Adam Eastwood and Franco Wright, proprietors of Scent Bar in Los Angeles (and Luckyscent.com) know niche… and are experts in procuring hard to find fragrances. They also know a good business opportunity and will be bringing the boutique experience to the mass market…at 985 Target Stores and Target.com this July 15, 2012…(not so hard to find).
Mega retailer Target has had a great track record of succesful upscale exclusive collaborations in fashion (coming this Fall will be a Odin New York menswear shop…pefumistas know them for 06 Amanu cologne which won a FiFi for Best Indie Scent 2012) and beauty (Napolean Perdis and Gemma Kid) bringing the proverbial class to mass for a lot less $$$.
Adam and Franco introduce four custom-designed fragrances, each scent includes a body wash, body lotion, body mist and a shea intense body butter under the brand name Scent Bar™ . Expect premium formulas in elegant packaging, and pricing ranging from $8.99-9.99. According to the press release "Each range of sheer-scented products is designed for everyday layering, so you can customize the intensity of your favorite scent, while leaving your skin beautifully quenched and luxuriously fragranced."
These are the four scent offerings for women:
Cabana –notes of coconut, Tahitian vanilla and papaya.
Forbidden-notes of ruby pomegranate, blackberry and amber.
Sunswept- notes of citrus
–Michelyn Camen, Editor-In-Chief