June 3, 2018
Saks Fifth Avenue NYC Beauty©
On Tuesday, May 22nd, Saks Fifth Avenue's Flagship Store unveiled its newly redesigned Beauty Department from the first to the second floor, a bold move. Saks social media refers to this as “the future of beauty on 2” and “beauty 2.0.” I made a point to stop in and experience Saks Fifth Avenue NYC on May 26th. Coming off the escalator or elevator you will be greeted by a dedicated Saks Fifth Avenue NYC Beauty concierge desk staffed by beauty experts to assist you on their 120+ brands. Serious…120.
Saks Fifth Avenue Flagship Store
There is wonderful natural light that shines through which is in stark contrast to the prior space (and all of the other major department stores beauty spaces for that matter). The original windows facing Fifth Avenue on 49th and 50th Street with views of Fifth Avenue and Rockefeller Plaza have all been restored. The floor space of Saks Fifth Avenue NYC Beauty is 32,000-square-feet, making it 40% larger than the former location. There are still a few finishing touches, like the Christian Dior boutique which has not opened (at the time of Hernando’s Visit).
Saks Exclusive Bottega Veneta Ambra, Incenso, Legno, Rosa©
The number of exclusive fragrances that Saks Fifth Avenue NYC Beauty lined up for their grand unveiling: EB Florals new 'Future Bloom', Ex Nihilo's 'Nocturama', Bottega Veneta's four: 'Amba', 'Incenso', 'Legno', and 'Rosa,' which only 36 flacons were made in total (9 of each @ $600 a bottle), and the Burberry Bespoke Collection.
Burberry Bespoke Exclusives©
Eric Butterbaugh at Saks NYC©
ÇaFleureBon might have been the first fragrance site to write about EB Florals in 2015 and at Saks Fifth Avenue NYC Beauty they have a beautiful space where you can buy fragrances, candles, and freshly cut flowers arrangements, which are all hand-tied and revolve around the composition of the fragrances and their seasonal availability. This is excellence on the Avenue.
Guerlain L'Atelier De Personnalisation©
For sheer wow factor, the Guerlain Parfumeur boutique has it all. If experiencing 110 iconic scents wasn't enough, one can have a custom perfume created through a digital consultation and then have the bottle engraved.
Ex Nihilo boutique at Saks NYC (and Hermes)©
Uber hot Ex Nihilo, new to Saks, has their Osmologue set up for creating demi bespoke fragrances.
The Artisan collection at Saks NYC©
The “Artisan” collection at Saks Fifth Avenue NYC Beauty (their name) features Roja Parfums, Mancera, Histories de Parfums, Montale, Ormonde Jayne and Amouage. Most of these brands are very familiar to our readers! The dedicated space is right across from Dior and EB Florals
The L’Artisan Parfumeur and Penhaligon’s presentations are both impressive.
Penhaligon's fragrances at Saks NYC
Great to have them back in NYC at a specialty store!
Chanel boutique at Saks Fifth Avenue NYC
Of Note at Saks Fifth Avenue NYC Beauty: Gucci’s first new beauty concept store Stateside. The Chanel boutique is larger than both Hernando’s (and Michelyn’s) first NYC apartments and is a treat for CHANEL-O-PHILES.
The Hotel Couture bath and body at Saks Fifth Avenue NYC photo from Hotel Couture©
Also new to the USA and at Saks Fifth Avenue NYC Beauty is Hotel Couture, which features five scents from master perfumers, including natural perfumer and award winning Tanja Bochnig of April Aromatics (who Sr. Editor Ida Meister introduced to our readers in 2011).This home, scent, bath and body collection was inspired by five select landmark hotels throughout the world.
Giorgio Armani at Saks NYC
Many of the major beauty brands available at Saks Fifth Avenue NYC Beauty such as Givenchy, La Mer, Kiehl's,Armani and Aesop have oasis like spaces to indulge and replenish one's self. Most of the makeup and skincare brands will be providing a selection of complimentary services, known as “Beautiful Discoveries” which include mini facials, eye treatments, hand massages, makeup and skincare coaching, and more.
