Moschino Fresh Couture Perfume: Designer Jeremy Scott, Model Linda Evangelista and a Windex Bottle

jeremy scott fresh couture linda evangelista perfume

Summer 2016 Jeremy Scott Runway Show, Linda Evangelista for Moschino and FRESH Couture

One of my favorite late night news/satire shows is John Oliver's Last Week Tonight. The news isn't in real time, but his spin is always satirical and humorous. My favorite weekly segment is "And Now This". So with apologies to Mr. Oliver….And Now This…

Fashion designer Jeremy Scott of Moschino translates his offbeat fashion into fragrance. In 2014,he  gave us perfumes in the guise of  Winged Adidas Sneaker (Maurice Roucel),  2015, Toys R Us inspired Teddy Bear ( I am Not a Toy) and now Fresh Couture housed in a household cleaner bottle.   Inspired by his Summer 2016 runway show, he enlisted Master Perfumer Alberto Morillas to compose Fresh Couture,(available in 2016 in the USA and at colette paris e-shop right now).  With its unique Windex bottle shape, and 50 year old model Linda Evagelista as a 1950s housewife, I am not sure if it is poking fun of those “feminine fresh feeling"” ads or that my windows are streaked with grime. All I know is I want that bottle. 

 “Fresh notes” of mandarin, bergamot, ylang-ylang, raspberry, patchouli and ambrox.

-Michelyn Camen, Editor in Chief

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5 comments

  • Madeleine Gallay says:

    I have the greatest admiration and awe for master perfumers, it is so special and rare. I have no doubt that this is a wonderful, sensitive fragrance.

    Jeremy Scott seems less than a master, which will not reflect upon the fragrance. Derivative and yet not with the irony of Warhol.

    However, Linda Evangelista is a perfect happy choice and I can’t wait to try this.

  • bunchofpants says:

    I want the bottle, too. What a fun design! I hope the fragrance is as much of a delight as the bottle.

  • Holly F. says:

    That is an interesting design for a bottle. I would not be storing it anywhere that another family member could get their hands on it though, I’d find the bathroom being scrubbed with my Moschino! I’ve always admired Linda Evangelista’s supermodel-dom and I think she’s the perfect fit for this campaign.