Fragrances aren’t created in a day. Most large Fragrance Companies use focus groups and trend reports as they work on next year’s perfumes. Surely someone sent out a memo on roses, berries and oud for this year. *In fact they did. One trend forecaster is Seven Scent which is located in The UK.
So what might we be smelling at the department stores in 2016? According to their new global trends forecast, three fragrance notes will dominate:
Will Cotton
“• Praline: continuing the trend for gourmand scents, this modern accord adds a soft caramel-chocolate note and creamy, nutty complexity. The ideal pairing for fresh, fruity accents.
• Sorbets: a refreshing sensation of iced fruits and sugary accents creates a cooling energy in compositions.
Freesia ii by Kory Fluckinger
• Freesia: with florals making a welcome return, delicate freesia is set to have a high profile. Delivering a subtle, citrusy note, its refreshing character is enhanced by a positive woody piquancy.
Miri Scott, an insight manager for Seven Scent, said the emphasis on sugary notes, in the context of the strong consumer retro revival
The sweets range features confectionery fragrances:
• Comforting Marshmallow: a sweet and gentle scent to pamper and soothe
• Uplifting Sherbet Lemon: zingy and zesty citrus notes to refresh and revive.
• Mouthwatering Fruit Salad: tropical, fruity aromas reminiscent of childhood summers.
• Stimulating Spearmint: cool green mint blends with a hint of sweetness to awaken and invigorate.
The two additional fragrance stories Seven expects to see emerge next year are:
• Linear Landscapes: aromatic, woody notes blend with leathery notes and creamy, soft cashmere to evoke a natural simplicity.
• Print Pop: vibrant and bold, fruity characteristics with accents of cool mint and gentle florals will create signature scents with a twist.”
Via Perfume and Flavorist Magazine
(Click here to view the 2014-15 trends)
-Michelyn Camen, Editor in Chief