New Fragrance: Agent Provocateur Fatale (2014) Debuts at Saks Fifth Avenue

agent provacateur fatale monica cruz ad

Agent Provocateur launched its eighth perfume, Fatale, on August 8, 2014 at Saks Fifth Avenue. I have loved this British lingerie brand, for its risqué underpinnings and for its eponymous signature scent, a musky, dark and yes provocative rose chypre with a vintage vibe (composed in 2000 by perfumer Christian Provenzano, the nose for Penhaligon’s Levantium from The Trade Route Collection).


 Agent Provocateur is now housed in a 370-square-foot seventies meets Art Deco inspired Agent Provocateur shop within a shop boutique at Saks Fifth Avenue which includes  Agent Provocateur’s newest lingerie collection, swimwear and hosiery.The scent will also be "double exposed" on  Saks’ fragrance floor.

For Fatale, which was inspired in part by Kim Basinger in 9 ½ weeks, Agent Provocateur, worked with Jean-Marc Chaillan of International Flavors & Fragrances. According to WWD, it is “an oriental floral, opens with top notes of Madagascar pink pepper, succulent mango nectar and exotic blackcurrant over a heart velvet gardenia, royal orris absolute and Indonesian patchouli, and a drydown of sultry skin musk, vanilla orchid aphrodisiac, chocolate gourmand addiction and Spanish labdanum”.

agent-provacateur fataleagent provacateur maitresse  2006agent provacateur maitresse  2006Agent-Provocateur Maitresse 2006

Do you like the new Fatale Bottle? On the Right is Maitresse

The square-shaped, clear flacon is a departure from the iconic egg shaped bottles of the past, (which I am not sure how I feel about as I loved those bottles with the tassel and engravings, especially the  illustration of a vampy Playboy Femlin-like woman on Agent Provocateur Maitresse) .

 Spanish actress and dancer Mónica Cruz, is the fragrance’s spokesperson, and will be at Saks on Sept. 3. The print campaign was shot by Tim Pope and features Cruz swinging from a chain clad in Agent Provocateur’s Whitney lingerie collection. The visuals will be in the windows of Saks and in-store. Also, they will appear in Agent Provocateur’s boutiques and will be advertised in The New York Times this month.

Fatale comes in 30-, 50- and 100-ml. spray versions, which are to retail for $52, $72 and $95 which is a lot more affordable than a $570 Agent Provocateur corset.

Via WWD and Agent Provocateur PR

Michelyn Camen, Editor in Chief

Leave a Reply

Your email address will not be published. Required fields are marked *

5 + 4 =

7 comments

  • I like everything about this! I do like the bottle, the notes and the affordable price! I will be definitely checking this out in September.

  • Torn about the bottle. I adore the eggs! So unique and absolutely lovely in the hand. I have just about all of them and especially love Diamond Dust and Petal Noir.

    I confess when I saw the headline, I was as excited to see what the bottle would look like as much as what the notes would be, and was disappointed to see the new design. It’s fine, I suppose, but rather…. average?

    And the presence of chocolate makes me nervous. Visions of Angel are dancing in my head.

  • The new bottle isn’t awful, but I too really love the much more distinctive original bottle style.

  • I’m really excited about the new scent. I love the whole AP line. I must say, although I like the new bottle alright, I prefer the original shape and style. Can’t wait to sniff!

  • I agree with others that say they enjoy the original bottle style. I love the smell of L’Agent and was hoping for a femme fatale fragrance–like the name. I read reviews that Fatale smells more like La Vie Est Belle which is disappointing because that particular fruity floral doesn’t work for me.