The Scent of asphalt | Scenting place and the Making of Fragranced Environments

 

 

Smelling where you are.

 

Arising this morning, I can gather the scent of wild grasses, the salted smell of sea, the slight drift of sulphur from the cast of decaying seaweeds, wafting from the rocky shore below — and there is a note of stone; pine, crushed in my fingers mix with a sprig of lavender that I've snipped from the garden, and these are all gathered in the note of place that sequences of all of these smells, speaking of place. 

 

Place is distinct from space — it's a terminus of locality, it's where you are, what you are, and — in your consciousness — presence. Being present is paying attention. And scenting brings one to a feeling of sentience in the center of your experience — fragrance can be the strongest context of memory. 

 

friend, Tracy Pepe, passed along this reference to exploring the context of the layering of scents in another place, Kansas City. She's incessantly foraging in the scent realm — the placement of perfume. I've been there, and have no recollection of smell there. Speaking there, judging design competitions, connecting with the team at Hallmark as a consulting lecturer kept me occupied on other fronts — I'm not recalling an olfactory memory. 

 

Sissel Tolaas:

 

There are some interesting observation in this woman's study of scent in place. She's building a tour, so to speak, to concrete scent among the denizens of KC in the experience of understanding how their place smells. Some comments: 

 

• Uncovering scent: Tolaas aspires to discover the hidden Kansas City and to present that back to the city. “This is my function,” she says. “To find the places that people here wouldn’t.”

• Wafting: “It’s a perfect day, because the air is moving with the wind,” she explains. “It’s also complicated, because you get the perfect smell, and then it’s gone.”

• Sourcing: "Tolaas has been making piles of mementos representing the different neighborhoods she has visited, from the Country Club Plaza to The Legends, from Columbus Park to the Argentine neighborhood in Kansas City, Kan. Although most people think of smells as being invisible things that hover in the ether, Tolaas explains that every smell has a source. “You have to find the source,” she says."

• Composing: "opens a plastic bag of Cabela’s-brand apple licorice and holds it in one hand, and in the other is a packet of “jerky chew,” a chewy meat and tobacco blend. Nestled between these objects is a rubber dog toy used to train retrievers. She puffs the plastic bags open and closed quickly and deftly, and fragrant air shoots out. Together, the objects create a distinctive aroma of apple orchards, too-sweet waxy candy, savory meat, wet tobacco and rubber. It evokes musk and wrappers, a hunter-gatherer-consumer society.“You get to compose,” she proclaims with satisfaction. “It’s like making a symphony. You put things together, but it still makes sense without making a brown soup.”

 

• Finding scents: "Smell research by collecting the objects that emit the smells her nose detects, then placing these in plastic bags with professional olfactory papers that absorb and retain the scents.

Scent ambulation: "Walkers come upon smells gradually. Smells start by hinting at information. Then, if you keep approaching, they hit you over the head. Drivers just appear on the scene. They meet a smell all of a sudden. Walkers use smells for direction and navigation, much like dogs hunting for prey or a kill.“Hunting dogs run in a zigzag so they don’t get used to the smell,” Tolaas says. “We zigzag all the time if we look for the source.”

Smell expositions: "When the specimens arrive at her lab in Berlin, she has the molecular structure analyzed so that she can re-create the smells of the neighborhoods. Then she brings the smells back to the places where they originated."

 

 The character of Tolaas' work expands to other explorations — and exhibitions — of the contextualization of scent. Context meaning: place-making and fragranced interrelationships. An added exploration in scent, and the work of Tolaas, is found in Wired — examining the scent of fear

 

Sally McGrane notes: 

 

Animals can smell fear. Now you can, too — on walls, maybe cars.

 

 

 

 

Sissel Tolaas holds out a sealed bottle a sealed bottle. "So," she says, sniffing gingerly, "this is the S&M Guy." She hands over the bottle with a warning: "Just smell from the top. If you open it, it's very extreme." I inhale cautiously. The scent is… heavy? Musky? There are definite deodorant notes, plus an undefinable, unfamiliar something that, after a deeper whiff, nearly makes me gag.

We are sitting in an elegant, high-ceilinged room adjacent to the laboratory in Tolaas' turn-of-the-century Berlin apartment. The leggy blonde, who wears a skirt and high-heeled boots, grabs another glass bottle and sprays her wrist liberally with what she calls Guy No. 3. "I wear it to parties," she says.

S&M Guy and Guy No. 3 were derived from the sweat of two of the nine men who were the subject of Tolaas' 2006 exhibit the FEAR of Smell — the Smell of FEAR at MIT's List Visual Arts Center. The men suffer from acute, chronic fear."

The New York Times notes, expanding on this proposition, "Her aim isn’t to shock or repulse, she says, but to re-educate our noses and enhance our ability to express what we sense with them.

