New Perfume Review: Richard Lüscher Britos 32°N 08°W Terroir de Marrakech (Delphine Thierry)+ شاي بالنعناع, shāy bil n’anā’ Draw

richard-luscher-britos-30n08w-terroir-de-marrakech-cafleurebon

Illustrations of 30n08w Terroir de Marrakech courtesy of Richard Lüscher Britos

Switzerland's Richard Lüscher Britos has released their 6th Terroir perfume- 30n08w Terroir de Marrakech composed by Delphine Thierry. “Terroir (French) from 'terre', "land",  is the set of all environmental factors that affect a crop's phenotype, unique environment contexts and farming practices, when the crop is grown in a specific habitat. “The 'Terroir' ingredients are born out of the interaction between climate, soil, landscape and local culture. These elements, when combined, portray something bigger than the sum of its parts: a unique place with a unique personality and character. "

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Malvin Richard is a perfume expert,  Serena Britos is an ethno botanist  and Lukas Lüscher is an art director

Richard Lüscher Britos is comprised of three friends: Malvin Richard, the son of perfumer Jean-Claude Richard and whose study in Grasse is found in his research on how local environments affect the botanical and ensuing raw material aroma. Lukas Lüscher, the son of a forest engineer, has studied the history and marketing of perfume and the quality of raw materials and Serena Britos, an ethnobotanist who studies not only the location and use of plants, but the wisdom of the indigenous people who live and thrive in each Terroir.  Most importantly,Richard Lüscher Britos partners with local farmers, chosen for their deep understanding and commitment to their native lands and the skill at extracting aroma therefrom.

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A Pensive Elder Rudolf Ernst French Austrian Orientalist

I once knew a Moroccan man, a chef in a restaurant where I had a menial position- but free food and an expanding education about the people of Northern Africa. As a Muslim, he would unfurl his prayer rug while I silently went about cleaning up around him. When I asked about his homeland, he taught me the people of the desert are not so interested in air conditioned reprieve as Westerners- clamoring for relief of symptoms. Conversely, Moroccans are experts in the art of refreshment and soothing the soul.

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The Fruit Seller by Eugene-Alexis Girardet

They have studied hospitality to a fault (try leaving any Moroccan home without a gift), and the subtlety of ritual is high art. Gifts are only for giving, unless you've brought pineapple, watermelon or other hydrating fruits. We began to have tea at the end of the night- three cups, no more, no less.

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Fresh mint tea being poured, traditionally from a height, in Fes, Morocco. Getty Images

As our discussions ran more spiritual, he explained mint tea (in Arabic, شاي بالنعناع, shāy bil n'anā') is traditionally made by the eldest male (or head of household) and when made for guests, is an especially beloved sign of hospitality; to refuse would be scandalously rude. Three cups represent, somewhat, the idea of birth, life and death or perhaps one could frame this as maiden, mother, crone.“The first cup is gentle as life, the second is strong as love, the third is bitter as death.” (Mint tea, coincidentally, becomes more bitter the longer it is brewed' if the tea is not removed- by the time a third cup is poured, the tea will have become overly bitter).

frederick-arthur-bridgman-the-water-carrier

Frederick Arthur Bridgman – The Water Carrier

32°N 08°W is a most gloriously green water accord muted mint- not sugary and sticky sweet as the fabled drink. The feeling is as if one had spritzed away any left over sand and scald from the northern tip of the continent. Nuances of date and fig are present, not Turkish Delight, but Moroccan hospitality, again, offering fruit for the house guest.

orientalist-painting-morroco

Henna Ceremony in Morroco unknown Italian Orientalist painter

Jasmine and the Moroccan rose sweeten a henna note; henna here being again only nuances as if somewhere someone were preparing paste for celebratory tattoos.

frederick-arthur-bridgeman-crossing-an-oasis-with-the-atlas-mountains-in-the-distance-morocco

Crossing An oasis with the atlas mountains in the distance Morocco Frederick Arthur-Bridgeman

To bring 32°N 08°W to the Western world is to imbibe the traditions of a Moroccan Terror- effectively creating a soothing oasis in Midtown or the Midwest. Mint, being so universally recognized and washed of its sensory overloading characteristics, will be welcomed in any terroir, and on any skin.

