perfume can accompany you and support you as you go through your journey. It can travel with you, awaken you, soothe you, ground you. It can evolve as you evolve.”
    I’d be ecstatic to win beautiful Verano Porteno, thank you!
    Needless to say I already like the FB page Cafleurebon Creative Directors in Perfumery.
    Love from France.

  • redwheelbarrow says:

    It was interesting to learn about the way Natalia Outenda collaborated with the different perfumers and I would have never imagined a collaboration to occur through email. I suppose that really does cause one to slow down a bit with the creation. I love the thought of Verano Porteño being inspired by the tango. I’d never really thought about the comparison between scent and dance but I see how the comparison can be drawn. I would love the chance to win a full bottle of the Verano Porteño to experience this for myself. Thank you for the draw. I am in the US.

  • bigscoundrel says:

    Natalia pulled me in with her words, “…fragrance is a journey, an experience to be lived.” I’d love to try the 50ml Verano Porteño. I liked the Facebook page CaFleureBon Creative Directors in Perfumery. I’m in the USA.

  • ‘When you have technique, you can improvise and create magic’….this thought from Ms. Outeda has always been one I’ve thought my children and now my grandchildren…learn the skills and basics of something you are interested in and then you can take it as far or as deep as you like. Obviously, her passion has taken her far and I wish her the best in her new European launch. If I were to win, I would choose the full bottle of Verano Porteno. I have liked the Facebook page and I am in the US. Thank you for the chance!

  • I’ll love the 50ml bottle.
    I loved this … “I don’t see perfume as an accessory that you put on to finish an outfit”. This is interesting to me because that’s how i have always seen perfumes.
    I live in USA.

  • samppahoo says:

    The memorable quote from this review, in my opinion, is the “For me fragrance is a journey, an experience to be lived” part. Indeed, I find perfume is much more about smelling good and it has a deeply personal dimension. I would love the Verano Porteño bottle for its uplifting spirit. I’m from EU.

  • What moved me was the charm and serenity of the brand. The bottles and compositions exude a smoldering confidence and strength. I love how each one of these sound and desire to try them all, so I would love to win the sampler. I am a USA resident. I also liked the Facebook page !

  • This was a wonderful article. Her jewelry is magnificent. I love that choker/necklace.
    I wasn’t surprised that studies show that 75% of emotions are triggered by smell. I am so influenced by scent. Wearing a fragrance every day is like daily medicine for me. It helps elevate my mood or calm my spirits, depending on what I need that day.
    I love the descriptions of several of the fragrances, but I am most drawn to Blondine, so I would choose a full bottle of that one.
    I live in the US.

  • Same as Natalia, I love perfumes that evolve: nowadays so many scents are so linear, they hold the same note from start to finish and, frankly, this is one of the reasons I often buy vintage: they used to know how to make perfumes that have some surprises in store.

    All of the Frassaï scents seem great but my choice would be Verano Porteño: should I win it, it’ll be my summer-2019 staple.
    (liked the page on FB). I live in Russia

  • luisquezada1 says:

    Enjoyed her scent background. The way she links personal memories with her own creations makes for a extremely unique scent. Fro Maryland US

  • wildevoodoo says:

    Reading this made me so nostalgic for Argentina. I only lived there for a brief time, but Natalia’s assertion about the difficulties of breaking into the niche market in Argentina seems correct based on my time there. It seemed like most people’s fragrance collections were small and composed of pretty standard designer fare. However, I had no idea that Balmain was the first to use the corner label on a perfume bottle, so I learned something new today! The uplifting combination of cardamom and maté in Verano Porteño sounds delightful and refreshing for summer, so I would choose the 50ml bottle of that if I win. I am in the US!

  • I enjoyed this article. Especially I liked Natalia Outeda’s memories about her first fragrances, fondest scent memories in childhood_ books, ballet studio’s woody floor etc.. It was interesting o know her way to becoming owner of Frassai.
    I liked the CaFleureBon Creative Directors in Perfumery Facebook page !!!!
    I would like to win sampler- Blondine, Teisenddu and Tian Di each 10 ml.
    from USA

  • I loved her entry into fragrances, insight into large fragrance houses/manufacturers and scent memories.I liked learning about Balmain’s use of the corner label. Love me some vintage Balmain. I live in USA and would like the 50 ml if I win, please.

  • doveskylark says:

    I enjoyed reading about Natalia’s background and, especially, her philosophy behind wearing fragrance. I agree with what she said, that fragrance allows one to live in the moment, yet connects one to the past. I also like that she sees scent as something to accompany us on our journey in this life.
    I would choose the sampler if I were the winner.
    I liked the FB page.
    I live in the USA.

  • IvanVelikov says:

    Everybody knows Rodrigo Flores Roux , but Frassai is a new brand to me. I really like Natalia Outeda backstory , and how the brand was created.
    “For me fragrance is a journey, an experience to be lived. Scent is deeply personal and I create with that experience in mind”
    Exactly
    Fresh start, cardamom, ambrette seed and mate – Verano Porteño sounds good. My choice 100% .
    @frassai @natalia_outeda – just followed both.
    Thanks Natalia for the draw , and sharing your story.
    Usa

  • Elizabeth T. says:

    What an incredible journey! I love the use of indigenous ingredients where applicable. These sound beautiful. I did not know that we remember 35% of things that we smell. Thank you for sharing this journey with us! I’m in the USA. I would choose the sampler.

