The winners of France’s FiFi Awards 2014 were announced Thursday night and it is the 22nd year that the Fragrance Foundation hosted the event. The awards are structured very different then here in the USA, less categories and a special jury for niche fragrances.
The big winners of the evening were Paco Rabanne’s Invictus and Hermès’ Jour d’Hermès. Each was voted by a jury of judges as the best selective fragrance in the men’s and women’s categories, respectively.
In the best selective fragrance category, voted on by the public, Paco Rabanne's 1 Million Intense won for men and Christian Dior’s J’adore Voile de Parfum won for women.
Other winners include:
• Invictus and Sì d’Armani by Giorgio Armani for best men’s and women’s fragrance advertising campaigns in selective distribution;
• Invictus and Jour d’Hermès for best men’s and women’s bottle designs in selective distribution;
• David Beckham’s Urban Homme and Playboy’s Super Playboy for best men’s and women’s fragrances in mass-market distribution;
• Yves Rocher’s Ambre Noir and Néroli Secrets d’essences for best men’s and women’s fragrances sold in a brand’s own stores.
Another jury, made up of fragrance specialists and industry insiders awarded Black from Comme des Garçons by Guillaume Flavigny and Tom Ford’s Tobacco Oud by Olivier Gillotin both of Givaudan as best in the niche categories.
Guests at the FiFi awards dinner voted for “Fragrance Legends”, which had to be at least 20 years old and still rank among the top 30 scents in France’s selective perfumery channel. Guerlain’s Habit Rouge, from 1965, won for men, while Yves Saint Laurent’s Opium, from 1977 for women.
Source: Women’s Wear Daily and Fragrance Foundation France
Michelyn Camen, Editor in Chief