Notes: mint, Hanan tea, watermelon, dates, fig, jasmine, Moroccan rose, henna, watery & green accords, Longevity is over 7 hours and sillage is modest which befits a natural perfume

*my sample was provided by Richard Lüscher Britos for review. Thank you

Einsof, Natural Perfume Editor

Art Director: Michelyn Camen, Editor in Chief

Editor’s Note: Richard Lüscher Britos won our CaFleureBon Best of Scent 2014 For Best Natural Perfume House Our review of 46°N 08°E – Switzerland here and 14°S 48°E – Madacascar here. Luckyscent sells 38°N 16°E – Italy – Bergamot and 14°S 48°E – Madacascar – Ylang Ylang

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Richard Lüscher Britos – 32°N 08°W Terroir de Marrakech Photo by Ermano Picco at Pitti Fragranze 2016 for CaFleureBon

Thanks to Richard Lüscher Britos we have an avant premiere 50 ml bottle of 32°N 08°W for a registered reader in the US, EU and Canada

five Richard Lüscher Britos Natural Terroir Perfumes  samples

 or a sampler of all six including 32°N 08°W,  46°N 08°E – Switzerland (Jean Paul Gigodot), 14°S 48°E – Madacascar – Ylang Ylang (Vero Kern), 04°N 74°W – Columbia – Gardenia (JeanClaude Richard) 38°N 16°E – Italy – Bergamot (Jean-Claude Richard) and 44°N 03°E – France – Wild Mountain Lavender(Andy Tauer)

Please leave a comment with why you would want to try 32°N 08°W Marrakesh, what you found intriguing about this review,  where you live and your choice of either sampler or bottle should you win.  Draw closes 10/15/2016

You can follow Richard Lüscher Britos on Facebook to learn more about the founders journeys and olfactive philosophy. Follow us both on Instagram @cafleurebon and @richardluscherbritos

We announce the winners on our site and on our Facebook page, so Like Cafleurebon and use our RSS option…or your dream prize wil be just spilled perfume

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50 comments

  • Einsof, after reading your review , I can’t wait to try this! “The feeling is as if one had spritzed away any left over sand and scald from the northern tip of the continent.” Sounds wonderful.
    I would love to win the bottle of 32°N 08°W Marrakesh.
    Thank you for the draw! I live in Europe

  • A very interesting and different set of notes. I was drawn to the descriptive part stating this was. “a most gloriously green water accord muted mint- not sugary and sticky sweet as the fabled drink”. If I’m chosen I’d like the bottle of 32°N 08°W Marrakesh. 🙂 usa

  • Thank you so much for the great review and draw! I want to try 32°N 08°W because I love mint and this sounds like my kind of perfume.
    My choice would be the full bottle. I live in the USA.

  • Why I want to try Marrakesh? Because I have always wanted to visit Morocco and I love oriental fragrances!
    My recommendation of the place: Alaska.
    Thanks for the draw! I live in EU and I’d love a bottle or Marrakesh.

  • Just wonderful! So many things appeal to me about 32°N 08°W and this review. I studied ethnobotany briefly in my undergrad and find it fascinating that it contributed to the making of the fragrance. I have also been obsessed with Morocco for as long as I can remember, so I loved reading about your personal experience learning the culture and customs. The scent profile also sounds delightful. It sounds like it does sum up the Moroccan smellscape perfectly. All-in-all, a thoroughly enjoyable read! I live in Canada and would love to try the sample set.

  • fazalcheema says:

    Morocco has really become a major source of inspiration for perfumers. No wonder, it has provided endless inspiration to even visionaries like Serge Lutens. I loved the description about Moroccan hospitality. I had an idea of how hospitable Arabs can be but judging from the review, I clearly underestimated the hospitality spirit of Moroccan households. I do have a friend from Moroccan and I guess I do need to visit the country one day. The mint tea story is also impressive. It must be quite an experience drinking it. 32°N 08°W Marrakesh is intriguing because it is minty but also has oriental and fruity elements at the same time. It is really a challenge to imagine how the fragrance may smell.