  • “I don’t see perfume as an accessory that you put on to finish an outfit.” Funny enough, I’ve chosen outfits to complement the perfume I feel like wearing that day. Thank you for the testimony and the draw. I’ve liked the Facebook page, and would love the bottle of Verano Porteño if I’m lucky enough to win. I’m in the U.S.

  • Thanks, for this very interesting interview!
    I liked Natalia Outeda’s very clever thoughts, for example “For me fragrance is a journey, an experience to be lived”, or her this opinion: ” Smell has tremendous power over our emotions and well-being”.
    I really enjoyed story about her experience in parfume art.
    I’d choose the sampler.
    US

  • A quiet rebel registers with me for sure! I love that she said she entered the world of fragrance by chance! Hum, I wonder 🙂 I look forward to great things from Natalia! Would love the Verano Porteno.
    I love these posts because of the openness and sharing of the Creative Directors. I am a registered reader in the US

  • The one sentence in this article which immediately struck a chord in me was: „I believe perfume should strike a chord inside of us“

    Of course I liked your page!

    I would love to win the sample collection!

    Living in Germany, EU

  • wildevoodoo says:

    I forgot to mention in my original comment that I also liked the Creative Directors in Perfumery page on Facebook!

  • What I like about Natalie Outeda approach to fragrance about finding beauty and harmony in fragrances. I agree with that so much. I love the quote that “I’m a bit of a rebel, even if a quiet one. I live in CA, USA. Thank you for the giveaway. One Love!

  • Michael Prince says:

    Natalia Outeda of of Frassaï Perfumery. I enjoyed learning about your fragrance journey and your passion for fragrances. I love how you are putting Argentinian Niche Perfumery on the map and you are doing fragrances your way without following any trends or fads. I am from the USA and I would take the 50 ml of Verano Porteño.

  • WaltherP99 says:

    Enjoyed the article a lot.Props to Natalia for being dedicated to her journey !
    “I like having the freedom to create with people who are passionate and supportive. Frassai is independent and self-funded.”

    Pls keep it indipendent , even if Estee Lauder comes with a big bag of money !!!
    Already follow @cafleurebon , @frassai , @natalia_outeda and also @rodrigofloresroux on Instagram
    Virginia USA , or London UK … at least 97/100 times.

  • bumbuliuki says:

    Thank you for a wonderful insight into Natalia’s creative process!
    From selecting the perfumer and establishing a relationship to creating the concept based on a story, everything seems to be inspired by beautiful memories.
    The sense of smell creates some of the most powerful memories for me.
    I’d love the chance to win a bottle of Verano Porteño.
    Thank you for a great article !
    I’m in the EU.

  • bumbuliuki says:

    Forgot to mention that I already follow the
    CaFleureBon Creative Directors in Perfumery FB page.

  • Bubeto_GG says:

    Happy , confident , smart , and talented young women – that’s what Natalia Outeda is.
    I need to get my hands of some samples – i do not know the house.
    50 ml of Verano Porteño is my choice .
    Just liked CaFleureBon Creative Directors in Perfumery Facebook page.
    Thank you Natalia Outeda and Cafleurebon for the draw.
    Back and forth between USA and Scotland . 1 week in USA -> 1 week in Scotland , and so on.Basically both USA and EU/UK at the same time.

  • What I like about Natalia and Frassai:
    1. Awareness of the role of the scent in human life. It is not just an addition to clothes. “Smell has tremendous power over our emotions and well-being.” The figures she gives testify to the fact that we often underestimate the profound impact of the sense of smell in our lives.
    2. Slow pace, searching for harmony in this fast-paced world and paying attention to details
    3. Beautiful packaging, which does not exude an unnecessary luxury, but focuses on elegant simplicity
    4. The use of local ingredients like maté and attachment to the culture of the country of her origin
    5. Inspiration with other types of art, especially music of Astor Piazzolla. I love it. It is so full of passion and elegance as well. “I believe perfume should strike a chord inside of us”
    6. Last but not least I like how she describes herself as a quiet rebel, who doesn’t follow trends but her own intuition.
    I would love to win the bottle of Verano Porteño.
    I live in the EU and just liked your page.

  • Inspirational article. Fine and dedicated woman, able to fulfill her dreams of being independent. Admirable
    Never been to Buenos Aires , but I’ll be happy if I can win a bottle of Verano Porteño .
    Thank you
    USA most of the year, and Germany from time to time

  • Uncle1979 says:

    Being small independent fish in the sea of corporate owned fragrance companies is hard.
    Hiring well known perfumers to compose your fragrances is a way to do it.
    “The baking of my grandmother: teisenddu (torta negra), mil hojas filled with dulce de leche (mille feuille), lemon pie and meringue. I enjoy the smell of earth and nature.”
    Same here, plus Pastry Chef in me is singing 🙂
    Keep following your intuition, stay independent and keep up with what you do.
    Bottle of Verano Porteno is my choice.
    USA

  • This article made me smile 🙂
    Natalia Outeda is my type of girl – keep chasing her dream without sacrificing the happiness in your life. On all the pictures she genuinely looks happy.
    I feel like me and Natalia share the same feel about life. Being a quite rebel myself I can tell.
    I’ll try to find a place selling Frassai. All sounds really good , are made with collaboration with famous noses .
    Thanks for the generosity. I’m about to read the article again.
    Bottle of Verano Porteno will be great draw to win.
    USA

  • LORI LAWS says:

    I thoroughly enjoyed reading this review! I loved that Natalia is on a quest to find beauty and harmony in fragrance. All of her fragrances sound delightful. My choice is the 50 ml of Verano Porteno. Thanks for the giveaway and I live in the US!