March 9, 2016
A logo is the most strategic marketing asset a Company has. It is a visual cue of how they wish to communicate to its customers and to the world. What would Nike be without its Swoosh? Conversely, Uber’s new look has some of us scratching our heads. It can evolve over time to reflect your growth or evolution.
Thierry Mugler, famous for both fashion and fragrance unveiled its new signature. “Today, the Mugler brand is evolving towards complete visual and graphic coherence between its two entities: perfume and fashion. The Thierry Mugler brand will become known as MUGLER. This name embodies the fragrance and fashion arms to create one single voice, carrying the brand into the upcoming decades to accompany its growth abroad, as Thierry Mugler explains: This new logo is based on energy and modernity. I wanted to create bold visual impact with timeless architecture. It represents the consolidation of a universe that will characterize the brand's creations for years to come”.
Michelyn Camen, Editor in Chief