September 19, 2016
Celine Verleure used social media for LE BLOG DU PARFUM QUI N’EXISTE PAS in 2009
When Olfactive Studio debuted in 2011 she had already used social media in 2009 ahead of most in the fragrance industry. Creative Director Celine Verleure had a definitive vision, She wrote in our Creative Director in Perfumery Series, “I had the idea for Olfactive Studio while thinking about perfumers briefs. I read many briefs in my career and they were all based on words descriptions of the target audience or long drawn out storytelling. It was then that I realized that images could be more powerful in expressing emotions than words. That old adage “a picture is worth a thousand words” is true in my case and is the foundation that Olfactive Studio was built upon. But not just any picture; I love photography and like visiting photo galleries and exhibitions in Paris. I bought some artistic photographs for my house. For me fragrance is really THE art of the XXIst century. I wanted my brand to be modern and unconventional rather than anchored in the past like many brands”.
Olfactive Studio Close Up collage Michelyn
The 10th release Close Up, now housed in its new flacon features the photography of Armenian born SUREN MANVELYAN, and the visual is the ocular mystery of a blue brown iris.
Celine Verleure and Annick Menardo
The perfumer is Annick Menardo, who has created some of the most masterful fragrances in contemporary perfumery including Lolita Lempicka, Le Labo Patchouli 24, Bvlgari Black and the stunning Guerlain Bois d’Armenie to name a few.
I immediately thought of sending my avant premier sample of Close Up to Contributor Sebastian Jara of the YouTube Channel Looking Feeling Smelling Great to review since he is a fan of the brand (Chambre Noir, Panorama, Ombre Indigo are among his favorites) and coincidently he is of Armenian descent. The fragrance is as compelling as the image; a perfume of opposites, the ingredients are unusual and green coffee, griotte cherry blend seamlessly into musk, amber, wood and tobacco. It is Sebastian’s favorite from Olfactive Studio to date. – Michelyn Camen, Editor in Chief
Thanks to Olfactive Studio we have a draw for a 100 ml bottle of Close Up (which is being released at the end of October, so the winner must be patient) for a registered CafleureBon reader and Looking Feeling Smelling Great subscriber anywhere in the world (if you are not sure if you are registered click here (you must register on our site or your entry will be invalid. To be eligible please leave a comment ON THIS SITE with what you enjoyed about Sebastian’s YouTube review, where you live, if you are a fan of Olfactive Studio and if you have a favorite from the House. Draw closes 9/23/2016. You can follow us @cafleurebon @lookfeelsmellgreat on Instagram. Be sure to check out @celineverleure as well.
We announce the winners on our site and on our Facebook page, so Like Cafleurebon and use our RSS option…or your dream prize will be just spilled perfume