    My choice for this draw is bottle of 32°N 08°W Marrakesh. I am in the US.

  • We almost went to Morocco, and always drink mint tea at home, so this is funny to read — I have always read Paul Bowles, such an interesting writer as well. I love the Orientalist style paintings in this one and the photo of the mint tea. I went recently to an exhibit actually and thought it remiss that there was no mint tea at all, since they had redesigned/decorated the whole museum wing in the appropriate style.

    Actually, I am dying for some tea cups from the region but couldn’t secure the ones I wanted.

    The notes seem very interesting, I am wondering especially about the mint as I have tried many, many mint scents because I grow different varieties of mint and love to use it/eat it. My people are very into hospitality themselves, which seems at odds with a lot of modern culture today. We always would give things out to friends as a sign of esteem. I like how this review gets into the culture a little bit, that’s my favorite part of reading this type of thing. I like to see other people’s points of view and learn.

    I’m in the USA and would want to try the samples.

  • This is so interesting: “As our discussions ran more spiritual, he explained mint tea (in Arabic, شاي بالنعناع, shāy bil n’anā’) is traditionally made by the eldest male (or head of household) and when made for guests, is an especially beloved sign of hospitality; to refuse would be scandalously rude. Three cups represent, somewhat, the idea of birth, life and death or perhaps one could frame this as maiden, mother, crone.“The first cup is gentle as life, the second is strong as love, the third is bitter as death.”. Perfumes often provide a great opportunity of insight into different cultures. I’d love to try this special mint tea. I live in the EU.

  • Such an intriguing partnership! I loved learning about the mint tea ceremony offered by the male host. Mint tea is one of my favorites. I’ll have to try it this way. The notes of this perfume sound delightful. After visiting their site, I would like the sampler set. I live in the USA.

  • I’d like to try 32°N 08°W Marrakesh because I’ve never been to Morocco but have always wanted to go. Reading the words mint, Hanan tea, watermelon, dates, fig, jasmine, Moroccan rose, henna, watery & green accords already paints a very vivid picture in my mind…

    The most intriguing part of this review to me is the henna note. Always thought of it as a visual form, never paid much attention to its olfactive aspect!

    I live in Canada and my choice would be the sampler set. Thank you.

  • marcopietro says:

    I admired the RLB project since its debut, an intriguing concept developed in collaboration with great noses and use of high quality materials.
    I like the packaging, particularly I love their site’s graphics and images from ancient herbarium.
    I tried in past the Vero Kern’s Ylang from Madagascar, a vivid travelogue.
    It’s a cheerful, vibrant and ever-changing journey in the nature of a mysterious island. So I’m sure to find the same care and quality in this Moroccan trip described by Delphine Thierry.
    Your review paints that exotic world in a bottle in a fascinating way, like a genie in a lamp.
    I live in EU and I’d like to try the sample set.
    Thanks for the draw!

  • Annie Collins says:

    I am very excited to read about the new Richard Britos Luscher as I love natural perfumery. I have samples of Madagascar and France. Marrakech sounds beautiful and I loved Einsof personal story and understanding the morrocan culture and hospitality. Mint tea thrice brewed was my favorite part. I live in the UK

  • Wonderful review. I would very love to try 32°N 08°W Marrakesh, because from the review it sounds incredibly wonderful. And I very like the notes. If I would be as lucky to win, my choice is the full bottle. Thank You for the chance. (EU)

  • I had the chance to try 44°N 03°E – France – Wild Mountain Lavender, and it was pretty wonderful–interesting and unusual, but pleasant and easy to wear. I couldn’t stop sniffing my arm. This one sounds both fascinating and wearable as well, and with my stupid stomach, smell is the only way I can experience mint tea these days. The idea of a “soothing oasis” is very appealing. I’m in the US, and I’d choose the bottle.

