February 1, 2013
Adam Levine, the front man of Maroon 5 and star of The Voice will debut The Scent. Rather The Scents. And he seems to be taking the launch of a fragrance for women and one for men seriously. In an interview with Women’s Wear Daily he said, “I wanted to do something understated and elegant — something that people I revere in that world, like Tom Ford, would do, and something I’d be attracted to. I like basic fragrances. I didn’t want to smell like a department store. And there’s an intimacy level that you have to think about. You don’t really want someone to smell you unless they’re really close to you.” The eponymous fragrances will be introduced at Macy’s and macys.com in the U.S. and Shoppers Drug Mart in Canada later this month.
The women’s scent, a floral woody eau de parfum done with Givaudan, has notes of spice, Indian jasmine petals, Australian sandalwood and rose petals, with a drydown of creamy vanilla. The men’s eau de toilette, also by Givaudan, features mandarin, grapefruit and lemongrass accented with amber, sandalwood and cedarwood. Both bottles resemble microphones, in shape and with weighted caps of silver mesh and a black stem resembling the wire of a microphone.
Adam Levine will be doing a personal appearance at Macy’s Herald Square February 15.
The scents will each be available in three sizes, 1 oz. for $35, 1.7 oz. for $45 and 3.4 oz. for $65.
-Michelyn Camen, Editor in Chief