Perfume Review: Prada Candy (2011) by Daniela Andrier “The Beauty of Benzoin”

prada candy perfume model and actress Léa Seydoux

 Model and actress Léa Seydoux for Prada Candy by Steven Meisel

Prada understand the singularity of oddness, the subtle leverage at the edge of conformity. Prada Candy, created for Muiccia Prada’s iconic brand by Daniela Andrier was one of the more svelte and unusual launches of 2011. With its golden caramel halo and rumoured 12% overdose of narcotic benzoin (3-4% is the norm….) Prada Candy was the odour of obsession and stalking, the tiniest notes giving an obsessive affirmation of private and perfect desire. Like the afterglow of an extinguished bulb, the wing beat of a moth in amber darkness. Despite the warning signs, the craving rolled on regardless. The molten attraction of soft golden benzoin cut with white musks and powdered floral accords. Then the pre-Raphaelite honey of a drydown. For a mainstream designer release it was arresting liquid abstraction.

daniela-andrier-cafleurebon

Daniela Andrier of Givaudan

It’s not the first time Prada have toyed with the beauty of benzoin. Daniela Andrier’s niche Exclusive line for Muiccia four or five years ago resulted in some truly extraordinary fragrances, single note essays in purity and abstraction they were presented like gifted art. They included a very haunting take on myrrh, a creamy and obsessive glowing leather: Cuir Ambre and a ritualistic Oppoponax. Despite myself I also loved the Toulouse Lautrec dazzle of  Prada Oeillet; a near perfect rendition of dizzying clove dusted carnations. But the standout was No 9 Benjoin in 2007, a stormy marriage of bigarade and benzoin tears. It was a shocking scent. Vegetal, hot, spiced, sweet and incredibly heart-breaking on the skin. It moved and shifted like a virus, virtually impossible to identify as it sweetened, spiked and licked seductively at the senses. Part of me laments the rarity of the Exclusive line, but the other part of me secretly smiles and privately remembers the beauty (and the bottles I show no-one…).

Ad Campaign Prada FW 2014.15 Mica Arganaraz & Karl Kolbitz by Steven Meisel

 Ad Campaign: Prada F/W 2014.15: Mica Arganaraz & Karl Kolbitz by Steven Meisel

Prada is about the non-conformity of conformity. The clothes have a surface impression of normality that mask oddness and irregularity. Muiccia has never been afraid of ridicule or experimentation. There is even ugliness in the Prada palette. But always, there is harmony and a sense of direction. Prada Candy, while embracing a giddy mainstream aesthetic is also an exercise in olfactory minimalism. There is barely anything in the scent. It is a concept of sweetness, of surrender, rush and sparseness.

killer vogue steven meisel

Photo: Steven Meisel For Vogue

You could argue that we don’t really need another gourmand, but Prada Candy is perhaps more of an atmospheric, something to apply liberally, while waiting for events to unfold around you. The use of high levels of benzoin is encompassing. It embraces you. No 9 Benjoin was astonishing but too overwhelming to wear all the time. Small fixes were electrifying, like head rushes of golden stars, but wearing it all the time would ruin it, kill the love.

French actress Léa Seydoux for Prada Candy

French actress Léa Seydoux for Prada Candy by Steven Meisel (ad campaign)

I recently added Prada Candy L’Eau, launched in 2013 to my collection to wear with the original Prada Candy. It is a effervescent re-orchestration of the original gourmand structure. The lacquered caramel and benzoin have been lifted with fizzy citrus notes and sweet pea. In some ways there is a little more tonality and shift in this veiled composition, the floral nuances adding texture to the sweetness of the caramelised resins.  Signed off again by Daniela Andrier, Prada Candy L’Eau wears sheer to skin but has a really mellow resonance as the white musks glow into the drydown.

Magdalena Frackowiak  Photography by Steven Meisel  For Vogue Italy  August 2007

Magdalena Frackowiak Photography by Steven Meisel  For Vogue Italy  August 2007

Everything about Prada Candy is disarmingly soft and sensual, but this golden beguilement is wrapped around an intensely addictive core. It demands to be lavishly applied and inhaled off skin. It is serious fun too, sweetness and addictive smoke; the benzoin threading a resinous line of comfort through the scent that belies its name and pink packaging. Poured onto skin, this playful scent melts into a sweet and sighing end. It’s hard to stop inhaling your own skin. The marriage of musks and caramel has rarely been bettered. It is subtle and persuasive, flowing enigmatically across the skin like liquid temptation, whispering… lick me.. inhale me….

 –The Silver Fox, Editor and Editor of The Silver Fox

Art Direction -Michelyn Camen, Editor in Chief

 

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10 comments

  • This is the BEST review of Prada Candy I have ever read
    I love it so much I am going to buy a back up bottle and continue to lust for benjoin 9
    I did not try the new l’eau I guess I just thought it would be a prada candy flanker but it sounds so appealing
    PS big fan of Steven Meisel photography
    The images were unexpected and not just the bottle like in other blogs

  • Great review of Prada Candy even though it is not a fragrance I enjoy. The Silver Fox does have me wanting Prada Oeillet!!

  • Meganinstmaxme says:

    Beautiful review. I’ve never been tempted to even try this perfume but your writing is really quite something and I’ll try it next time I’m near a perfume store.

  • Ah, lovely – you write the swooniest reviews, Silver Fox! I fell hard for Candy, it’s so elegant and fun to wear.

  • Despite this sensual review and the yummy notes in Prada Candy, there is something in it that I really dislike…it smells synthetic in the dry down to me…curious if anyone else thinks so.

  • I was totally fooled by the name of this one! I have to admit that it is not one I have even been curious of until NOW! Foxy, you have a gift of expression that brings alive the sensuality that has been shelved for some time 😉 That my friend is a good thing. How can I not want to try this one after reading “this playful scent melts into a sweet and sighing end?”

  • This is the only perfume I loathe. I am not an allergic person and have never had problems with any natural perfumes, new or vintage, but something – probably synthetic – in Prada Candy makes me nauseous to the point of almost throwing up. Awful stuff.

  • i tried Candy when it was a new release and it was a bit too sweet for me. i have to admit the popularity of the fragrance has taken me by surprise

  • Hello everyone… mixed reactions as always to Prada Candy, it’s definitely an acquired taste, one I am more than happy to have. the hit of synthetic caramel and narcotic benzoin have made Candy one of the most addictive or hated scents. Like Mugler’s Angel before. Love or loathe, we all have skin that needs difference. Thanks as always for the comments though, I make a point of reading them, its always a pleasure to read such kind words (and also just general feedback, good or bad). It’s come as a bit of a surprise how much you all like the reviews. I appreciate the time you guys take to post comments… Foxy.

  • Celeste Church says:

    I’m so happy to read this review! Prada Candy is one of my most loved perfumes, but I’ve always felt sort of guilty about how much i adore it…like smelling this good is proof positive of my lowbrow nature. But this review is as elegant and lovely as the scent. Thank you for your words and descriptive abilities! This perfume deserves them.