According to WWD, the modern day king of swing, Michael Bublé will debut a new fragrance in June. The multi grammy award winning singer and actor has will enter the fragrance market with partner Fragrance Dynamics Ltd the company behind One Direction’s line of celebuscents that found a huge audience with the boy band’s rabid fans. Bublé’s signature smooth jazz/pop ballads will inspire his first scent.

Says Bublé to WWD,  “It’s no secret that I’m a hopeless romantic, which is reflected in the music I write, the songs I sing and the shows I’ve performed around the world. I wanted to collaborate on creating a fragrance that represents the same sentiments as my music,” said Bublé.

A fan of fine fragrance, he’s “working with a world-class perfumer.” No word on the nose but the yet to be named perfume will launch in 30 countries, including the United States, Canada, Germany, the United Kingdom and Australia, and expanding to South Asia later in the year and targeted to women 25-45 according to Fragrance Dynamics owner Michael Edward.

The fragrance features base notes of vanilla, white amber and patchouli, heart notes of rose, peony, wild jasmine and lily of the valley and top notes of bergamot, lemon  and red fruits.

The eau de parfum will be available in three sizes — 1 oz. for $40, 1.7 oz. for $60 and 3.4 oz. for $80

via WWD

Michelyn Camen, Editor in Chief