September 24, 2017
Ad for Shalimar Souffle 2014 © Guerlain
As an early adapter of the original Shalimar Souffle in 2014, and as a confirmed hardcore “Guerlainiac”, I have been vibrating at a higher frequency awaiting the new Shalimar Souffle Intense 2017 release. My wait is over and honestly it was worth every moment of delicious anticipation. The original Shalimar Souffle (pronounced SOO-fluh meaning “a soft breath”) released as a Shalimar flanker in 2014 was divisive in that it had little relation to classic Shalimar, and might have been better served to have been released as an Aqua Allegoria Cologne.
Perfume drama can go from 0 to 100 in no time at all, and the buzz about Shalimar Souffle hit a fever pitch. Perfumistas were scandalized and clutching imaginary pearls in shock, many quickly dismissed it as the “nail-in-the-coffin” dumbing down and clear demise of Maison Guerlain. Personally I loved it, and fearing a quick discontinuation immediately bought multiple bottles. Much to everyone’s surprise it went on to be a commercial success, with new limited-edition bottles released every year hence. It has since become the darling of the Duty-Free. So now along comes a flanker to the flanker, an “Intense” version.
Christian Dior Haute Couture Spring 2009, Paris
“Shalimar Souffle Intense, a new Eau de Parfum created by Guerlain. A sensual and enchanting creation to be worn like a precious jewel. Thierry Wasser has breathed new life into this legendary perfume, taking it to the heights of sensuality. To emphasize and give to the vanilla its oriental side, Thierry Wasser combined Tahitian Vanilla with Vanilla from Madagascar. A carnal facet reveals itself when the sensuality of the vanilla meets the orientalism of the balm tolu” –Guerlain
Lucille Prache’s beautiful Illustration of 1925 Shalimar and its ingredients. See more of her artwork at www.lucilleprache.com
Appropriately bottled in a vivid and breathtaking deep cobalt blue bottle, the new Souffle Intense stays closer to the original Shalimar DNA, which will please the multitude of Shalimar lovers, myself included. I have been wearing it exclusively for almost a week now and can honestly state I have reached my “VERY happy camper” status.
Tim Walker; Vogue Italia Jul 05
Flanker though it may be, it is a thoroughly addictive and delightful creation. Shalimar Souffle Intense is essentially much more of a very good thing. Amped up Vanilla, dialed back citrus but still enough that despite the lack of a culinary connection, Souffle Intense still puts me in mind of a creamy, toothsome lemon curd and vanilla cream éclair.The Guerlainade vibe is all there, and the extra shot of vanilla ensures that this is a very approachable and enticing perfume, and might just be the perfect “gateway” Shalimar for those who would traditionally avoid the fragrance for whatever reason. If classic Shalimar has never worked for you before you might want to give Souffle Intense a try. It might just be “the one"that finally converts you and brings you over to the “Shali side“.
Notes: Green notes, White Flowers, India Jasmine Sambac, Orange Blossom Water Accord, Tahitian Vanilla, Madagascar Vanilla, Musk, Tolu Balsam, Benzoin
P.S.A: Although not available in the USA (yet), you can purchase Shalimar Souffle Intense EDP through the Toronto, Canada Guerlain Boutique and they will ship to the States free of charge. You can contact them by calling during normal business hours: 1-416-929-6114. Manager Charlotte and her staff are everything that professional brand ambassadors should be; knowledgeable, personable and utterly charming.
Disclosure: The bottle and opinions are my own.
–Robert Herrmann, Senior Editor
-Art Direction: Michelyn Camen, Editor-in-Chief (I eschew Shalimar in every incarnation I have tried, including the 1925 vintage by Jacques Guerlain but after reading this review, I am convinced that I will finally cross to "the Shali side")
Robert’s Bottle of Shalimar Souffle Intense
Thanks to Manager Charlotte Wolfe and the Guerlain Toronto boutique, we have a 4 ml. decant of Shalimar Souffle Intense Edp for one registered reader worldwide, so be sure to register if you have not done so. To be eligible please let us know what appeals to you about Roberts’ review, if you’ve ever tried Shalimar Souffle, if you are a fan of vintage Shalimar (or any Shalimar) and where you live. Draw closes on 9/27/2017