  • Iuno Feronia says:

    Richard Lüscher Britos is one of my favourite perfume houses, I love all of their 5 perfumes – now I am very excited to smell her new stroke of Genius. Henna sounds really bizarre in a perfume – I am not really sure how this will work with wonderful ingredients like mint, figs and watermelon.

    Thnaks for this generous draw!
    I live in the EU!!!

  • Mint tea? ohh dear it sounds amazing. The inspiration behind these fragrances seems so vivid. I’m a fan of fresher scents and according to the notes this seems right up my alley. Enough freshness accompanied with some fruits yet making it not too sweet. If I’m so lucky to win , I would chose the full bottle. Greeting from Europe.

  • What a wonderful review and with the paintings, perfect! I love the comment about how westerners want to fix heat with air conditioning, but the Morrocans look for refreshment for the soul. This sounds like such an evocative perfumeand the notes do sound very refreshing. i would love to try this perfume, and as much as I’d like to sample the line, I think i’d go for the bottle instead should I win. It sounds lovely. I am in the USA.

  • Carol Sasich says:

    Being born with an insatiable waderlust , both a blessing and a curse , I have wanted to travel to every corner of the Earth . But Morocco , well BOGIE AND BACALL…This review has only inflamed the desire to visit . Mint tea is my favorite winter warmer , and the unsweetened accord described sounds both transporting and intriguing .
    Though I would love to try them all , this is a full bottle I MUST have .
    I live in Washington State .
    Thank you for providing a window into the soul of this scent , and thank you to Richard for his generosity .

  • The description of the perfume makes me wants to visit Morocco. Thanks for the chance, I’m in Canada and would like to receive a full bottle.

  • BostonScentGuy says:

    This sounds gorgeous. I love the thought of all of these aromatic ingredients and scents that have strong and defining presences (mint, date, jasmine, rose) but used with a light and deft hand and in a refreshing manner! I would love to sample the whole line, based on what I read of it, and would be thrilled to enter the draw for a sample set. I’m in the US.

  • doveskylark says:

    When I lived in Chicago, I made 2 friends from Morocco. I felt they would give me the shirts off their backs if I needed it. I love that “Morocans are experts in the art of refreshment and soothing the soul.” I feel the mint note in this fragrance would be so soothing.
    I’d love the chance to win the full bottle. I live in the USA.

  • What an interesting review- I have so many wonderful memories of my time in Morrocco and that art of hospitality, the ingredients that lin the market medinas are an inspiration. I always think of the Sheltering Sky in tandem with Morrocco. 🙂

  • The review is fantastic and I can almost smell the strong, refreshing mint tea. the reason I want to try Marrakech is that I am so curious about the combination of mint and rose – never seen it in any fragrance. I live in EU. Thank you for the draw. I’d choose the full bottle.

  • I liked a lot reading about the sens of hospitality in Morocco and the delicious mint tea they offer to the guests. I live in EU and if I win I would like to discover the sampler set. The brand seems appealing with interesting ingredients blends.
    thanks for the draw.

  • “To bring 32°N 08°W to the Western world is to imbibe the traditions of a Moroccan Terroir- effectively creating a soothing oasis in Midtown or the Midwest. Mint, being so universally recognized and washed of its sensory overloading characteristics, will be welcomed in any terroir, and on any skin” True! I like mint in every form, love its taste and smell and the way it adds “crispiness” to perfumes and food. I’d love to test Terroir de Marrakech and I’d be happy to get the 50 ml bottle. I’d also love a niche scent inspired by Shanghai. I live in Europe.

  • I’ve always dreamed of visiting Morocco, so I would love to try this scented interpretation of it — plus how often do you get to try fragrances with watermelon and henna notes? It’s fascinating to hear about the hospitality of other cultures and traditions. I’m in the US, and my choice would be the bottle. Thank you!