“We can detect up to 15,000 different smells, but we only say, ‘It’s bad,’ or, ‘It’s good.’ Or we use metaphor: ‘It smells like apple, it smells like a dog.”’ To some, her projects might appear esoteric, or even banal. I.F.F. clearly doesn’t think so: in 2004, it invited Tolaas to open a lab dedicated to the development of olfactory “concepts.” Tolaas can switch effortlessly between biennials and multinationals. She’s created the “Swedish” smells for Volvo, Ikea and H&M. Proctor & Gamble and Adidas want to develop a commercial application for her sweat project. She’s in negotiations with Louis Vuitton to serve up the “foodless” pills and sprays that she has created with the avant-garde chef Davide Scabin, originally designed for the last Venice Biennale. Next year, her ambient smells for Maison Martin Margiela, Raf Simons and Hedi Slimane will accompany their installations at “Disfashional,” an exhibition in Luxembourg. Yet she’s never produced a single bottle of commercial fragrance.

“I’m here as a trigger,” she says. “I test things on people, check out their reactions. I’m not here to say, ‘This is right, that is wrong.”’

Often her smells provoke physical reactions that can’t be controlled. In a 2003 show at the Fondation Cartier in Paris, Tolaas simulated the smell of that city. She labored for six months with perfumers to accurately capture the aroma of the ubiquitous Rive Gauche dog droppings, overflowing ashtrays and the bloody, sulphurous reek of a slaughterhouse. As we sit in her vast, parquet-floored office in Wilmersdorfs inhaling those foul French perfumes, even Tolaas herself momentarily loses composure, clutching her throat as though struck. “O.K.,” she says, in surrender. “Let’s open a window.” [Susie Rushton]

In being anywhere, the idea of scenting relates closely to attention. And the idea of being attuned and linked into a sense of place inherently can tie to the concepts of the smell of an environment. I've experimented for years in scenting my offices — to good and bad effect — but it's something that I practice in testing the potentials. Always a mix, and always shifting. What scents? 

• Burning the potpourri of Officina Profumo-Farmaceutica Santa Maria Novella – the scent of fragrant herbs and flowers, mixed with smoke.

• Diptyque: Feu de Bois – sweetened wood smoke

• Sandalwood and vetiver – sacral smoke and Indian grasses.

• Bitter Orange from Agraria – burned orange peel. 

• Archipelago Botanicals – Havana. – tobacco, bergamot and ylang ylang.

• Vetiver essence – Tenzing Momo, Pike Place Market

Sebastián Alvarez Murena and Marina Sersale, owners of  Sireneuse Positano  and  Eau de Italie

 In traveling in Italy, I'd met with the founding members, a husband and wife team, from Positano, hoteliers and perfumers for L'Eau de Italie,  Sebastián Alvarez Murena and Marina Sersale. They'd referenced building scents founded on experiences and sensations, the idea of their recollections of, for example, the smell of Sienna, Italy, in winter. 

 

-Tim Girvin, Contributor

 

 http://www.girvin.com/subsites/humanbrands/

 

 Editor's Note: I had the pleasure of meeting  Sebastián Alvarez Murena in 2008, when he was in New York City  launching Baume au Dauge by Bertrand Duchaufour 

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3 comments

  • mariotgomez says:

    Tim,
    What a great article. 
    Having gone to an undergraduate school 45 minutes away from Kansas City,  I could not wait to drive into the city. As I drove into the city  passing the Folgers factory, one would get the scent of fresh ground coffee.  Even after living in Overland Park, KS (minutes away from KC) for nine years, the scent of coffee is only olfactory memory of KC i have.  It still brings a smile to my face when I think back of those drives into the city.
    I now live in the Northern California, (live in Oakland Hills and work in San Francisco) and love the  scents of SF;  the saltiness of the ocean, the moisture of the fog,  the concrete/asphalt of the sidewalks/ streets mixed with the wild fennel that grows everywhere.
    The one scent that awakens me is the scent of the city after a heavy rain. I love the way the sidewalks smell mixed with a fresh rain.
    It is always important to "smell where you are." I recommend all to uncover the scent of  your surroundings.

  • Tim,
    This is a fabulous article that can sensitize many of us much more to the smell of our surroundings. An influence in my life has been my two Tibetan Terriers. I have often watched them, noses tilted into the wind and quivering, smelling things I will never be privy to because I lack their exquisite olfactory neurons. But their intent alertness has made me more receptive, and now when I walk them I focus more on the air. Sometimes I catch a faint woody, mushroom scent on the wind (I live across the street from woods), the moist smell of soil and plants that have just been watered, I even think I can smell the sunlight in summer on a very hot day, although I know it must be the mix of aromas I am not familiar with stirred by the heat.
    In any case, many thanks for such an excellent piece of writing and for introducing me to Tolaas' work, of which I was not at all aware. It is fascinating!

  • chayaruchama says:

    I enjoyed the article, and admit to finding Sissel fascinating…
    I hope the photo at the beginning is yours ?
     
    10 years after my only visit to Boston [ as a child ] –
    I found my way back to the North End- led only by my nose.
    Some memories are firmly ensconced, and don't readily depart.