February 14, 2018
In the two years since I last covered #weareindie Indie Beauty Expo NY for CaFleureBon there have been shifts and changes in the industry that manifested themselves clearly in the #weareindie Indie Beauty Expo L.A. 2018 Show that was held January 24th-January 25, 2018. This time around I did not have the pleasure nor the benefit of walking the show with Michelyn, whose instincts guided us. Instead, I ploughed through the Indie Beauty Expo L.A. 2018 Show and all its 150 brands emerging 5 hours later, exhausted and overwhelmed, but impressed. Since it was virtually impossible to spend quality time with any one brand, it felt as though I were having an out of body experience, flying overhead like a drone scanning the landscape, taking in the BIG PICTURE. It was immediately clear that the #weareindie Indie Beauty Expo L.A. 2018 Show had perfected their game, fast becoming the hype beast of trade shows. The LA Expo was organized, beautifully executed and well attended. From a consumer standpoint there was something for everyone in every category, from hair to makeup, skincare, nails, supplements, grooming tools, men’s products, etc. This brings us to our best in Indie Beauty Expo L.A. 2018 Show Two favorites stood out, one for its Vegas style bling and pizzaz, the other for its overall elegance was Cleantan and Pourmoi Response de Climat.
Thanks to the exhibitors we have a ginormous swag bag representing at least 20 brands, many of the #weareindie Best of Indie Beauty Expo L.A. 2018 Show and some full size products for a registered reader in the CONUSA.The random winner is Renee. Please email michelyn at cafleurebon dawt com with #weareindie as your subject and your mailing and phone details by February 15, 2018 6 PM EST. This is a deadline and no exceptions if you are late or misspell CaFleureBon. Please use your email from your comment so we know it is you. A kind thank you to Maggie Mahboubian for this report and gathering the samples would be much appreciated in your email.
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