June 26, 2016
New York Times Fashion Photographer Bill Cunningham Photographing Dita Von Teese and Zac Posen Met Gala 2014 (photo New York Times Online)
I’ve been known to jump on the nearest soapbox and rail against wearing perfume only on special occasions, but I am also keenly aware of how strongly scent is tied to memory. Fragrance is the ultimate keepsake, calling up exact moments in time more perfectly than any picture or souvenir ever could, so while I truly am strongly opposed to saving perfume for use only on special occasions, I fervently believe that there are occasions special enough to deserve their own perfume. Galas, anniversaries and birthdays are of course some of those times, and as we head into prime wedding season (and I work on details for the third of five weddings I am planning this summer!), I’d like to tell you about a perfume that I think would make a wonderful wedding or Big Event fragrance, right down to the name: Remember When
Mair Emenogu, of Mair Fragrances
Mair Emenogu, of Mair Fragrances worked in collaboration with Fred Cohen through 57 revisions until Remember When was ready to be released. Mair describes the perfume as a soft citrus floral, with main notes of jasmine, bergamot, and amber were sourced all around the world, but made in the US.. The jasmine and bergamot are there right from the opening, lovely and bright, but never overpowering, an aspect that is central to the vision Ms. Emenogu had when she founded her perfume company. “My vision in creating this brand was to create fragrances that do not overpower, but compliment the natural aroma of women and men. I believe that the person is the centerpiece, and everything else should be the accessory.” Such wisdom in a young woman who only recently created her first fragrance!
Photo: Bill Cunningham
The amber in Remember When is soft and sheer, but adds a bit of warmth and some depth to the fragrance. I detect a sweet fruity note after half hour or so, but it isn’t apparent on everyone. I took my sample of Remember When to a party last week; some of the ladies got the sweet fruitiness (possibly pear) and some got more of a white musk, though neither of which are listed in the notes, and I’d say there might also be some Gaiac wood in the drydown. Regardless of which notes their skin drew out, everyone loved Remember When.
Bill Cunningham Street Photo
And while I do think it’s a perfect special occasion, I certainly wouldn’t limit it to brides. It’s equally perfect for any woman who wants a perfume to complement her beauty as she creates special moments she’ll remember forever.
DISCLOSURE I received my sample of Remember When from MAIR Fragrance, and am thrilled to be able to spotlight the work of this beautiful young entrepreneur, who created a company out of a compliment.
Tammy Schuster, Sr. Contributor
Bill Cunningham Socony-Mobil Building, NYC, ca. 1968-1976
Art Direction: Michelyn Camen- Remember When…as a New Yorker my whole life I wanted to feature and honor the fashion, celebrity and NY street photos by the iconic photographer Bill Cunningham of The New York Times who passed away June 26, 2016 at the age of 87.
Editor’s Note: If you are in the New Orleans area, visit Mair’s pop up shop Saturday July 2 at The Hyatt Regency Storyville Hall 12PM
On a deeply personal note, Tammy is on hiatus for health issues, so please send healing thoughts her way
Thanks to Mair Emenogu of MAIR Fragrance, we have a 100 ml bottle of Remember when for a registered reader in the USA and Canada (you must do this to be eligible) .
Please leave a comment telling us what you enjoyed about Tammy’s review if you have a fragrant keepsake, a memory or have ever picked out a fragrance to match a special occasion. Draw closes 6/29/2016
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