Pitti Fragranze 2016: New Perfume JUL ET MAD Les White Secrets de Paradis Rouge (Luca Maffei) Honeymoon in Marrakesh

jul et mad  jules blanchard madalina stoica blanchard

Madalina and Julien of Jul et Mad at Esxence 2014 Photo Tama Blough 

 The coupe de foudre founders  Creative Directors Madalina Stoica Blanchard and Julien Blanchard  of Jul et Mad Paris who  began their histoire d’amour when they met in New York City (Stilettos on Lex , a Cafleurebon 2012 best of Scent ), and last year continued their journey with Les White. Nin-Shar composed by Sidonnie Lancesseur and Nea and Garuda composed by  2015 and 2016 Art and Olfaction award winning  perfumer Luca Maffei , ( who won for Jul et Mad Nea in 2016). The romance continues and Luca is there to bottle it  as Madalina and Julien  are set to launch  their fifth fragrance since 2012,  Secrets du Paradis Rouge,   homage to the The “Red City”, Marrakesh,  at the foothills of the snow-capped Atlas Mountains. Secrets du Paradis is an olfactive memory, homage to Julien and Madalina’s most cherished secret retreat discovered years back, during their honeymoon …

JUL&MAD- secrets du paradis rouge

Head Notes:  Orange, Mandarin, Davana, Neroli Marocco, Cloves

Heart Notes:  Orange Blossom, Rose Damascena, Honey, Almond

Bottom Notes:  Patchouli, Timbersilk, Vanila, Benzoin, Amber, Musk

High-Luxury Silver Collection.  SRP: 320 € / $ 365.00

– 50ml (1.7 FL. OZ.) silver-plated Flacon & 7ml (0.24 FL. OZ.) Nomad Spray

The perfume will also be available in a 50ml "Love Basics" format retailing for 145€ or $170

Via Madalina Stoica Blanchard

Luca Maffei on behalf of Madelina and Julien of Jul Et Mad Nea  cafleurebon art and olfaction 2016

Luca Maffei on behalf of Madalina and Julien of Jul Et Mad Nea  accepting the   art and olfaction award for Nea 2016 Photo Maggie Mahboubian

 Editor’s Note : When I met Madalina and Julien  at Esxence in 2015,  I fell in love with Nea. Garuda seemed to be more popular, but Madalina and Luca remember my enthusiasm.  I hesistate to  write that I love a perfume before I have smelled it, but as readers know I have my own histoire d’amour with davana, orange blossom, honey, amber and  benzoin.  On shelf September and October 2016. Indigo Perfumery carries Jul et Mad in the USA, so call Ann to preorder NOW

-Michelyn Camen, Editor in Chief

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