March 3, 2016
Robert Graham is a men’s fashion brand founded by Bronx born Robert Stock, a Coty award winner, known for his colorful printed shirts and ties. It is the latest label to enter the designer scent arena. But instead of an eye to the sartorial, the fragrances from packaging and labeling to the formulation process are based on rare collectible spirits and liquors. The three new fragrances are called Robert Graham Courage, Robert Graham Valour, and Robert Graham Fortitude.
"Men are so attached to rare and collectible spirits, they're a part of his life,” explains founder Robert Stock, “We created the fragrances and the decanters as something men can relate to – an artful bottle he would want to keep decorating his desk, study or book shelves," he says. According to the Company, “Instead of creating the expected Eau de Toilette or Eau de Parfum fragrance, they have blended the finest raw ingredients at their optimal levels to create a whole new category,”
Robert Graham Fortitiude
The “blended essences,” are formulated by Firmenich perfumers Alberto Morillas, Harry Fremont and Ilias Ermenidis. They are bottled in glass decanters made in Italy, adorned with printed fabric and capped with interesting ornamental stoppers.
Courage (Alberto Morillas): Vodka Citron, Bergamont, and Smoky Guaiac
Valour (Harry Fremont) Clary Sage, Coffee Santos and Amber Wood.”
Fortitude (Ilias Ermenidis): Tobacco Absolute, Patchouli and Tonka Bean.
Retail: Available March 1, 2016 for $295 (250ml) and $125 (100 ml) at Bloomingdales and Bloomingdales.com and Robert Graham and RobertGraham.us
Via press release
Michelyn Camen, Editor in Chief