Danielle Fleming of Olfactif (Danielle Fleming)
When I was beginning my journey into niche perfumes, there were so many fragrances that I read about and wanted to try. Since I live in a small town there were few options. That’s when I discovered Olfactif, which is the first monthly niche and artistic perfume subscription service. Let’s go behind the box with Danielle Fleming Olfactif was the very first Niche Fragrance subscription box, starting in 2013 with just one box of 3 samples. As the subscribers grew, so did Olfactif – then offering a men’s and a women’s box monthly. In 2019 a Deluxe box with all 6 fragrances came. Olfactif offers a wide variety of niche fragrances curated by Danielle Fleming and specializes in North American and European brands. – Tony Burgess, Associate Contributor
Tony Burgess: What is Olfactif? What are the benefits of this subscription service?
Danielle Fleming: Olfactif is the original niche perfume discovery service. We are obsessed with discovering uncommon scents and the creators behind them with a mission to connect the indie perfume brands with fragrance aficionados and those who are just diving into the exciting world of niche fragrances. We focus solely on niche fragrances and offer options for both men and women. We specialize in emerging US, Canadian and small European niche brands.
Scent Trek NOLA description cards (Danielle Fleming)
Tony: How do you choose what to curate for the fragrances? Is it based on time of year or trends?
Danielle: Curation is based on many factors. New launches, new brands, seasonality, ingredients, trends or really taking a deep dive with the theme (concept, ingredient focused, travel). One of my favorite ways to curate is thinking of it as a Scent Trek where the fragrance takes you somewhere, either literally or figuratively. For example, we did a theme called Scent Trek: NOLA, a New Orleans inspired curation that featured H2H Love Notes by Damien Escobar (perfect for sipping chicory coffee with your beignet in the morning in NOLA), then taking a leisurely walk through the garden district with Frassai’s Blondine (Yann Vasnier) (a stunning floral) and then escaping into the night with Nightscape by Ulrich Lang New York, where a heady patchouli meets a soft leather accord.
Olfactif Deluxe Box (Danielle Fleming)
Tony: Why does Olfactif have gender specific curations?
Danielle: Olfactif started in 2013 with one unisex box of 3 samples. As the brand began to grow, we had men (lots of men) inquiring that they wanted a box specifically for them, so that is what we did. Then in 2019, after more requests for a box that had all 6 fragrances of the month, we introduced our Deluxe box. The Women’s Collection is fragrances that go from unisex to a feminine tilt, whereas the Men’s Collection goes from unisex to a masculine tilt. For those that want to explore them both, we offer a Deluxe Collection which includes the 3 fragrances for men and the 3 fragrances for women, giving the subscriber all 6 fragrances of the month.
some perfumers who have worked with Olfactif throughout the years (can you name them all)
Tony: How does Olfactif differ from its competition?
Danielle: We are the only subscription box service that focuses solely on niche fragrances. In doing so, we are supporting these small niche brands in an industry that is heavily focused on mainstream & celebrity fragrances. We are helping them in ways they may not have been able to do on their own. On the consumer side, they can experience, in their own home, fragrances that they couldn’t easily find and are able to do that in the comforts of their own home at their own pace. They are discovering and supporting new and emerging brands and getting to know the perfumers, the creators, the people, behind them.
Olfactif’s April 2021 Collection (Danielle Fleming)-both men’s and women’s
Tony: Tell us about April
Danielle: The April Theme is: Into Your Own: There’s something so sexy about wearing a fragrance that feels like you. You spray it on your bare skin, wait for a moment for it to develop and then you breathe in as your eyes close. In an instant, you connect to it. You become it; it becomes you. Confident, sensual, or overjoyed with happiness, you come ‘Into Your Own’ when skin and perfume meet. Let’s revel in that feeling! In the Deluxe Collection for April, you’ll begin with a soft and approachable skin scent, Pure White Rose (Montagne), driven by floralcy for clean femininity. Under $40 a bottle, be ready to be impressed. Now try Reed (Olfactory NYC, Harry Frémont), a true unisex fragrance with a cool, green vibe and a killer transparent patchouli dry down. Ready to switch it up? Roses Vanille (Mancera) is a straight up, bombastic blast of sexiness. This floral gourmand is certainly a stand out. Be ready to wear this all day. Head to London now, where Infatuated (ILK, Valerie Garnuch-Mentzel ) gives you a glimpse into love obsessed where wet grass and a rubber accord (think pencil eraser) meet & mingle in this almost lickable fragrance. Swing over to Italy for So Nude (Costume National, Dominique Ropion), a creamy tuberose that leaves your skin sultry and sweet. Your last stop is in Paris, as you finish your collection with Wood & Spices (Montale). Look for the edge in this one as sandalwood comes alive in spades.
Stay close, feel the fragrance; meet the fragrance where it meets you.
Disclosure April Subscription was purchased by me
Tony Burgess, Associate Contributor
Olfactif boxes ready to ship (Danielle Fleming)
Thanks to the generosity of Danielle at Olfactif, we have a draw for two USA registered readers (you must do this or your comment won’t count) for a 3-month subscription of either the Men’s or Women’s box. Please leave a comment with which you would like to win (men’s or women’s), if you’ve tried any of the April Perfumes or have any suggestions for niche fragrances you would like to see featured. Draw closes 4/9/2021
Contributor’s Note – Olfactif is offering CaFleureBon readers a 25% discount off their first subscription box, using the code CFB at checkout. The code expires on April 30, 2021. April boxes must be purchased by April 15th. To learn more about the benefits of becoming a member please click here
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