Agent Provocateur launched its eighth perfume, Fatale, on August 8, 2014 at Saks Fifth Avenue. I have loved this British lingerie brand, for its risqué underpinnings and for its eponymous signature scent, a musky, dark and yes provocative rose chypre with a vintage vibe (composed in 2000 by perfumer Christian Provenzano, the nose for Penhaligon’s Levantium from The Trade Route Collection).
Agent Provocateur is now housed in a 370-square-foot seventies meets Art Deco inspired Agent Provocateur shop within a shop boutique at Saks Fifth Avenue which includes Agent Provocateur’s newest lingerie collection, swimwear and hosiery.The scent will also be "double exposed" on Saks’ fragrance floor.
For Fatale, which was inspired in part by Kim Basinger in 9 ½ weeks, Agent Provocateur, worked with Jean-Marc Chaillan of International Flavors & Fragrances. According to WWD, it is “an oriental floral, opens with top notes of Madagascar pink pepper, succulent mango nectar and exotic blackcurrant over a heart velvet gardenia, royal orris absolute and Indonesian patchouli, and a drydown of sultry skin musk, vanilla orchid aphrodisiac, chocolate gourmand addiction and Spanish labdanum”.
Do you like the new Fatale Bottle? On the Right is Maitresse
The square-shaped, clear flacon is a departure from the iconic egg shaped bottles of the past, (which I am not sure how I feel about as I loved those bottles with the tassel and engravings, especially the illustration of a vampy Playboy Femlin-like woman on Agent Provocateur Maitresse) .
Spanish actress and dancer Mónica Cruz, is the fragrance’s spokesperson, and will be at Saks on Sept. 3. The print campaign was shot by Tim Pope and features Cruz swinging from a chain clad in Agent Provocateur’s Whitney lingerie collection. The visuals will be in the windows of Saks and in-store. Also, they will appear in Agent Provocateur’s boutiques and will be advertised in The New York Times this month.
Fatale comes in 30-, 50- and 100-ml. spray versions, which are to retail for $52, $72 and $95 which is a lot more affordable than a $570 Agent Provocateur corset.
Via WWD and Agent Provocateur PR
Michelyn Camen, Editor in Chief