The latest fragrance by Valentino, "Valentina" is meant to evoke young Italian heiresses- the 'it girls' who are flocking to wear the new haute couture under  the House's  new creative directors Maria Grazia Chiuri and Pier Paolo Piccioli who took an active role in overseeing the scent. Master perfumers Olivier Cresp and Alberto Morillas are les nez and Danish model Freja Beha will be the face of Valentina and stars in an ad campaign photographed by David Sims. Notes are Italian (bergamot of Calabria, white truffle of Alba, jasmine, neroli of Amalfi, and wild strawberry) The Valentina range will be on sale September 23, 2011 and will be available as EDPs in 30 ml, 50 ml and 100ml size. Prices begin at $75 (53 EU) www.puig.com

Michelyn Camen, Editor in Chief