  • Elizabeth T. says:

    Thank you for teaching us about the mint tea custom. I love all that I learn, not only about perfume, here at Cafleurebon. I think mint must be an incredibly hard ingredient to work with in perfumery, but it sounds like it’s lovingly done in this.
    I’m in the USA, and I would choose the bottle. Thank you for the generous draw!

  • Hikmat Sher Afridi says:

    Thanks for an inspirational review. After reading, I see a perfect match of a Moroccan and a Pathan regarding hospitality, tradition, culture & living, but with a slight difference. Green tea (Kahwa) is the specialty of Pathans to serve the guests after heavy meal. It’s a tradition & custom here in our province/state & you can see so many shops/Kiosk of green tea for serving. One of my Facebook friend is Moroccan & invited me so many time to have a visit but due to engagements, wife sickness & responsibilities I can’t. Never try any of the Terroir fragrances.
    Thanks to Richard Lüscher Britos for the generosity & I’d love to win a bottle of Terroir 32°N 08°W, by giving my relative address in NY, US.

  • I would love to sample this fragrance because of the tea and green notes, also because it is difficult to get in Europe where I live. this part of the review really got me intrigued:
    The feeling is as if one had spritzed away any left over sand and scald from the northern tip of the continent.
    I would love to have the full bottle of the fragrance

  • It would be great if I could get my hands on this fragrance because of the tea and green notes, also because it is difficult to get I live (EUROPE). This part of the review that really got my attention was:
    32°N 08°W is a most gloriously green water accord muted mint- not sugary and sticky sweet as the fabled drink.
    I would love to have the full bottle of the fragrance

  • Here in the Netherlands live a lot of Marrocan people and the awesome consequence of that is that there are so many little groceries and shops which i love to visit. Not only in Marocco but in those same shops here, the owners are always so warm and inviting and when you frequently visit them you become family for them and you have some great chats and drink their special tea with it.
    That’s what makes this fragrance so very attractive for me. You don’t only spritz some juice on yourself but you immediately have an awesome picture and feeling with it.
    So yes, i would love to own a bottle of 32°N 08°W Marrakesh!

    I live in the Netherlands obviously 😉
    Thank you!

  • This is a great cultural window wrapped inside of a perfume review, thank you! I love the idea of a mint perfume, it’s exactly what I have been craving lately – oddly, I feel like wearing cool-leaning scents this winter instead of warm ones – but maybe that will change once the temp drops below zero! I live in Canada, and if I won I would choose the sample set. Thank you Einsof and Cafleurebon!

  • I would love to try this refreshing, sweet, flowery fragrance. I have many beautiful memories from Morocco and I’d like to have them closed in a bottle and returning to me with every spray from the bottle of 32°N 08°W (what a brilliant name!).

    As the next inspiring location I’d choose Jamaica.

    (EU)

  • For me interesting sounds henna note, I use henna to color my hair and I like how it’s smell like.
    I would love to have the full bottle of of 32°N 08°W.
    Thank you for this draw!

  • This sounds beautiful – mint, jasmine…I love mint smells. The review makes me want to wear the fragrance but also go to Morocco! Thanks for this giveaway!

  • I ve never visited Marrakesh and I probably never will, so I would like at least to smell fragrance called the same name. “The ‘Terroir’ ingredients are born out of the interaction between climate, soil, landscape and local culture. These elements, when combined, portray something bigger than the sum of its parts: a unique place with a unique personality and character.“ I like definition and description of terroir. I would like to win 50 ml bottle. I am in EU, thanks a lot!

  • This perfume sounds fascinating, but I am even more fascinated by the idea of the fragrant map and I’d choose a sample set. New scents are what I like most about traveling. Thank you for the review. I live in Europe.

  • Next to perfume, tea is probably my greatest sensory pleasure and 32°N 08°W Marrakesh sounds like a perfect blending of these twin interests! Einsof, I appreciated the personal anecdotes you wove into the review – an act of hospitality just like the tea-drinking and gift-giving you describe – and think you’ve done a wonderful job of making this fragrance sound inviting and soul-refreshing. Thank you! And thank you also for the draw – I live in the US and would choose the bottle of 32°N 08°W Marrakesh if chosen.

