New Fragrance 2014: Byredo Mojave Ghost “Death Valley Flower”

byredo  mohave ghost perfume

I am always intrigued with the themes for Ben Gorham’s Byredo Parfums. In an interesting departure from many of his past perfumes that are homages to The East, his latest fragrance turns to the American  Far West for inspiration. The Mojave Desert is located across southeastern California, southern Nevada and northwestern Arizona and is known to be one of the most arid deserts in the world,  Death Valley . The term mojave, originally used by the native American tribe, means the land 'beside the water'.

byrdedo mojave ghost ad

Ad Campaign for Byredo Mojave Ghost Photography Craig McDean

In these extremely difficult conditions exists a flower also called “the ghost flower” that can develop with almost no water and that cannot pollinate. It is a miracle flower, extremely rare and beautiful, a Mojave ghost.                         

Top: ambrette, jamaican nesberry

Heart: violet, sandalwood, magnolia

Base: chantilly musk, crisp amber, cedarwood

100 ml eau de parfum $220 50 ml eau de parfum$145

Available at byredoparfums.com

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