April 9, 2013
British Perfumer, Roja Dove is an international ambassador for the GREAT Britain Campaign. The news that Roja Dove will play a leading role in the "Creativity is GREAT" element of the campaign was announced today.
.The "GREAT Britain" Campaign highlights: Countryside, Creativity, Entrepreneurs, Green, Innovation, Knowledge, Music, and Sport and is designed to enable Britain to speak with one voice about the opportunities to invest in the UK and help to attract millions of visitors. As a “GREAT” Ambassador, Roja Dove will help highlight Britain as a creative nation.
Commenting on the announcement, Dove said: “I am proud to support the GREAT campaign, and to be an Ambassador for Creativity is GREAT Britain. Britain is indeed a creative nation, and although we are home to less than one per cent of the world’s population, the UK has one of the largest creative industries sectors in the world. It is a place where imagination can flourish to create fragrances, films, music, design, and literature that connect with people around the world.”
The GREAT campaign, which has been led by the Department for Culture, Media and Sport (DCMS), promotes the UK as one of the very best places to visit, study, work, invest and do business. It centres on ten key areas of British excellence: technology and innovation; entrepreneurship; creativity; knowledge; green; heritage; sport; shopping; music; and countryside. The campaign materials are used by DCMS, BIS, UK Trade & Investment, FCO, Visit Britain, other Government departments and third parties to help the UK speak with one voice about the opportunities to invest in the UK and help to attract millions of extra visitors.
Roja Dove is one of the world’s most innovative fragrance creative and one of the industry’s most respected perfumers. His astounding experience, passion and charisma are embodied in every one of his creations, each of which is an example of extraordinary creativity. A world-renowned expert, philanthropist and collaborative innovator, Roja transforms sensory experience. Aston Martin, Fabergé, Laurent-Perrier and The Macallan are just some of the prestigious British and international institutions that have turned to Roja for his reputation in the world of luxury, and individual style. The Victoria & Albert Museum, London, commissioned Roja to create a scent inspired by their exhibition ‘Diaghilev and the Golden Age of the Ballets Russes’. The project resonated with the ethos at the heart of Roja’s creativity – it demanded the sensitive appreciation of the past, and the challenging innovation of the future. It was this collaboration that confirmed Roja’s place at the forefront of artistic innovation in England.
via press release