  • Liked the description and would love to win a bottle of 32°N 08°W because I’ve been wanting for a long time to visit Morocco and maybe this perfume will bring me a part of it. I live in Europe.

  • Amazing, how did I miss this! I was already thrilled when I saw the new 2016 release 32°N 08°E – Terroir De Marrakech, I am completely enamored with these fragrances and own Causse Méjean and Columbia. For whatever reason these fragrances work so well on my skin as if they were made for me. My greatest sensory pleasure is wearing a fragrance and being transported to a far away place. Please enter me in the draw for the bottle. This is a very exciting release which I can hardly wait to smell. I am in the US.

  • Wonderful review! I loved the story of the tea and have always dreamed of going to Marrakech. I would love a full bottle of 32°N 08°W. I live in the US and thanks for the draw! 🙂

  • Miss Almond says:

    Sounds very very nice and I would love to try Marrakech because I love rose in a green, refreshing, non-powdery version. Thank you for this fascinating review and your personal story. I live in the EU and I would like a bottle.

  • I’d be so happy to try this scent mainly because I agree that “Mint, being so universally recognized and washed of its sensory overloading characteristics, will be welcomed in any terroir, and on any skin”. I think the search for a scent that smells good on everyone is fascinating and if really there are any, I am sure mint is one of them. Marrakesh sounds lovely to me, because I love roses, but my choice would be sample set. I would never forgive myself losing the opportunity to try more Richard Lüscher Britos perfumes – they all must be very interesting.

    I’d love to smell a scent inspired by a Greek island Korfu (because it would have to contain a kumquat note!).

    Thank you for so beautiful article Einsof! I live in Europe.

  • The gourmand notes competition inspired me to decide which gourmand I like best and I can see they are all present in 32°N 08°W Terroir de Marrakech: watermelon, fig, dates. If tea is also a gourmand ingredient (and why not? coffee surely is one!), I am adding tea to this list.

    My choice would be the 50 ml bottle. I can never have too much fig, dates and tea 🙂 I live in Poland, EU. Thank you for the draw!

  • I love travelling and any perfume line referring to different cities is a must-try for me. I have never been to Morocco but I have visited many places with similar lovely hospitality and it always makes my heart melt. I live in the EU.

  • After reading this review I set water to boil so I could have a cup of mint tea myself. My username is not a total coincidence. 😉 I’m intrigued by the henna note; I’ve used henna to dye my hair and the scent of the paste can range from pleasantly outdoorsy to off-puttingly swampy. I have to wonder which aspects make themselves known when distilled for perfume. I’d love to win the bottle of 32°N 08°W. I am in the US, thanks for the draw!

  • Wonderful review of this scent. It sounds fantastic! Great set of notes, especially the use of henna. That sounds so interesting! I’d love the bottle and I live in Canada

  • cinnamon tree says:

    My favorite part of the review is the story of the meaning of mint tea to Moroccan culture: “Mint tea (in Arabic, شاي بالنعناع, shāy bil n’anā’) is traditionally made by the eldest male (or head of household) and when made for guests, is an especially beloved sign of hospitality; to refuse would be scandalously rude. Three cups represent, somewhat, the idea of birth, life and death or perhaps one could frame this as maiden, mother, crone.“The first cup is gentle as life, the second is strong as love, the third is bitter as death.” (Mint tea, coincidentally, becomes more bitter the longer it is brewed’ if the tea is not removed- by the time a third cup is poured, the tea will have become overly bitter).” Fascintaing! I’d choose a bottle if I win because I love the smell of mint tea and Moroccan roses.

    I can think of many places inspiring and fragrant enough to become next places in this perfume line, but my first choice would be Lisse, the Netherlands, because they have the biggest tulip garden in the world (Keukenhof). Some wonderful niche tulip perfume really deserves this name 🙂 I live in Europe. Thank you for the draw.