Saks Fifth Avenue NYC Beauty on 2 has also created a dedicated event space where brands can hold beauty and wellness events as well as Masterclasses, and host public appearances.
Frederic Malle at Saks NYC
Saks Fifth Avenue NYC Beauty and Fragrance brands:
Acqua Di Parma, AERIN Beauty, Aesop, Alexander McQueen, Amouage, Angela Caglia, Annick Goutal, Art Meets Art, Artis, Balenciaga, Blink Brow Bar London, Bobbi Brown, Bond No. 9, Bottega Veneta, Bulgari, Burberry, By Terry, Care/of, Cartier, Cellcosmet, Chanel, Chantecaille, Chloé, Christian Dior, Christian Louboutin, Christophe Robin, Chuda, Cire Trudon, Clarins, Clé de Peau Beauté, Clinique, Clive Christian, Creed, Decorté, Diana Vreeland, Dior, Diptyque, Dolce & Gabbana, D.S. & Durga, Dyson, EB Florals, Estée Lauder, Ex Nihilo, FaceGym, Floraïku, Foreo, Frédéric Malle, GHD, Giorgio Armani, Givenchy, Glow Recipe, Gucci, Guerlain, Hermès, Histoires De Parfums, Hotel Couture, House of Sillage, Jason Wu, Jo Malone London, Kiehl’s Since 1851
By Kilian at Saks NYC
Kilian, L’Artisan Parfumeur, La Mer, La Prairie, Lancer Skincare, Lancôme, Laura Mercier, Le Labo, Leonor Greyl, MAC, Maison Francis Kurkdjian, Mancera, Marc Jacobs, Mario Badescu, Martine de Richeville, Marvis, Mason Pearson, Molton Brown, Montale, Moroccanoil, Mugler, Narciso Rodriguez, Nars, Natura Bissé, NEST Fragrances, Omorovicza, Ormonde Jayne, Orveda, Patchology, Penhaligon’s, Philip Kingsley, Prada, Proenza Schouler, R+Co, Raincry, ReFa, RéVive, Rodial, RODIN olio lusso, Roja Dove, Rossano Ferretti, Sakara Life, Salvatore Ferragamo, Serge Lutens, Shiseido, simplehuman, Sisley Paris, SK-II, SKINNEY MedSpa, Slip, sundays, Supergoop!, Tammy Fender, Tata Harper, The Perfumer’s Story, Tiffany & Co., Tom Ford, Trish McEvoy, Valentino, Valmont, Viktor & Rolf, Vilhelm Parfumerie and YSL.
Art Meets Art at Saks NYC
Conversing with a few SAs, walking the floor, and taking notes and photos was all I was able to accomplish this visit. Michelyn filled in a few brands I missed but will return to next month. In case you are wondering what now occupies the first floor, its handbags, and leather goods. And, if you are feeling guilty after you've pushed your credit card at Saks Fifth Avenue NYC Beauty to its limit, you can go next door to St. Patrick's -Hernando
Saks Fifth Avenue's New York Flagship Store is located at 611 Fifth Avenue at 50th Street. Store Hours: Monday through Saturday 10 am. to 8:30 pm. and Sunday 11 am. to 7 pm.
-Hernando Courtright, Senior Contributor with added contributions by Michelyn Camen, Editor-in-Chief.
All photos by Hernando for CaFleureBon© unless otherwise specified
Hotel Couture "Tanja" at Saks
Thanks to Hotel Couture and Tanja Bochnig of April Aromatics there is a draw for an all-natural body mist with an uplifting citrus scent for one registered reader in the EU, Canada and the USA, so be sure to register if you have not done so. To be eligible please let us know what brands excite you, where you live and do you plan on visiting Saks Fifth Avenue NYC Beauty. Draw closes 6/6/2018