The 24th French Fifi Awards, held Thursday night at the Lido Cabaret.
Photo The Silver Fox
In a sweep, Le Jardin de Monsieur Li from Hermès won both the women and men’s fragrances categories No other scent had ever done that before.
The other awards went to:
Miu Miu for best women’s bottle design
Dior Sauvage for best men’s bottle design
Chanel’s Chance Eau Vive for best advertising campaign for a women’s scent
Givenchy’s Gentleman Only Casual Chic for best advertising campaign for a men’s scent.
In addition, there was online voting by the public by Marionnaud (for prizes in prestige distribution), voici.fr and slate.fr, and included:
Lancôme’s La Vie est Belle Eau de Parfum Intense for best women’s fragrance in selective distribution
Jean Paul Gaultier’s Ultra Mâle for best men’s scent in selective distribution
Gloria Vanderbilt’s Minuit à New York for best women’s fragrance in mass-market distribution
Daniel Hechter’s Black for best men’s scent in mass-market distribution
So Elixir Bois Sensuel from Yves Rocher for best women’s fragrance in a brand’s own stores and pharmacies
Eau de Cédrat from L’Occitane for best men’s scent in a brand’s own stores and pharmacies.
A jury comprised of 24 experts awarded:
It was the second year the Fifi d’Or award — created to recompense a scent for all of its qualities, including advertising, fragrance and bottle design — was bestowed. The small jury making the selection was made of people from the artistic and cultural worlds, including Jean-Charles de Castelbajac, Louis-Marie de Castelbajac, Lou Lesage and Bénédicte Martin. The Fifi d’Or prizes went to: Nina Ricci’s L’Extase for women’ fragrance, and Dunhill’s Icon for men’s fragrance
Via WWD and the French Fragrance Foundation Award page
Michelyn Camen, Editor in Chief